Dana Ayash
Dubai,U.A.E
Summary
Visionary leader with strategic mindset and knack for driving innovative marketing campaigns. Experienced in Sales and marketing in pharmaceutical and medical devices industry. Exceptional work ethics with commitment to organizational objective. Proven skills in project management and team leadership, coupled with strong communication and analytical abilities. Committed to leveraging expertise to elevate brand presence and achieve exceptional business growth.
Overview
17
17
years of professional experience
2006
2006
years of post-secondary education
Work history
Senior Marketing Manager - ME, Turkey, & Africa
Baxter AG
Dubai
04.2021 - 06.2025
- Leading and managing a high-performing team of 7 members, fostering a culture of growth and career development.
- Team supervision and providing ongoing feedback and annual performance reviews to reconcile areas of development.
- Develop marketing plans to support department strategies.
- Driving marketing strategies and execution plan, partnering with sales team to align efforts with sales goals.
- Establish budgets for full year marketing programs, and controlled expenditure to meet targets.
- Oversee and coordinate large-scale events to deliver exceptional customer experience.
- Streamlined marketing operations, ensuring efficiency and accuracy of work process.
- Report on departmental challenges and collaborated with cross-functional teams to mitigate friction.
- Driving portfolio expansion through adding products that fits current portfolio, launching with excellence leading to increased market share.
- Orchestrated market research activities to understand consumer behavior, market dynamics, and competitor analysis.
- Managed crisis communications effectively during challenging periods.
- Boosted brand visibility by implementing innovative marketing strategies.
- Managed cross-functional teams for effective project completion.
- Enhanced customer engagement with the development of interactive campaigns.
- Led brand positioning efforts for consistent messaging across all marketing channels.
- Work on strategic partnerships with new and existing partners to expand sales and marketing opportunities.
- Develop pricing structures based on historical and current trends, competitor activities and supply chain data.
Product Manager
Abbott Laboratories
Dubai
01.2017 - 04.2021
- Responsible of Respiratory therapeutic area.
- Developing & driving marketing strategies and brand plan across the Gulf region and continuous follow-up to ensure their implementation.
- Analysing competitor activity, market Share,and sales to develop counteractive strategies.
- Identifying marketing opportunities by understanding customer's requirements and needs.
- Ability to show examples of how to develop, coach and enable high performance teams and proactively promote best practice and knowledge sharing.
- Ability to work within highly matrix environments, cross functional and multicultural teams.
- Helping to set and validate annual sales budgets and long term plan for assigned products and territories.
- Training and guiding the sales force with skills and innovative promotion for achieving commercial objectives.
- Developing and rolling-out promotional materials before commencement of the promotional cycle.
- Interaction with internal and external customers; KOLs, advertising agencies, and health authorities in Gulf countries.
- Organizing and attending congresses/CMEs/Internal workshops/Stand Alone meetings both regionally and locally.
- Assessing therapeutic trends in various markets, analyse attractive TAs as part of business development.
- Pre-launching activities. launch excellence, and setting launching KPIs for newly introduced products.
Business Analyst
Abbott Laboratories
Dubai
07.2016 - 12.2016
Product Specialist
Abbott Laboratories
Dubai
08.2011 - 06.2016
- Responsible of promoting cardiometabolic products, sales forecast, sales analysis, scientific updates.
Medical Representative
Abbott Laboratories
Beirut
02.2008 - 06.2011
- Responsible of promoting and launching several products.
- Gulf- Sales and market share analysis in Gulf in addition to commercial excellence department projects.
Education
Bachelor of Science - Medical Laboratory technology
Notre Dame University
Marketing management certificate - undefined
Wollongong University
Certified Digital marketing professional - undefined
Morgan International
Skills
- Product launches mastery
- Product positioning and branding
- Promotional marketing strategy
- Digital marketing proficiency
- Budgeting and finance control
- Project leadership
- Brand development
- Channel performance analysis
- Customer segmentation strategy
- Market segmentation
- Training and mentoring
Websites
Languages
Arabic
Native
English
Fluent
Timeline
Senior Marketing Manager - ME, Turkey, & Africa
Baxter AG
04.2021 - 06.2025
Product Manager
Abbott Laboratories
01.2017 - 04.2021
Business Analyst
Abbott Laboratories
07.2016 - 12.2016
Product Specialist
Abbott Laboratories
08.2011 - 06.2016
Medical Representative
Abbott Laboratories
02.2008 - 06.2011
Marketing management certificate - undefined
Wollongong University
Certified Digital marketing professional - undefined
Morgan International
Bachelor of Science - Medical Laboratory technology
Notre Dame University
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