Cookie Singh

Planning, budgeting and managing all the visual departments (wardrobe, set and graphic design) for high-impact content in advertising campaigns from concept to completion.
• Collaborating with marketing and advertising teams to maintain brand consistency.
• Formulating and monitoring budgets to manage client's expectations.
• Leading a team of creative individuals: art department (props and interiors), wardrobe stylist (clothes and accessories) and food stylist to implement continual feedback and achieve goals.
• Determining production schedules by conferring with director, DOP, agency and client to create balance.

Ounass, Bloomingdales, Noon, 6th Street, Amazon, Home Centre, Lifestyle, Splash, Babyshop, Max

• Styling interiors, models, accessories and planning rails for E-com shoots.
• Creating style guides to promote steady imagery across product categories.
• Developing styling techniques based on time study to efficiently reach daily targets.

Conceptualized and executed over 100 editorial shoots displaying stories and ideas in rich visuals.
• Coordinated with high-end luxury brands to procure samples for styling projects.
• Identified garments, footwear and accessories to create dynamic and fashion-forward looks.
• Managed wardrobe and accessory collections, keeping items in pristine condition.

• Mentored and trained a team of nine stylists and junior assistants to help enhance skills and capabilities.
• Managed strategic PR partnership for sourcing and brought new brands on board.
• Formulated the creative vision for business development with various media networks.
• Monitored industry trends to keep creative materials fresh and engaging.

Set up a fully functional studio and production department for India's first luxury fashion E-retailer.
• Managed a team of photographers, stylists, content writers, buyers and retouchers.
• Ensured all product details, retouched images and sizing charts were uploaded as per new guidelines.
• Engaged additional freelance requirements to support anticipated workload.
• Created streamlined production schedules and collaborated with team to achieve goals.

• Played key role in proposing creative influences and direction for each month's issue. (Men's fashion and grooming products)
• Researched current and upcoming fashion to create on-trend looks for editorial and advertorial shoots.
• Entrusted to manage all production requirements for shoots including booking artists, permits and logistics.

Lee Cooper/ Splash

• Developed design deliverables that elevated and supported seasonal themes given by Lee Cooper UK.
• Established relationships with vendors to negotiate prices and meet design requirements.
• Reviewed purchasing trends and forecast demand for inventory planning and replenishment.
• Processed purchase orders and invoices in accordance with company procedures.