
Director-level Sales Excellence and Commercial Operations leader with 12+ years of experience building and scaling high-performing revenue organizations. Proven track record as Founder & COO designing sales operating models, rhythm-of-the-business cadences, KPI governance, and incentive structures that drive predictable growth. Trusted partner to C-suite and BU leaders, combining entrepreneurial ownership with enterprise-grade discipline, data-driven decision making, and change leadership across GCC and emerging international markets.
Professional qualifications in Sports Science / Applied Performance
Ongoing executive development through senior leadership, commercial, and operational roles