Claire Maslen
Dubai/London
Summary
Visionary Commercial Executive with Board, NED and Cross Industry Working Group Chairperson experience. Bringing more than 20+ years success shaping successful and award-winning innovative technology strategies across multiple markets. Engaging public speaker, industry judge & conference content curator.
Developed profitable partnerships across UK, EU and US markets; influenced resistant C Suite executives turning around negative stakeholders; driven eco-systems and secured buy in/commitment from key Industry & Regulatory bodies, Government / Public Policy Makers.
Business Transformation and defining new structures & KPI's, instilled governance and managed multi-million budgets. Developed and driven high growth and engaged teams through energy, creativity & authenticity.
Develops go-to-market strategies by focusing on customer buying processes. Skilled in identifying key business drivers while aligning objectives with consumer demands.
Overview
22
22
years of professional experience
Work History
Fractional CMO
Osmodal Group
01.2024 - Current
- Delivering payment and fare collection services to Mass Transit Operators across the globe.
- Streamlined marketing processes for improved efficiency and cost savings.
- Set clear goals for each team member which contributed significantly towards attaining company objectives.
Retained Advisor - Payments
Mobile Ecosystem Forum
01.2024 - Current
- Leading the development of the ecosystem for Payments and Digital Commerce across MENA and with Global impact.
- Facilitated communication and collaboration between across mobile ecosystem
HEAD OF WALLET EUROPE, ETO (interim)
Samsung Electronics
08.2023 - 11.2023
- Bringing cohesion across European markets, aligning strategy, stakeholder engagement, and ensuring potential for scale.
- Worked effectively in fast-paced environments.
- Self-motivated, with a strong sense of personal responsibility.
CHIEF MARKETING OFFICER, BOARD DIRECTOR
Consult Hyperion
08.2017 - 08.2023
- Shaping marketing function, increasing brand awareness and maintaining market share within a secure electronic transaction/payment solutions consultancy.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Streamlined internal communication channels, fostering collaboration among various departments within the organization.
HEAD OF COMMERCIAL PROPOSITIONS: NEW BUSINESS
O2/Telefonica Digital UK
08.2016 - 08.2017
- Leading development of commercial propositions for new API business at O2/Telefonica Digital UK to satisfy increasing demand for Identity and Fraud prevention services.
- Built a strong network of industry contacts through active participation in professional associations and networking events.
- Negotiated contracts with clients, focusing on mutually beneficial terms and long-term partnerships.
DIGITAL COMMERCE PROGRAMME MARKETING DIRECTOR
GSMA
04.2014 - 07.2016
- Spearheading marketing strategy across the 2016/2017 Programme, managing a direct marketing team.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives of the GSMA but also their members.
- Directed trade show participation, maximizing exposure for company products and services.
Head of MARKET DEVELOPMENT
O2 Money Telefonica O2
11.2002 - 10.2013
- Driving market development for O2 Money Telefonica O2.
- Improved brand awareness through targeted marketing campaigns and events.
- Mentored staff members on best practices in business development techniques, fostering a culture of continuous learning.
Education
Large Account Management Planning -
Miller Heiman / Consult Hyperion
01.2019
Self-Managing Leadership -
Oxford Leadership Academy
01.2010
Managing Projects in Organisations; Contracting for Project Managers; PMI PMBoK Foundation & PRINCE2 Practitioners Foundation -
George Washington University
01.1998
Skills
- Creative Direction
- Project Management
- Sales Development
- Partnership Development
- Content Strategy
- Marketing Analytics
- Event Planning
- Strategic Marketing
- Executive Leadership
- Strategic business planning
Skills Expertise
- Global Strategic Planning / Vision / Roadmap / Frameworks
- Mobile Payments / Wallets / Social Commerce
- Business Transformation / Continual Improvement / Structures
- Commercial Strategies / Global Partnerships / Management
- Stakeholder Management / Influencer / Executive Buy-In
- Marketing / Event Management / Outreach & Advocacy
- Telecommunications / Mobile / NFC / Digital Identity
- Digital Transformation / Modelling / Strategy
- Business Development / C Suite Negotiations / Turnaround
- Go to Market Strategies / Short & Long-Term Planning
- Operational Management / Leadership / Governance / P&L
- Demand Generation / Brand Launch / Positioning
Non Exec Judging Roles
- Ambassador, Kinfos Digital Banking series
- Ambassador & Industry Judge, MPE
- Industry Judge, Emerging Payments Association
- Mobile & Identity Forum Chair, Smartex
- Industry Judge, GSMA Glomos
- Chair: Digital Transformation Steering Group, UK Cards Association
Voluntary Experience
- Mentor across Industry & Communities: Women in Tech, Phyllis Tuckwell Hospice / PACT / SANDS / Girl Guiding
Awards
- Mobile Power 50, 2011
- PC Pro Women in Tech, 2010
- Contactless Intelligence Trailblazer, 2009
Hobbies and Interests
Family, food and travel. Social Mobility, Diversity, Equity and Inclusion.
Timeline
Fractional CMO
Osmodal Group
01.2024 - Current
Retained Advisor - Payments
Mobile Ecosystem Forum
01.2024 - Current
HEAD OF WALLET EUROPE, ETO (interim)
Samsung Electronics
08.2023 - 11.2023
CHIEF MARKETING OFFICER, BOARD DIRECTOR
Consult Hyperion
08.2017 - 08.2023
HEAD OF COMMERCIAL PROPOSITIONS: NEW BUSINESS
O2/Telefonica Digital UK
08.2016 - 08.2017
DIGITAL COMMERCE PROGRAMME MARKETING DIRECTOR
GSMA
04.2014 - 07.2016
Head of MARKET DEVELOPMENT
O2 Money Telefonica O2
11.2002 - 10.2013
Large Account Management Planning -
Miller Heiman / Consult Hyperion
Self-Managing Leadership -
Oxford Leadership Academy
Managing Projects in Organisations; Contracting for Project Managers; PMI PMBoK Foundation & PRINCE2 Practitioners Foundation -
George Washington University
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