CYNTHIA MONTALBO
DUBAI
Summary
Dedicated Trade Marketing professional with extensive experience in pricing strategy, in-store communication, promotional management, and shelf presence optimization. Proven track record in assessing competition, updating pricing policies, and executing promotional activities to drive business growth. Adept at coordinating with cross-functional teams, including sales, marketing, supply chain, and merchandising, to enhance product visibility and distribution. Skilled in analyzing market trends, managing e-commerce channels, and preparing comprehensive performance reports. Strong ability to identify business opportunities, ensure alignment with company goals, and deliver measurable results.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Trade Marketing Supervisor
Gyma Food Industries LLC (Savola Group)
03.2021 - Current
- The role involves overseeing pricing strategies, in-store communication, promo management, shelf presence, innovation tracking, and analysis across various channels, including e-commerce. Key responsibilities include assessing competition, updating pricing policies, ensuring timely execution of promotional and in-store materials, and preparing comprehensive reports on performance and ROI. The position requires coordinating with sales, marketing, supply chain, and merchandising teams to optimize product visibility and distribution, while also monitoring market trends, raw material variations, and category performance to identify business opportunities and ensure alignment with company goals.
Sr. Sales Coordinator Cum Analyst
Gyma Food Industries LLC
04.2014 - 03.2021
- Assisted the Commercial Executive Director with budget preparations and support sales process execution to enable sales team to aligned with commercial strategy.
- Monitored and analyzed monthly sales, margin investment, and forecast and presented it through department KPIs.
- Supervised and coordinated the daily activities of the sales coordinator team.
Sales Coordinator (SIS & CG)
Gyma Food Industries LLC
06.2011 - 03.2014
- Proved successful working within tight deadlines and a fast-paced environment.
- Worked well and supported the sales team in the overall order execution process and prepared monthly KPIs.
Commercial Engineer
Rabih Trading Est.
02.2008 - 06.2011
- Negotiated with the customers technically and commercially and worked with vendors to ensure product availability.
- Directed the checking of supplied materials in detail to ensure that procured materials were carried out in accordance with the required specifications, which prevent compromised quality.
- Made rapid and accurate cost calculations and provided customers with quotations.
QA/QC Engineer
Sohbi Kohgei Philippines Inc.
04.2005 - 12.2007
- Drafted technical documents such as inspection standard data sheets, QC process charts, and measuring guide for critical parts.
- Interfaced with suppliers, inspectors, and clients to resolve outstanding non-conformance issues.
- Supported root cause and data analysis for defect reduction and process yield improvement.
Education
MBA - Business Administration And Management
Philippine Christian University
Manila08.2023
Bachelor of Science - Industrial Engineering
Batangas State University
04.2005
Skills
- Trades Management
- Brand Visibility
- Social Media Platforms
- Trade Executions
- Consumer Behavior
- Marketing Analytics
- Pricing strategy
- Competitive Analysis
- Promotional planning
- Product positioning
Certification
- Basic Occupational Safety & Health (BOSH)
- ISO 22000:2018 Internal Auditing Course
With UAE Driving License
Possess a valid UAE driving license, enabling efficient travel for business operations and market visits.
Timeline
Trade Marketing Supervisor
Gyma Food Industries LLC (Savola Group)
03.2021 - Current
Sr. Sales Coordinator Cum Analyst
Gyma Food Industries LLC
04.2014 - 03.2021
Sales Coordinator (SIS & CG)
Gyma Food Industries LLC
06.2011 - 03.2014
Commercial Engineer
Rabih Trading Est.
02.2008 - 06.2011
QA/QC Engineer
Sohbi Kohgei Philippines Inc.
04.2005 - 12.2007
MBA - Business Administration And Management
Philippine Christian University
Bachelor of Science - Industrial Engineering
Batangas State University
Similar Profiles
Nadia AlShwailiNadia AlShwaili
Assistant Manager, Tax and Zakat at Savola GroupAssistant Manager, Tax and Zakat at Savola Group
Amged KhalilAmged Khalil
Plant Operations Director at Savola GroupPlant Operations Director at Savola Group
JAGROOP SINGHJAGROOP SINGH
SALESMAN/CUSTOMER SERVICE at GYMA FOOD INDUSTRYSALESMAN/CUSTOMER SERVICE at GYMA FOOD INDUSTRY