Summary
Overview
Work History
Education
Skills
Languages
Personal Information
Timeline
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Daniela Sipos

Dubai

Summary

Sales and business development professional with 22+ years of experience in the UAE. Offers a unique combination of knowledge, experience, and personal attributes. Demonstrates expertise in managing a busy sales department and effectively engaging with diverse customer groups. Excellent written and spoken English communication skills for seamless client interactions. Proven ability to thrive in fast-paced environments, delivering multiple projects within tight deadlines. Flexible worker with strong time management abilities. Proficient in Microsoft Office (Office, PowerPoint), Wiz count, Mat-X, PosResults, RecNet, Tally, SAP, CRM designed by SAP, STEP, IPL, and Internet Explorer. Known for bright and highly motivated approach to exceptional customer service. Builds rapport both face-to-face and over the phone with excellent communication skills and attention to detail. Highly adaptable and ambitious individual who embraces challenges and seeks opportunities for personal and professional growth. Possesses a valid UAE driving license.

Overview

23
23
years of professional experience

Work History

Category Manager PPE

Wurth Gulf FZE
2022.10 - Current
  • · Product Strategy and Planning - Develop and implement strategic plans for the assigned product category to achieve revenue, profit, and market share objectives. This includes identifying market trends, competitive analysis, and opportunities for growth.
  • · Product lifecycle Management - Manage the entire lifecycle of products within the category, from product development and launch to end-of-life decisions. Develop pricing strategies, product positioning, and go-to-market plans to maximize sales and profitability along with Division Managers.
  • · Product Launch & New Product Development - Identify new product opportunities within the category, conduct feasibility studies, and collaborate with Division Managers. Work closely with Division Managers to define product requirements, user needs, pain points, and preferences, ensuring that user-centric features are developed. Monitor customer feedback to refine the product post-launch.
  • · Partner with Sales and Marketing teams - Collaborate closely with sales and marketing teams, providing product expertise, training, and support. Ensure that sales teams have the necessary product knowledge to effectively sell the products, including competitive differentiation. Ensure marketing teams have the right messaging and materials to promote it.
  • · Supplier Management and Collaboration - Evaluate and select suppliers for the different products, negotiate contracts and pricing terms, and manage relationships to ensure product quality, availability, and cost-effectiveness.
  • · Product Quality Management - Supplier Quality Management: Ensuring that suppliers and vendors meet quality requirements for materials, components, and services used in the production of the product. Quality Control: Verify that the product meets established quality standards. Customer Complaints on Product Quality: Assist in resolving product-related customer complaints.
  • · Product Categories Performance and Optimization Measures - Monitor and analyze product performance metrics such as sales, margins, inventory levels, and customer feedback. Identify areas for improvement and develop action plans to address issues and capitalize on opportunities.

Job Site Specialist (JSS)

Techtronic Industries Company FZCO
2019.12 - 2022.10
  • Company Overview: Techtronic Industries Company Limited designs, produces, and markets power tools, outdoor power equipment, hand tools, and floor care appliances under a variety of wholly owned and licensed brands
  • TTI's brand portfolio includes Milwaukee Electric Tool, AEG, Ryobi, Homelite, Empire, Stiletto, Hoover US, Hart, Oreck, Vax, and Dirt Devil
  • Take the ownership of market share for Milwaukee for all activities in the assigned territory and further develop the profitable sales
  • Utilize all elements of the Sales Management/ Process to effectively analyse, implement or and control the opportunities within the territory
  • Build fruitful working relationship with all levels in channel partners, contractors, system integrators & end users
  • Actively manage and develop the growth of key products within the sales territory
  • Target the appropriate customer groups to ensure successful introduction of new products
  • Achieve assigned targets for defined territory or market segment
  • Ensure the appropriate level of coverage is given to both Buying and Potential customers within the customer platform in order to develop profitable growth
  • Understand the market thoroughly and know the players
  • Obtain information on competition, market price levels, new launches, seminars, new outlets, quality issues, product deliveries and report in monthly reports
  • Identify new customers
  • Specify the products with the customers, doing presentations & site demos, pre- qualifications, providing engineering support, H&S training
  • Techtronic Industries Company Limited designs, produces, and markets power tools, outdoor power equipment, hand tools, and floor care appliances under a variety of wholly owned and licensed brands
  • TTI's brand portfolio includes Milwaukee Electric Tool, AEG, Ryobi, Homelite, Empire, Stiletto, Hoover US, Hart, Oreck, Vax, and Dirt Devil

