Christopher Watts
Dubai
Summary
Skilled professional with focus on brand management and strategic marketing. Able to drive brand growth and market share increase through creative campaigns and analytical approach. Specialised in streamlining processes, enhancing brand image, and fostering customer engagement.
Overview
10
10
years of professional experience
Work history
Senior Brand Manager – Nescafe Dolce Gusto & Starbucks at Home
Nestle Middle East & North Africa
02.2022 - 10.2024
- Led retail marketing strategies for Nescafe Dolce Gusto and Starbucks at Home, collaborating with key retail partners across the MENA region to enhance product presence through impactful merchandising and in-store promotions
- Redirected Starbucks’ retail strategy during a consumer boycott, increasing focus on retail partnerships and online retail channels, making Starbucks the top-selling portioned coffee brand on Amazon
- Developed and executed new retail distribution strategies for Nescafe Dolce Gusto machines, maintaining brand leadership in major retail outlets
- Spearheaded the launch of Nescafe Farmers Origins, successfully introducing the product across retail and e-commerce platforms, with a projected 5% market share by Q1 2025.
Consumer Marketing Manager – Head of Marketing Activation
Philips Electronics
02.2021 - 02.2022
- Managed retail marketing activations for four key product categories (Beauty, Male Grooming, Oral Health Care, Mother & Childcare) in the MENA region, driving significant sales increases through innovative in-store marketing campaigns
- Delivered over 10 retail-centric 360-degree marketing toolkits, enhancing visibility in-store and online, which resulted in a +40% sales increase and the recognition of the region as the top performer in Philips Personal Health globally
- Designed and executed in-store displays, point-of-sale materials, and merchandising strategies that optimized product placement and customer engagement.
Consumer Marketing Manager – Beauty Middle East & North Africa
Philips Electronics
01.2020 - 01.2021
- Led the Beauty portfolio’s retail strategy, focusing on sell-out growth and market share expansion through targeted in-store marketing, trade promotions, and partnerships with leading retailers
- Drove the return of Philips Lumea to its dominant position in the market by executing compelling in-store activations and effective merchandising plans in key retail locations.
Business Marketing Manager – Beauty Middle East & North Africa
Philips Electronics
06.2018 - 01.2020
- Managed retail marketing and product distribution strategies for the Beauty portfolio, working with retailers to optimize in-store displays, promotions, and category performance
- Propelled the Heated Straightening Brush to the top-selling haircare product in KSA, leveraging strong retail activations, exclusive promotions, and enhanced in-store product visibility.
Regional Marketing Manager – Health & Wellness – Middle East
Philips Electronics
04.2016 - 06.2018
- Led retail marketing efforts for the Health & Wellness portfolio, significantly increasing in-store visibility and product availability for Mother & Child Care and Oral Health Care products
- Successfully grew Philips Avent’s market share to 65% by implementing strategic retail partnerships, driving in-store promotions, and optimizing the brand’s presence in major retail chains across the region.
Junior Marketing Manager – Health & Wellness – Middle East
Philips Electronics
11.2014 - 04.2016
- Managed the retail marketing strategy for the Health & Wellness portfolio, ensuring product success through effective merchandising and trade marketing initiatives in key retail outlets
- Led Philips Sonicare to become the top-selling electronic toothbrush in UAE by executing impactful in-store activations and promotional campaigns.
Education
Master of Marketing -
University of Newcastle
Bachelor of Business - undefined
Skills
- Campaign coordination
- Strategic innovation
- Market insight
- Consumer behaviour analysis
REFERENCES
Available upon request
Personal Information
- Date of birth: 03/26/1987
- Nationality: Australian
Timeline
Senior Brand Manager – Nescafe Dolce Gusto & Starbucks at Home
Nestle Middle East & North Africa
02.2022 - 10.2024
Consumer Marketing Manager – Head of Marketing Activation
Philips Electronics
02.2021 - 02.2022
Consumer Marketing Manager – Beauty Middle East & North Africa
Philips Electronics
01.2020 - 01.2021
Business Marketing Manager – Beauty Middle East & North Africa
Philips Electronics
06.2018 - 01.2020
Regional Marketing Manager – Health & Wellness – Middle East
Philips Electronics
04.2016 - 06.2018
Junior Marketing Manager – Health & Wellness – Middle East
Philips Electronics
11.2014 - 04.2016
Bachelor of Business - undefined
Master of Marketing -
University of Newcastle
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