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Chris Arran
Retail Sales Manager – Consumer Business ME
Dubai
Summary
Personal Profile Results-driven professional with a solid, verifiable career track for successfully propelling industry leaders through start-up ventures and high-growth cycles. Known for delivering record-breaking revenue and profit gains within highly competitive regional markets. Exceptional communicator with strong negotiation, problem resolution, and client needs assessment aptitude. Equally effective at identifying opportunities, developing focus, and providing tactical business solutions.
Core strengths include: Strategic & Tactical Planning New Business Development Contract Negotiations Retail Product Training Team Building Leadership Client / Vendor Relation Sales & Marketing Policy / Procedure Formulation.
Overview
21
21
years of professional experience
1
1
Language
Work History
Retail Sales Manager – Consumer Business ME
McAfee
Dubai
06.2014 - Current
- Managed retail business across UAE/GCC by handling major retail accounts such as Carrefour, Lulu, and Panda Retail Jarir Bookstore (KSA)
- Identified and communicated market needs and best practices to the Visual Merchandising team by liaising with the customers and monitoring competitors’ marketing activities such as product launch seasonal promotion, merchandise visibility, and product training for salesmen which was implemented and maintained consistently to increase market share from 4% to 34% which is current market share.
- Managed campaign (category, product type, brand, condition, custom labels) Product launch for the year 2015/16evaluation, consulted the sales teams on achieving the KPIs on footfall, laptop sales, and product knowledge which helped 20% growth on attached sale ratio.
- Supervised and managed Merchandising, Order Management, and Visibility Planning to maximize sell-thru, Exceeded quarterly and annual revenue targets of 1.5m
- Monitored and took proactive steps to ensure the distributors achieve the quarterly targets.
- Supported the sales and product teams of the distributors in relation to products, programs, price books, and license schemes by enhancing product and process knowledge through effective training programs.
Sales Manager
Auriga Gulf International LLC
Dubai
12.2012 - 04.2014
- Managed retail / Horeca business across UAE, FMCG beverage products key accounts such as Carrefour, Lulu, and Spinneys
- Rotana chain of hotels
- Reinforced the market share of the products (21 black/white beverages products, in various streams namely high-end hotels boutiques, nightclubs, bars & restaurants, hypermarkets, and supermarkets, as well as international shows
- Planned and implemented sales offers with the retailer and partnered with 5 major accounts in Q1-2013
- Achieved and exceeded monthly development targets by 100% Q1-2012
- Prepared product forecasts and monitored inventory levels held at central and inter-state warehouses to ensure supply timelines.
Key Account Sales Manager
Leosons International
Dubai
07.2010 - 11.2012
- Major key accounts like SPINNEYS, Union Co-op, K.M Trading group, and other major A class & B class accounts across the U.A.E
- Across UAE stores, Managed sellout thru 30 stores of major UAE retailers such as Carrefour and Emke Group, spinneys exceeded Aed110,000 Aed by 10%)
- Designed and implemented sales promotion, managed rebate negotiation, and planned and coordinated marketing events
- Improved brand visibility by developing effective product and merchandising strategies which assisted in an increase in sales by 15%
- Negotiated and onboarded 6 new retail accounts which contributed to 20% of the total revenues of the UAE.
Customer Service Events
Emaar Malls Group
Dubai
07.2008 - 04.2010
- Planned and co-ordinated marketing events such as Fashion Shows, and Russian circus shows Liaised with artists, clients, vendors, and production companies
- Supervised the facility, scheduled the events, managed the staff budgets, and ideated the Advertising
- Hired and trained 300 Employees for facility management/customer service
- Assisted the Director Of Entertainment, Generated Correspondence, Proposed Events, and Completed Budget Reports and Profit & Loss Analyses Responsible for Mall management operations for all Marketing & Promotion events
- Helped to promote Sega Re-public and reel cinema on the 1st day of their opening
- Mall of the Emirates- Majid Al Futtaim (MAF) Sales & Customer Service Events
Dubai
05.2006 - 06.2008
- Responsible for Mall management operations for all Marketing & Promotion events such as live PlayStation gaming for all age groups / back-to-school activities, communicate all information to fellow colleagues regarding special promotions and Event
- Close out all events as required planning, coordinating, and implementing all events related to the campaign, including events at the national, regional, local, and campus levels
- Operates and maintains equipment as needed; installs and maintains arena seating resolving Customer and Retail complaints.
Business Development Executive
WildWadi WaterPark
Dubai
10.2002 - 04.2006
- Manage an assigned geographical sales area or product line to maximize sales revenues & coverage to meet corporate objectives
- Timely submission of reports such as footfall increase, and group bookings set by the management as per the deadline
- Provided MIS information on Market & Competitor activity to Management.
Education
Diploma - Business Management
Bachelor of Business Administration, Bachelor of Commerce - undefined
Masters - Marketing Management
Software
Certification
Swimming
Timeline
Retail Sales Manager – Consumer Business ME
McAfee
06.2014 - Current
Sales Manager
Auriga Gulf International LLC
12.2012 - 04.2014
Key Account Sales Manager
Leosons International
07.2010 - 11.2012
Customer Service Events
Emaar Malls Group
07.2008 - 04.2010
05.2006 - 06.2008
Business Development Executive
WildWadi WaterPark
10.2002 - 04.2006
Diploma - Business Management
Bachelor of Business Administration, Bachelor of Commerce - undefined
Masters - Marketing Management
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