Dalila D'Oria
Dubai,UAE
Summary
Creative and detail-oriented Visual Merchandiser with over 10 years’ experience in luxury fashion, styling, and
brand presentation with a strong eye for aesthetics. Proven success with leading houses delivering impactful window displays, in-store concepts, and event activations across stores boutiques environments. Skilled at translating brand DNA into compelling visual stories, managing multi-store rollouts, and coordinating with global VM teams. Strong background in-store training, CRM client engagement, and delivering high-profile
launches that drive sales and elevate brand presence.
Experienced in collaborating with cross-functional teams to deliver high-quality visual solutions under tight deadlines. Passionate about combining creativity with strategic thinking to transform retail spaces into immersive brand environments.
Overview
12
12
years of professional experience
Work history
CA, Visual Merchandiser support & Stylist
Miu Miu
Dubai, UAE
01.2025 - Current
- Provided luxury-level client advisory service, building long-term relationships and brand loyalty.
- Recognised for winning internal sales competitions and delivering outstanding client conversion rates.
- Created and maintained high-standard window and in-store concepts following global guidelines.
- Styled mannequins and displays to enhance brand storytelling and seasonal themes.
- Conducted personalised styling sessions for clients and weekly portfolio looks for out team to enhance shopping experience and drive sales.
- Provided luxury-level client advisory service, building long-term relationships and brand loyalty.
- Supported exclusive events and launches for VIP client
Luxury Property Consultant
CBA-DXBA Real Estate
Dubai, UAE
11.2024 - 01.2025
- Specialised in high-end residential and commercial properties, delivering bespoke solutions to luxury clients.
- Developed premium marketing strategies including staging, digital campaigns, and targeted outreach.
- Built strong networks within the luxury market and maintained long-term client relationships.
Visual Merchandiser / Clienteling, Training & CRM
Gucci
Flagship Stores, Airport Boutiques & Pop-Up Events, London, United Kingdom
01.2018 - 10.2024
- Executed window displays, in-store layouts, and seasonal visual updates, ensuring alignment with Gucci’s luxury standards across flagship and airport boutiques.
- Coordinated visual set-ups for high-profile pop-up collaborations (The North Face, Adidas, Palace), boosting brand visibility and customer engagement.
- Delivered exclusive styling and clienteling sessions for VIG and VIP clients, creating personalised shopping experiences that strengthened loyalty and maximised sales.
- Served as Training Ambassador, coaching store teams on brand standards, visual guidelines, and product presentation to maintain consistency across all locations.
- Acted as CRM Ambassador, managing client profiles, leveraging data insights, and leading targeted outreach to build long-term relationships with high-value clients.
- Partnered with press and marketing teams to prepare boutiques for private events, celebrity appointments, and product launches.
- Consistently achieved and exceeded sales KPIs, earning recognition in internal sales competitions and client conversion performance.
Marketing, Branding & Merchandising Consultant
Freelancer
London, United Kingdom
03.2020 - 01.2022
- Designed window concepts, product layouts, and props to maximise visibility and cross-selling opportunities.
- Developed merchandising strategies and layouts to enhance product visibility and drive sales.
- Built strong relationships with multi-brand boutiques, helping them expand distribution channels and optimise retail performance.
- Promoted emerging designers through events, sponsorships, and targeted marketing.
- Organised launch events, sponsorships, and trunk shows, creating impactful touchpoints for customers and press.
Stylist Coordinator – SDG East London
SDG East London
London, United Kingdom
02.2014 - 11.2017
- Styled models and coordinated photo shoots, maintaining brand identity in all imagery.
- Organised product, scene, and prop arrangements for editorial and e-commerce shoots.
- Managed content uploads for website and magazines.
Regional Visual Merchandiser
Intimissimi & Tezenis
London, United Kingdom
11.2013 - 03.2017
- Oversaw visual merchandising strategy for 5 flagship and regional stores, ensuring consistency across two brands.
- Designed and implemented window displays, floor layouts, and seasonal rollouts to maximise product exposure and customer flow.
- Developed merchandising strategies that increased footfall and enhanced product visibility in competitive retail environments.
- Managed VM budgets and collaborated with regional managers to optimise execution and store performance.
- Directed the Oxford Street flagship opening project, delivering impactful displays and event design that positioned the store as a key retail destination.
Education
Master in Strategic Marketing -
Academy of Luxury
Rome, ItalyDiploma in Fashion Business & Visual Merchandising -
Academy of Luxury
Rome, ItalyVM Internship Projects – Moncler, Fendi, Dior, -
Academy of Luxury
Rome, ItalyHandbag Design & Private Collection -
Academy of Luxury
Rome, ItalyInterior Design, Sculpture, Painting -
Academy of Art Giorgio De Chirico, Naples, Italy
Naples, ItalySkills
Luxury visual merchandising & styling
Window display design & seasonal rollouts
Pop-up & event visual execution
Multi-store VM management
Campaign adaptation & brand storytelling
VM training & staff development
Creative concept design (CAD, Photoshop, Illustrator, InDesign)
Strong commercial awareness & KPI focus
Languages
Italian
Native
English
Fluent
Spanish
Fluent
French
Elementary
Timeline
CA, Visual Merchandiser support & Stylist
Miu Miu
01.2025 - Current
Luxury Property Consultant
CBA-DXBA Real Estate
11.2024 - 01.2025
Marketing, Branding & Merchandising Consultant
Freelancer
03.2020 - 01.2022
Visual Merchandiser / Clienteling, Training & CRM
Gucci
01.2018 - 10.2024
Stylist Coordinator – SDG East London
SDG East London
02.2014 - 11.2017
Regional Visual Merchandiser
Intimissimi & Tezenis
11.2013 - 03.2017
Master in Strategic Marketing -
Academy of Luxury
Diploma in Fashion Business & Visual Merchandising -
Academy of Luxury
VM Internship Projects – Moncler, Fendi, Dior, -
Academy of Luxury
Handbag Design & Private Collection -
Academy of Luxury
Interior Design, Sculpture, Painting -
Academy of Art Giorgio De Chirico, Naples, Italy
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