DALIA DIRAR ZUMRAWI
Dubai,UAE
Summary
With over 17 years of hands-on experience in the advertising industry, I’ve grown from a passionate senior designer into a seasoned Operations Manager, leading creative and production teams on both local and international projects. I specialize in taking projects from initial concept through to final delivery—always with a strong focus on timelines, quality, and exceeding client expectations. Known for my ability to bridge the gap between creativity and operations, I collaborate closely with design teams and project managers, motivate cross-functional teams, and manage stakeholder expectations with clarity and care. I bring a blend of operational expertise and business development insight to drive efficiency, maintain high-quality standards, and deliver impactful results across a wide range of advertising mediums and production environments.
Overview
18
18
years of professional experience
2007
2007
years of post-secondary education
Work history
Business Development
Eye media L.L.C
Dubai
01.2023 - 04.2025
- Developed and pitched compelling advertising proposals and campaign presentations, resulting in a 25% increase in client conversions.
- Collaborated closely with creative, production, and account teams to align service offerings with market needs and ensure smooth project execution.
- Led negotiations and closed long-term service agreements with key clients, enhancing client retention and satisfaction.
- Represented Eye Media at major advertising and branding events, strengthening brand credibility and networking with industry leaders.
- Introduced new advertising mediums and formats to the service lineup, broadening the company’s reach and adaptability.
- Contributed to operational improvements by identifying cross-departmental opportunities to streamline workflow and boost efficiency.
Operation Manager
Eye media L.L.C
Dubai
01.2022 - 04.2025
- Lead a cross functional team of 15 across design, production, and installation departments to deliver indoor, outdoor, and digital advertising campaigns.
- Supervised and approved material requests for all advertising mediums, ensuring accurate color matching, print quality, and design specifications before final production and client delivery.
- Manage end-to-end campaign execution including scheduling, production, installation, and removal for formats such as billboard, hoardings, Unipole and digital LED screens.
- Coordinate with sales and creative teams to gather artwork, submit advertising approvals (Dubai Municipality and relevant authorities), and align timelines.
- Oversee production workflows and resource planning to ensure projects are delivered on time and meet quality standards.
- Act as a key liaison between internal teams and suppliers to provide real-time updates on campaign progress and resolve any issues proactively.
- Maintain organized tracking systems and documentation for all booking orders, installations, and post-campaign follow-ups.
- Ensure all installations are completed according to plan, followed by proper documentation and photographic proof for internal and client reporting.
- Supervise removal processes and confirm timelines in coordination with the General Manager and removal team.
- Implement operational best practices to enhance efficiency, reduce errors, and streamline communication across departments.
- Consistently deliver high-impact campaigns while maintaining a balance between creative vision, operational execution, and client satisfaction.
Head of Design Team
Eye media L.L.C
Dubai
01.2020 - 01.2022
- Led and mentored a creative team working across hoardings, digital screens, lightboxes, and printed media.
- Provided creative direction and design feedback to ensure strong visuals aligned with brand goals and campaign needs.
- Set design standards and streamlined processes to keep work consistent, high quality, and on deadline.
- Reviewed and approved design work from concept to final production, balancing creativity with technical accuracy.
- Worked closely with account and operations teams to bring client ideas to life, meeting timelines and expectations.
- Managed design workload, assigned projects, and helped the team stay focused and productive under pressure.
- Partnered with production teams to make sure designs were installation-ready and matched real-world specs.
- Supported pitch visuals and mockups for client presentations to help win and shape new campaigns.
- Kept up with design trends and tools to keep our work fresh and competitive.
Senior Design
Eye media L.L.C
Dubai
12.2017 - 01.2020
- Came up with smart, creative ideas for tricky client briefs—especially when space, size, or materials were a challenge.
- Created custom, high-impact visuals for client proposals and presentations for sales team.
- Personally checked materials, colors, and even site conditions before final delivery making sure the campaigns looked perfect on location.
- Helped guide and support junior designers, reviewing their work and sharing tips on design tools and best practices.
- Worked closely with the production team to ensure every design matched specs and delivered the right visual impact.
- Made sure all designs stayed true to the brand and looked consistent across different formats.
- I was hands-on in designing everything from large hoardings and banners to digital screens bringing campaigns to life across the city.
Graphic Designer
Harir Al Sunduss Co.
Muscat
01.2015 - 01.2017
- Developed creative marketing materials including posters, flyers, brochures, and full corporate identity designs to support branding initiatives.
- Produced custom promotional items and corporate gifts using laser engraving and screen printing, aligned with brand strategy.
- Collaborated with marketing and sales teams to ensure visual consistency across all campaigns and client-facing materials.
- Managed multiple design projects under tight deadlines, demonstrating strong time management and attention to detail.
- Supported product launches with innovative packaging designs and visual merchandising concepts.
- Communicated with print vendors to ensure high-quality production and accurate color matching and material finishes.
- Delivered compelling client presentations and mockups for approvals using industry-standard tools like Adobe Creative Suite.
Graphic Designer | Freelance
Crystal Arc
Dubai
12.2013 - 01.2014
- Designed corporate gift items including trophies, shields, and medals, aligning with client branding.
- Collaborated with high-profile clients in Dubai to create unique and impactful promotional products.
- Managed the complete design process, from concept to production-ready files.
- Worked with the production team to ensure high-quality manufacturing of designs.
- Delivered customized design solutions, supporting sales teams to close business deals.
Consultant Ads & Marketing
Al Nahda Advertising
Muscat
03.2009 - 12.2012
- Provided consultation on advertising strategies and marketing campaigns.
- Designed and led the publishing of the Omanization Book.
- Developed marketing plans for diverse client bas.
Graphic Designer | Web Designer
World Trading International
Muscat
02.2008 - 11.2008
- Designed website layouts and built web elements using Flash.
- Created banners, logos, and advertisements for corporate clients.
- Ensured websites were user-friendly and visually appealing.
Graphic Designer
Al Zwaya Advertising
Muscat
07.2007 - 10.2007
- Designed logos, catalogs, presentations, and corporate identity materials.
- Collaborated with clients to understand design requirements and brand guidelines.
- Delivered high-quality design solutions within tight deadlines.
Education
Bachelor of Graphic Design - Graphic Design
October 6 University
Skills
- Operations Management
- Campaign & Project Coordination
- Production Workflow & Quality Control
- Team Leadership & Cross-Functional Collaboration
- Client & Stakeholder Communication
- Budgeting & Resource Allocation
- Business Development & Market Analysis
- Digital Marketing / Social Media
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Print & Digital Media Production
- Photography & Image Editing
- Proposal & Presentation Design
Custom
native language, fluent (Professional Working Proficiency)
Timeline
Business Development
Eye media L.L.C
01.2023 - 04.2025
Operation Manager
Eye media L.L.C
01.2022 - 04.2025
Head of Design Team
Eye media L.L.C
01.2020 - 01.2022
Senior Design
Eye media L.L.C
12.2017 - 01.2020
Graphic Designer
Harir Al Sunduss Co.
01.2015 - 01.2017
Graphic Designer | Freelance
Crystal Arc
12.2013 - 01.2014
Consultant Ads & Marketing
Al Nahda Advertising
03.2009 - 12.2012
Graphic Designer | Web Designer
World Trading International
02.2008 - 11.2008
Graphic Designer
Al Zwaya Advertising
07.2007 - 10.2007
Bachelor of Graphic Design - Graphic Design
October 6 University
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