Clara William
Dubai,UAE
Summary
Enthusiastic and results-driven marketing professional with knowledge of brand promotion, social media, and customer engagement. Strong communication and teamwork skills gained through academic projects and practical experiences. Passionate about developing creative strategies that connect brands with their audiences.
Overview
11
11
years of post-secondary education
1
1
Certification
Work history
Marketing intern
VMLY&R
Dubai, UAE
05.2024 - 09.2024
- Conducted analysis of website performance, delivering SEO and content quality recommendations using Google Trends.
- Optimised Google Ads by categorising keywords and identifying high-conversion options.
- Researched regional keyword opportunities, focusing on Ford Everest and related nameplates.
- Developed campaign structures and briefs using Google Ads Editor, ensuring social media ad format alignment.
- Executed quality control checks for campaign names, URLs, and tracking tags to ensure accuracy.
- Created innovative YouTube and Meta campaign formats, updating objectives and aligning creative assets.
- Produced spec sheets to align campaigns with overarching marketing strategies.
Education
Bachelor of Business Administration - Business, Marketing
American University in Dubai
UAE 09.2020 - 09.2024
High School Diploma - U.S. -style diploma
International School of Choueifat
Sharjah 09.2013 - 05.2020
Skills
- Web presence development
- Google Analytics proficiency
- Competitor analysis and research
- Search engine optimization
- Creative thinking
- Web design fundamentals
- Brand awareness strategies
- Consumer behavior insights
- Social media engagement and marketing
- Client relationship management
- Time management skills
- Market research and analysis
Languages
English
Proficient (C2)
Arabic
Advanced (C1)
Accomplishments
- International school of Choueifat Swimming Team (2015 - 2017)
- Egyptian Tent, Cultural Day at ISC-Sharjah (2019 - 2020)
- Ambassador, Student Life Organization, ISC-Sharjah (2015 - 2020)
- CAP University by TikTok (10/2023)
- Won multiple certificates in local and GCC swimming competitions
- Awarded Best Swimmer for Backstroke in 2016
- Managed tent food, cultural dance, attire, and decorations.
- Won awards for Best Tent and Best Food
- Organized trips, decorated yearbooks, assisted with student subjects, and planned events.
- Completed a creative agency-focused educational program
Affiliations
- Content creation on social media
- Blogging about lifestyle and trends
- Time management
- Team work and collaboration
- Adaptability and open-mindedness
Certification
- Google Analytics Individual Qualification
- HubSpot Academy
Timeline
Marketing intern
VMLY&R
05.2024 - 09.2024
Bachelor of Business Administration - Business, Marketing
American University in Dubai
09.2020 - 09.2024
High School Diploma - U.S. -style diploma
International School of Choueifat
09.2013 - 05.2020
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