DAMIEN SCOPEL

• Managing sales, operational and customer experience related targets
• Driving sales, stock and production planning for each market
• Developing market individual sales and marketing strategies to ensure dealers achieving their targets
• Designing and executing pre-order campaigns that successfully drives customers pre-booking, improves forecast accuracy and dealer profitability
• Optimizing dealers Sales funnel processes to increase sales conversion
• Managing relationship with partners

Achievements:

• 2024: +15% sales vs 2021
• 2024: Implementation of dealer facing dashboards for KPIs monitoring
• Since 2023: All markets above customer satisfaction brand target
• 2023: Field Force Qualification Programme Certification
• 2022-23: Near East Markets Relaunch (2023 sales: +41% vs. 2021) with new pricing and offer concept

• Developed and implemented new Audi’s product strategy in the Middle and Near East markets
• Managed model pricings and coordinated the renewal of the complete product range with stakeholders
• Led a team of product managers to drive successful product launches and market penetration
• 2020: International Leadership Management Level 3 Certification

• Monitored market trends to anticipate future customer needs
• Integrated market requirements into future model development at Groupe Renault, ensuring alignment with customer demands
• Collaborated with cross-functional teams to drive product planning strategies for the cluster

• Led product marketing initiatives for Renault’s Compact class line-up, driving sales promotion programs and ad-hoc sales support actions
• Spearheaded team leadership efforts to ensure successful product launches and sustainable product management

• Led product marketing initiatives for Dacia model range, focusing on brand positioning and sales growth
• Provided team leadership to ensure unique price positioning and impactful product launches

• Launched multiple new models across different segments, driving innovation and competitiveness
• Defined product pricing based on positioning versus competition and developed product offers throughout the life cycle, ensuring alignment with customer behaviour and market demands

• Developed Renault’s new CRM Database Customer Data Strategy to ensure best customer knowledge
• Managed and executed CRM campaigns to optimize customer engagement and increase sales revenue

• Implemented new repair methods in the German Renault dealer network to improve efficiency
• Monitored warranty costs and implemented process changes to increase profitability for Renault Group

Experimental analysis of the dynamic behavior of steam turbine blades.