Chris Arran

• Improved account management by predicting potential competitive threats and outlining proactive solutions.
• Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
• Leveraged strategic planning to penetrate key accounts.
• Provided servicing, management and retention of retail accounts worth over $100000.
• Managed retail business across UAE/GCC by handling major retail accounts such as Carrefour, Lulu, and Panda retail Jarir Bookstore (KSA)
• Identified and communicated market needs and best practices to the Visual Merchandising team by liaising with the customers and monitoring competitors marketing activities such as product launch seasonal promotion, merchandise visibility and product training for salesmen which was implemented and maintained consistently to increase market share from 4% to 50% which is current market share.
• Managed campaign (category, product type, brand, condition, custom labels) Product launch for the year 2015/16evaluation, consulted the sales teams on achieving the KPIs on footfall, laptop's sales, product knowledge which helped 20% growth on attached sale ratio.
• Supervised and managed Merchandising, Order Management, Visibility Planning to maximize sell-thru, Exceeded quarterly and annual revenue targets of 1.5m
• Monitored and took proactive steps to ensure the distributors achieve the quarterly targets
• Supported the sales and product teams of the distributors in relation to products, programs, price-books and license schemes by enhancing product and process knowledge through effective training programs

Managed retail / Horeca business across UAE, FMCG beverage products key accounts as Carrefour, Lulu, and spinney’s. Rotana chain of hotels.

· Reinforced the market share of the products (21 black / white beverages products, in various streams namely high end hotels boutiques, nightclubs, bar & restaurants, hypermarkets and supermarkets, as well to the International shows.

• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Managed order cycle to enhance business development and maintain sustainability and customer satisfaction.
• Handled customer relations issues, enabling quick resolution and client satisfaction.
• Developed rapport with international suppliers and collaborated with factories to develop, design and select product for retail stores.
• Planned and implemented sales offers with the retailer, partnered with 5 major accounts in Q1-2013.
• Achieved and exceeded monthly development targets by 100% Q1-2012
• Prepared product forecasts and monitored inventory levels held at central and inter-state warehouses to ensure supply timeliness.

* Major key accounts like SPINNEYS, Union Co-op, K.M Trading group, and other major A class & B class accounts across U.A.E. Across UAE stores,Managed sellout thru 30 stores of major UAE retailers such as Carrefour and Emke Group, spinneys exceeded Aed110,000 Aed by 10%)

* Designed and implemented sales promotion, managed rebate negotiation, planned and coordinated marketing events.

*Improved the brand visibility by developing effective product and merchandising strategies which assisted in increase in sales by 15%

* Negotiated and on boarded 6 new retail accounts which contributed to 20% of the total revenues of the UAE.

• Prospected new business leads through in-person presentations and cold calling.
• Redefined scope of engagement and target markets to increase business success rates.
• Improved account management by predicting potential competitive threats and outlining proactive solutions.
• Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.

• Responsible for Mall management operations for all Marketing & Promotion events such as live playstation gaming for all agegroups / back to school activities,communicate all information to fellow colleagues regarding special promotions and Events
• Close out all events as required planning, coordinating, and implementing all events related to the campaign, including events at the national, regional, local, and campus levels.
• Operates and maintains equipment as needed; installs and maintains arena seating resolving Customer and Retail complains.
• Engaged with customers to effectively build rapport and lasting relationships.
• Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.

• Manage an assigned geographical sales area or product line to maximize sales revenues & coverage to meet corporate objectives.
• Timely submission of reports such as footfall increase, group bookings set by the management as per the deadline.
  Provided MIS information on Market & Competitor activity to Management.
• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
• Contributed to industry organization and trade shows to gather competitive and industry intelligence.