A planner at heart focusing now on business planning and operations. With first-hand experience across agency structures and roles. I work across functions to drive creative problem solving solutions. From rolling client retention program, implementing new work management solutions, optimizing planning processes or leading critical projects and initiatives. I have experience in business intelligence, insights generation and cross-functional collaboration. I am passionate about identifying challenges, designing solutions and implementing processes to enhance efficiency and business performance. I have more than 15 years’ experience in the agency world and I am comfortable operating in high pressure environment. I have excellent project management, communication & collaboration skills.
Hi, I’m
Dana Nahas
Dubai
Summary
Overview
21
years of professional experience
Work History
Universal Media – IPGDubai
BUSINESS PLANNING & OPERATIONS LEAD
01.2019 - Current
Job overview
- Cross-functional role focused on developing solutions to drive operational efficiencies through tech and data
- Enhance collaboration and optimize workflow via process analysis
- Partner with agency leads (finance, HR, account and others) to build systems and capabilities delivering long-term, sustainable and group level outcome.
- Created plans to propose solutions to problems related to efficiency, costs or profits.
- Oversaw implementation of procedures, goals and objectives within operations.
- Identified areas for improvement and implemented new processes to enhance overall company quality and performance.
- Developed action plans based on analysis findings and implemented solutions.
- Drove standardized best practices and leveraged support functions to optimize operational performance while meeting goals.
- Developed initiatives for process improvement and reviewed and assessed ongoing operations.
- Identifying process inefficiencies or bottlenecks and developing solutions to improve them.
- Overseeing the implementation of new systems or technologies that increase efficiency or reduce costs.
- Proven ability to develop and implement creative solutions to complex problems.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Resolved problems, improved operations and provided exceptional service.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
Universal Media – IPGDubai
REGIONAL DIRECTOR – Reckitt
01.2016 - 01.2019
Job overview
- Managed a team of 25 specialist to provide an omnichannel communication strategy to Reckitt across MENA
- Developed in-depth communication analysis and implemented regional strategies to increase market share across categories
- Conducted monthly performance reviews with client brand team, setting measurable objectives for upcoming campaigns, and updating strategies to reflect the new consumer trends
- Cultivated development of high-performing teams by implementing inclusive work culture focused on individual and team development
- Collaborated with team members in developing best practices and campaign guidelines
- Cultivated and maintained industry relationships and partnerships to capitalize on opportunities
- Formed and sustained strategic relationships with clients
- Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.
Universal Media – IPGDubai
GROUP MEDIA DIRECTOR – The Coca-Cola Company MENA
01.2009 - 01.2013
Job overview
- Leading the development, planning and implementation of innovative marketing media solutions across all The Coca-Cola Company portfolio for MENA
- Actively contributed to award winning campaigns and activations across the markets as well as engaged in content creation and social amplifications IMCs.
Magna – IPGDubai
ASSOCIATE MEDIA DIRECTOR – Unilever MENA
01.2008 - 01.2009
Job overview
- Delivered original and innovative communication solutions throughout MENA markets
- Guided Market teams in developing yearly communication strategies to deliver culturally sound ideas and ensuring local country directions comply with the regional directions.
Sama Dubai Real EstateDubai
ASSISTANT MEDIA MANAGER
01.2007 - 01.2008
Job overview
StarcomMediavest GroupBeirut
SENIOR PLANNER – P&G Levant AOR
01.2003 - 01.2006
Job overview
- Traditional & Digital Media
Education
Paris-Dauphine
Marketing & Strategies
06.2007
University Overview
Lebanese American University
Economics & Finance
02.2003
University Overview
Skills
- Business Strategy Planning
- Project Managements
- Operations Management
- Change Management Foundation
- Scrum: The Basics
- People management proficiency
- Operational Efficiency
Personal Information
Personal Information
Title: Business Planning & Operations Executive
Languages
Languages
- Arabic (native)
- English (fluent)
- French (fluent)
Awards
Awards
- Sports Marketing Bronze – Effies MENA
- Best Use of Social Silver – Effies MENA
- Best Youth Marketing Campaign Silver – Effies MENA
- Promotion & Activation Grand Prix – Dubai Lynx
- Outdoor Grand Prix – Dubai Lynx
- Public Relations Finalist – Cannes Lions
References
References
Available upon request
Timeline
BUSINESS PLANNING & OPERATIONS LEAD
Universal Media – IPG
01.2019 - Current
REGIONAL DIRECTOR – Reckitt
Universal Media – IPG
01.2016 - 01.2019
GROUP MEDIA DIRECTOR – The Coca-Cola Company MENA
Universal Media – IPG
01.2009 - 01.2013
ASSOCIATE MEDIA DIRECTOR – Unilever MENA
Magna – IPG
01.2008 - 01.2009
ASSISTANT MEDIA MANAGER
Sama Dubai Real Estate
01.2007 - 01.2008
SENIOR PLANNER – P&G Levant AOR
StarcomMediavest Group
01.2003 - 01.2006
Paris-Dauphine
Marketing & Strategies
Lebanese American University
Economics & Finance
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