Constantinos Hava
Dubai
Summary
Accomplished senior leader within demand and supply planning, brand finance, integrated business planning, and inventory management. Proven track record in leading high-performing, diverse teams and developing talent across functions and geographies. Skilled in implementing processes, managing inventory, and launching new initiatives, while ensuring brand profitability. Adept at change management and strategic business planning to drive organizational success.
Overview
29
29
years of professional experience
3
3
years of post-secondary education
Work history
Senior Director, Demand Planning, Emerging Markets
adidas
Dubai
04.2023 - 01.2026
- Reporting to the SVP Finance Emerging Markets, The Demand Planning function is a key enabler, with responsibilities for driving value and volume.
- I am responsible for the E2E planning, linked to strategy, leading the function for HUB and all clusters, driving IBP brand and channel alignment, Brand Finance, demand volume planning and inventory management.
- Direct reporting line structure implemented for demand planning in 2023.
- Building the EM HUB demand planning structure 2023.
- Integration and on-boarding of SEA and PAC Demand planning into EM business 2024.
- Establishing the Brand Finance function in EM in 2024. Change management in HUB and clusters, improving margin planning transparency and accuracy.
- Implementing Operational Demand Planning function across clusters in 2024/2025 – Change Management and stakeholder alignment with GM, Sales, SCM – recruitment of team, new demand reviews, S&OP reviews and process established.
- Enhanced IBP process across region - driving value and visibility of business performance vs targets and strategic plan via the monthly IBP process across EM.
- Aligning OTB and buy plan by cluster, linked to the Integrated Business Plan.
- Building diverse and high performing teams across the region and developing talent - Team recognized for global Hi-potential program, EM Superstar awards.
- Target setting - providing year-end inventory guidance to clusters - responsible for inventory planning and excess inventory management.
- Providing fiscal category targets for Cluster GMs and EM MD, based on IBP.
- Leading various business reviews at all levels and cross functionally – EM SLT, FD’s, DP, Channels, Brand and SCM.
- Member of the finance extended leadership team.
- Presenting in quarterly business update to the board.
- Managing team of 40+ people across the region, with 9 direct reports.
- The adidas Emerging Markets (EM) region, with Net Sales in excess of 3.5bn EUR, consists of 7 clusters, reporting into the headquarters located in Dubai. The region spans across diverse markets and consumers, in Middle East and CIS, Turkey, Israel, India, South Africa, South East Asia and Pacific.
Director, Demand Planning, Emerging Markets
adidas
Dubai
01.2017 - 04.2023
- Establishing the EM Demand Planning function in 2017.
- Rolling out IBP across HUB and clusters, with global support, to bring standardized processes and reviews, further transparency, and bridge effectively between demand and supply.
- Leading bi-weekly Net sales meeting – monthly sales plan tracking – understanding risks and ops by cluster vs quarterly target.
- Inventory Reviews – Responsible for inventory reviews between EM HUB and clusters.
- Monthly Supply Planning review. Accountable for supply plan process with collaboration from SCM. Monthly cluster and HUB review, aligning on buying volume vs IBP. Supply risk, mitigation and additional product opportunities to meet ambition plans.
- IBP change management, education and training for all key stakeholders. Establishing key reviews with channels, brand and leadership team.
- Inventory management – driving excess inventory reduction. IDL (inventory days lasting) KPI. Helping bring average IDL down from 230 days in 2020, post COVID, to 160 days in 2021.
Regional IBP Lead (S&OP) Chocolate & Cocoa Beverages
Mondelez
Dubai
01.2015 - 10.2016
- Assigned IBP lead Chocolate and Cocoa Beverages for Mondelez in the EEMEA region, with annual net revenue of over $1billion and sold in over 15 markets in the region. Reporting to Category President, EEMEA, member of the Regional Category leadership team.
- Manage and lead the monthly business planning process for the category.
- Facilitation of monthly IBP cycle at Region/Category level: Portfolio Management Review (3 year portfolio health and sufficiency, linked to strategy), Demand Review (consolidation of the markets rolling 24 months demand), Supply Review (rolling 24 months supply and capacity planning), Financial Reconciliation (consolidated financial outlook) and Management Business Review (presentation of financial outlook and outcome of the monthly IBP cycle to leadership team).
- IBP training and education of the Regional Category teams and key stakeholders. IBP Qualified by Oliver Wight August 2015.
- Improving key IBP business KPIs - CFR (98%), Forecast error (35%) and Demand BIAS +/- 8%.
- Process leader (facilitator) for Regional Demand Reviews (attended by Category President, market MDs, FDs and commercial marketing teams).
- Establishing effective ways of working with finance to align systems (brand and article) for financial reporting; bringing both volume and value to all reviews.
- Developing presentations and frames of reference for each meeting.
- IBP plan used as the base for the quarterly and annual budget plans, resulting in more effective and streamlined ways of working with finance.
