Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Dana Abbas

Dana Abbas

Abu Dhabi/Dubai,UAE

Summary

Motivated and detail-oriented professional with a background in sales analysis, category management, and product coordination, seeking to transition into trade marketing. Skilled in driving process improvements, analyzing sales data, and optimizing product offerings. Proficient in Microsoft Excel and capable of leveraging data to make strategic decisions with a strong focus on delivering results and supporting product visibility. Eager to apply a strategic mindset and hands-on experience in a fast-paced trade marketing environment.

Overview

3
3
years of professional experience
3
3
years of post-secondary education

Work History

Retail Associate

Majid Al Futtaim
Dubai, United Arab Emirates
10.2024 - Current
  • Initiated a "Make Your Own Sandwich Station" commercial initiative in the Food to Go section, focused on increasing sales and profitability through GIMA-based sales tracking, margin-focused cost pricing, internal sales strategies, and competitive market analysis.
  • Collaborated with cross-functional teams to drive innovation and process improvement.
  • Improving store performance by identifying areas of inefficiency, optimizing processes, and applying best practices, resulting in higher productivity and enhanced customer satisfaction.

Commercial Graduate Trainee

L'Oréal
Dubai, United Arab Emirates
08.2023 - 07.2024


  • Conducted Sales Analysis by brand (L'Oréal Paris, Garnier, Maybelline) franchise, retailer, and category.
  • Tracked & shared sales performance with daily month-to-date (MTD) and monthly year-to-date (YTD) reports across offline and online channels
  • Acted as the primary point of contact for distributor by listing new launches, providing sales data, inventory updates, and market insights to optimize operations.
  • Forecasted quantities at the brand, category, and SKU levels to optimize inventory management and sales performance.
  • Analyzed sell-in and sell-out data for direct and indirect retailers, including Lulu, Carrefour, Watsons, Alphamed, Spinneys, and Lifestyle to evaluate market performance.
  • Coordinating with Key Account Managers to ensure timely listing and visibility of new product launches across retail partners.
  • Develop new formats for the sales analysis by brand, by franchises.




Category Merchandiser Trainee

Sephora
Dubai, United Arab Emirates
07.2024 - 09.2024
  • Updated the Minis & More extended calendar and assortment as per confirmation on launches
  • Assisted in the product regulation and compliance process of all new SKU’s
  • Assist in Item creation for new launches
  • Successfully launched three Sephora Favorites boxes, overseeing product selection, pricing strategy, and marketing execution to enhance customer engagement and drive sales.
  • Updated the Sephora Favorites tracker and assortment as per brand confirmation
  • Coordinated with relevant teams on timely execution on PR, CRM, and marketing

Finance Intern

Halliburton
Abu Dhabi, United Arab Emirates
08.2022 - 03.2023
  • Conducted financial analysis and negotiated vendor discounts, achieving a 8-10% cost reduction.
  • Produced weekly reports utilizing Ariba system to track delayed invoices.
  • Verified accuracy of financial statements, confirming final figures on statements were correct.

Education

Bachelor of Science - Business Management

University of Birmingham
09.2020 - 07.2023

Skills

  • Effective communication
  • Teamwork
  • Decision-making
  • Advanced in Microsoft Excel
  • Strong work ethic
  • Collaborative
  • Critical Thinking
  • Beginner in Power BI

Languages

English
Fluent
Arabic
Native

Timeline

Retail Associate

Majid Al Futtaim
10.2024 - Current

Category Merchandiser Trainee

Sephora
07.2024 - 09.2024

Commercial Graduate Trainee

L'Oréal
08.2023 - 07.2024

Finance Intern

Halliburton
08.2022 - 03.2023

Bachelor of Science - Business Management

University of Birmingham
09.2020 - 07.2023

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Dana Abbas