Area Sales Manager

Gypsemna Co. LLC
2019.01 - 2019.11
    • Company Overview: Gypsemna was established in 2006 by setting up the first world scale gypsum plasterboard plant in UAE's capital city, Mussafah (ICAD- 2) Abu Dhabi
    • It is currently the largest Gypsum Plasterboard manufacturing plant in the Region, with an annual production capacity of 50 million m2
    • Acting as a point of contact for existing and potential customers within assigned territory
    • Identifying local business opportunities and challenges
    • Reporting on regional sales results (weekly, monthly, quarterly and annually)
    • Present the products and services to prospective customers
    • Identify customer needs and recommend product solutions
    • Work closely with salespeople and other internal teams to meet individual and group sales quotas
    • Answer customer questions about features, pricing and additional services
    • Project specifications
    • Cross-sell products, when appropriate
    • Collaborate with sales representatives from different territories to share best practices and support a cohesive sales approach
    • Gypsemna was established in 2006 by setting up the first world scale gypsum plasterboard plant in UAE's capital city, Mussafah (ICAD- 2) Abu Dhabi
    • It is currently the largest Gypsum Plasterboard manufacturing plant in the Region, with an annual production capacity of 50 million m2

Senior Hilti Center Business Development

HILTI EMIRATES LLC
2017.10 - 2018.12
    • Company Overview: Hilti Corporation is a Liechtenstein multinational company that develops, manufactures, and markets products for the construction, building maintenance, and mining industries, primarily to the professional end-user
    • Drive MO sales by maximizing all selling opportunities with particular focus on E-Class Impact Zone customers, as well as be a role model to peers and train them to become an independent Hilti Center Representative
    • Train Hilti Center Representative in terms of products/services, processes and outbound calls, as well as making them become an independent HCR
    • Conduct an internal audit for control and recommend solutions for any deviations
    • Stock Management ownership and conducts regular visit with other HC for best practice implementation
    • Take the full ownership of administrative support including leave management and other record keeping
    • Take an active role in solving the customer complaints in the Hilti Center
    • Deal with all walk-in customers in an efficient & professional manner to satisfy (not all inclusive list): walk in order requirements, product & application queries, pricing enquiries, quotation follow-ups, demonstration & product show, tool repairs data, queries/complaints, stock availability
    • Achieve sales objectives by building orders and range selling by utilizing a consultative selling approach to solve customer problems and requirements
    • Take ownership of channel sales and be proactive towards sales opportunities with particular focus on E- Class customers and outbound calling
    • Carry out day to day management of the Hilti Centre ensuring that its goals and objectives are met and that operational standards, company procedures, system, and policies are maintained to the highest level whilst maintaining excellent customer service
    • Manage inventory to maximize customer satisfaction whilst keeping associated costs to a minimum
    • Ensure the Hilti Centre is set up and well maintained and all stock is displayed and replenished as per CI/CD guidelines
    • Actively manage CCN's and provide First Contact Solution wherever possible by using CCN value matrix
    • Follow up open tasks daily to ensure customer satisfaction
    • Take responsibility for Customer Master Data by ensuring 100% accuracy and completeness whilst entering new accounts, ship-to's and contact details into SAP
    • To take self-responsibility on continuous improvement in product and application knowledge and all related literature been kept up to date
    • Support field based personnel by providing: on-time, detailed and accurate communication sales leads gathered from customer contacts, arranging contact/site visits with customers & TS
    • Maintain additional tasks as identified by management, in areas such as: administration (cash collection, delivery notes), proper fulfillment of the reporting of activity/AMS, sales, quality, training & development, cleanliness outside/ inside the showroom
    • Ensure that Hilti Center complies with Health and safety regulations
    • Hilti Corporation is a Liechtenstein multinational company that develops, manufactures, and markets products for the construction, building maintenance, and mining industries, primarily to the professional end-user

Account Manager (Interior Finishing)

HILTI EMIRATES LLC
2014.11 - 2017.10
  • Take ownership of market share for Hilti for all activities in the assigned territory and further develop profitable sales
  • Utilize all elements of Sales Management/ Process to effectively analyze, implement or and control opportunities within the territory
  • Build fruitful working relationship with all levels in channel partners, contractors, system integrators & end users
  • Actively manage and develop the growth of key products within the sales territory
  • Target the appropriate customer groups to ensure successful introduction of new products
  • Achieve assigned targets for defined territory or market segment
  • Ensure the appropriate level of coverage is given to both Buying and Potential customers within the customer platform in order to develop profitable growth
  • Understand the market thoroughly and know the players
  • Obtain information on competition, market price levels, new launches, seminars, new outlets, quality issues, product deliveries and report in monthly reports
  • Identify new customers
  • Specify the products with the customers, doing presentations & site demos, pre- qualifications, providing engineering support, H&S trainings

Business Development Manager

HIGHGATE INTERIORS LLC
2014.07 - 2014.10
  • Company Overview: Fully supported by ASGC Holding
  • Has proven record in all kinds of fit-out works from luxury penthouses and hotel rooms to corporate offices and special spaces
  • Promoting the products and services in the market
  • Identifying new clients and fit out projects
  • Specifying the products with the Consulting offices, doing presentations, pre-qualifications, arranging the meetings with the designated departments etc
  • Fully supported by ASGC Holding
  • Has proven record in all kinds of fit-out works from luxury penthouses and hotel rooms to corporate offices and special spaces