- IBP Baseline assessment completed Sep 2015 with global centre of excellence. Good results obtained (meeting criteria).
IBP Lead Middle East
Mondelez
Dubai
10.2013 - 12.2014
- IBP leader for the Middle East business unit, covering 4 categories; Powdered Bev, Cheese, Biscuits and Chocolate.
- Education of the Leadership team and all supporting functions (over 130 people).
- Design sessions, involving cross-functional teams, to formalize each review in terms of attendance, agenda, inputs and outputs and desired behaviors (change management), supported by HR. Champions and Process leaders assigned for each review meeting.
- Formal Demand planning process implemented, consisting of 3 meetings; Activity meeting, Demand Consensus meeting and Demand Review.
- Quantitative improvement for forecast error (Gulf from 25% to 22%) and (KSA from 40% to 30%). Bias in Gulf within range at +/-5% and KSA at +6%, a reduction from 10%. Reduced working capital in Bahrain and KSA plants.
Manager Supply Chain Planning Middle East
Mondelez
Dubai
08.2012 - 09.2013
- Reporting to the Supply Chain Director, responsible for managing the Demand Planning team, Product Supply team and Project commercialization team.
- Improve the forecasting process, manage an integrated planning team for the business and establish more effective ways of working with the commercial functions.
- Recruitment of Demand Planning Manager and 4 Demand planners. Demand planning function did not exist prior to this.
- Managing team of 16 employees across demand, supply and project management.
- Embedding the Demand planning function with responsibility to build the baseline forecast projection - Implementation of forecast pro to support baseline forecasting.
- Supporting the Demand Manager to roll out forecast building blocks and new demand meetings. Education and training by Demand team of commercial functions.
- Implementing formal demand review to improve the longer-term forecasting and NPD planning.
Regional Project Commercialization Manager Gum & Candy
Mondelez
Dubai
04.2011 - 08.2012
- Project Commercialization Manager GCC and New Markets, Dubai.
- First Project Commercialization Manager (PCM) recruited in the Middle East business. Tasked with implementing new process, training cross-functional teams, and determining HC requirement. Recruited and trained 4 PCMs.
- Responsible for implementing the new process in the business, recruiting and training the PCM team, and delivering key projects.
- Project commercialization manager role, 2011, for the Gum & Candy category in the region, supporting markets like Russia, Ukraine, Turkey, Egypt and South Africa.
- Managing successful product launches for the GCC business in Tang, Cheese, Chocolate and Biscuits. Lead PCM during commercialization of new plant in Bahrain – receiving President’s award.
- Commercialization lead for new G&C plant in Egypt. Leading the commercialization process and managing the critical path involving R&D, Marketing, Legal, Regulatory, Manufacturing and Procurement.
- Working closely with overall project manager to ensure commercialization track is aligned to master manufacturing timeline.
- Establishing key approval meetings at both local market and regional level. Meetings to approve all projects and ensuring hurdle rates adhered to.
- Continuous improvement. Team recognized as best in class for the region. Training of new PCMs from other markets.
- Successfully leading Cadbury portfolio integration into the Kraft business, after acquisition.
Demand and Replenishment Manager
Kraft Foods
London
10.2000 - 07.2005
Logistics Coordinator
Asia Pulp & Paper
UK
12.1998 - 09.2000
Replenishment Planner
Xerox Office Supplies
UK
07.1997 - 12.1998
Logistics Coordinator
Sealane Freight Logistics
UK
08.1996 - 07.1997
Education
BA Hons - European Business Systems
London Guildhall University
10.1991 - 06.1994
Skills
- Demand & Supply planning
- Integrated Business Planning & S&OP
- Leading high performing, diverse teams
- Mentoring, developing people
- Implementing processes across functions & diverse geographies
- Brand Finance – Margin and profitability
- Inventory Management
- New Product Launches
- Change Management
- Project Management
- Strategic Business Planning
Timeline
Senior Director, Demand Planning, Emerging Markets
adidas
04.2023 - 01.2026
Director, Demand Planning, Emerging Markets
adidas
01.2017 - 04.2023
Regional IBP Lead (S&OP) Chocolate & Cocoa Beverages
Mondelez
01.2015 - 10.2016
IBP Lead Middle East
Mondelez
10.2013 - 12.2014
Manager Supply Chain Planning Middle East
Mondelez
08.2012 - 09.2013
Regional Project Commercialization Manager Gum & Candy
Mondelez
04.2011 - 08.2012
Demand and Replenishment Manager
Kraft Foods
10.2000 - 07.2005
Logistics Coordinator
Asia Pulp & Paper
12.1998 - 09.2000
Replenishment Planner
Xerox Office Supplies
07.1997 - 12.1998
Logistics Coordinator
Sealane Freight Logistics
08.1996 - 07.1997
BA Hons - European Business Systems
London Guildhall University
10.1991 - 06.1994