Marketing Manager

DAWTEC FZCO
2011.12 - 2014.07
  • Company Overview: DAWTEC FZCO was established in 2007 as a logistics and purchase office for the mother company located in Saudi Arabia which is specialized in construction projects (manufacturing and execution)
  • Promoting the products in the market
  • Identifying new clients and projects
  • Specifying the products with the Consulting offices
  • Submitting technical specifications, making the materials BOQ, cost and sale price analyses, making the quotation and all the required documents for the client's needs
  • Handling all the PR works for the company (visas, company registration, submission and collection of documents with JAFZA)
  • DAWTEC FZCO was established in 2007 as a logistics and purchase office for the mother company located in Saudi Arabia which is specialized in construction projects (manufacturing and execution)

Sales Manager

NOVA INTL. GROUP
2003.11 - 2011.07
  • Company Overview: The company was initially established in Sharjah as an interior fit out company that was supplying furniture fittings for the kitchens and wardrobes producers
  • Identifying new clients and interior design projects
  • Specifying the range of products and services with the Consulting offices
  • Getting the orders for the required materials
  • Building up the BOQ, providing the quotation and P.I
  • For the requested materials and services, payments follow up and collection
  • Surveying the data commands given to the factory for the local woodwork production (kitchens and wardrobes)
  • Supervision of installation for the finished products delivered to the clients
  • Organizing periodic meetings with the clients in order to identify and solve the issues occurred during the execution
  • Always looking to expand the portfolio of clients, products and services
  • The company was initially established in Sharjah as an interior fit out company that was supplying furniture fittings for the kitchens and wardrobes producers

Commercial Manager

SC HARD DISCOUNT SRL
2002.11 - 2003.10
  • Company Overview: Chain of hypermarkets specialized in the Food and Beverages industry, with a total of 32 outlets
  • Negotiations with the suppliers
  • Organizing promotions for selected items
  • Proper supervision of the business within the network of outlets
  • Calculation of prices for the items merchandised within the outlets
  • Verification and approval of the payments to the suppliers
  • Regular inspections of the outlets and reporting to the higher level management
  • Chain of hypermarkets specialized in the Food and Beverages industry, with a total of 32 outlets

Assistant Commercial Manager

SC LUCA SRL
2002.02 - 2002.11
  • Company Overview: Chain of hypermarkets specialized in the Food and Beverages industry, with a total of 21 outlets
  • Stores network listing products
  • Calculation of prices for the items merchandised within the outlets
  • Negotiations with the suppliers
  • Identifying and searching for new products requested by the clients
  • Organizing promotions for selected items
  • Regular inspections of the outlets and reporting to the higher-level management
  • Chain of hypermarkets specialized in the Food and Beverages industry, with a total of 21 outlets

PC Operator / Accounts Dept.

SC LUCA SRL
2001.08 - 2002.02
  • Collecting the invoices from the suppliers and centralize them in the system by making their entries and their value date for payments

Education

MBA - Strategic Management and Leadership

University of Bolton
Dubai
09.2019

BTEC University Learning Programme - Qualifi Level 7 Diploma Strategic Management and Leadership

BTEC University Learning Program
Dubai
06.2017

BBA - Tourism and birotics

Unirea National College
Brasov, Romania
01.2001

High School Diploma -

Tractorul II Highschool
Brasov, Romania
01.1998

Skills

  • Category development
  • Supplier Relationship Management
  • Data Analysis
  • Microsoft Office products (Office, Power Point); Wiz count, Mat-X, PosResults, RecNet, Tally, SAP, CRM designed by SAP, STEP, IPL, Internet Explorer.
  • Relationship Building
  • Sales Team Supervision
  • Territory Management
  • Sales Presentation
  • KPI Tracking
  • Sales Training
  • Partnership Development
  • Supplier Contracts
  • Demand forecasting
  • Data review
  • Pricing Strategies
  • Performance Improvements
  • Marketing Coordination
  • Category Planning
  • Strategic Sourcing
  • Supply Chain Optimization

Languages

Romanian
English

Personal Information

Date of Birth: 11/15/80

Timeline

Category Manager PPE

Wurth Gulf FZE
2022.10 - Current

Job Site Specialist (JSS)

Techtronic Industries Company FZCO
2019.12 - 2022.10

Area Sales Manager

Gypsemna Co. LLC
2019.01 - 2019.11

Senior Hilti Center Business Development

HILTI EMIRATES LLC
2017.10 - 2018.12

Account Manager (Interior Finishing)

HILTI EMIRATES LLC
2014.11 - 2017.10

Business Development Manager

HIGHGATE INTERIORS LLC
2014.07 - 2014.10

Marketing Manager

DAWTEC FZCO
2011.12 - 2014.07

Sales Manager

NOVA INTL. GROUP
2003.11 - 2011.07

Commercial Manager

SC HARD DISCOUNT SRL
2002.11 - 2003.10

Assistant Commercial Manager

SC LUCA SRL
2002.02 - 2002.11

PC Operator / Accounts Dept.

SC LUCA SRL
2001.08 - 2002.02

MBA - Strategic Management and Leadership

University of Bolton

BTEC University Learning Programme - Qualifi Level 7 Diploma Strategic Management and Leadership

BTEC University Learning Program

BBA - Tourism and birotics

Unirea National College

High School Diploma -

Tractorul II Highschool
Daniela Sipos