Danielle Dsouza
Senior Communications Consultant
Dubai,Dubai
Summary
Danielle is a trusted communications consultant with over seven years of experience in corporate communications having worked with clients across multiple sectors including energy, real estate, business tourism, government, automotive, healthcare and FMCG.
In her current role at Edelman, Danielle manages the regional remit for NEOM, Tamkeen Abu Dhabi and Mitsubishi Power. In the past, she has also managed global and regional reputation mandates for clients such as Dubai’s Department of Tourism and Commerce Marketing (DTCM), Nissan, Cluttons, Majid Al Futtaim, Mondeléz International, Veolia and Pfizer.
Danielle has significant experience managing busy press offices; guiding clients through day to day issues; and is regularly in charge of producing content for executives as well as securing profiling opportunities for her clients.
Born and raised in the United Arab Emirates, Danielle has a Bachelor of Arts degree in Media and Communication from Manipal University, Dubai and has also chaired the organising committee for TEDx Manipal University Dubai, an independently organised TED event.
Overview
2
2
Languages
4
4
years of post-secondary education
8
8
years of professional experience
Work History
Account Manager
Edelman
Dubai, Dubai
09.2018 - Current
- Develop and initiate strategies and content to drive measurable value for businesses through internal employee engagement and earned, owned and paid media
- Identify and unlock revenue potential with existing clients through integrated communications offering and on-going strategic client counsel
- Functioning as day-to-day client lead on global mandates i.e. NEOM, Dubai Tourism, Nissan and Mitsubishi Power
- Management of short-mid-term communications projects and campaigns including market entry announcement of Warren Buffett‘s Berkshire Hathaway HomeServices and launch of ICD Brookfield
- Management of account teams to deliver strong and efficient results and ensuring delivery of high-quality work
- Mentoring junior team members and building PR skillset for career development
- Developing and editing high quality content for varied target audiences including press materials, issues and crisis management, executive messaging, proposals and plans
- Activate network of media relationships to amplify client announcements
- Implementing integrated communications functions for clients including planning, creative, digital etc.
- Leading business development including proposal submissions and client pitches
- Developing project budgets, managing resourcing and budget forecasting
Senior Account Executive
Edelman
Dubai, Dubai
08.2016 - 08.2018
- Developing and maintaining relationships with key business and lifestyle media across the region and in–market influencers
- Driving content creation across traditional and social platforms for clients
- Leading the planning and execution of Edelman Trust Barometer Launch for India and Middle East
- Supporting head trainers on media training and crisis management workshops, including drafting documents and manuals and prepping key stakeholders
- Executing crisis communications strategy with the support of senior leadership for clients
Junior Account Executive - Account Executive
Edelman
Dubai, Dubai
02.2013 - 04.2016
- Lead and managed multiple small and medium sized projects from concept to completion
- Coordinating and leading on regional press activity and rebrand campaign for Majid Al Futtaim
- Handling high profile media events such as International Defense Exhibition 2015, World Future Energy Summit 2016 and Global Agenda Summit – WEF 2015
- Managed media familiarisation trips and trade show engagement opportunities for clients
- Built and strengthened network of traditional and online media contacts
- Developed understanding of financial concepts such as budgeting, over servicing, managing vendors, invoicing and tracking
Education
High School Diploma -
04.2008 - 03.2010
Bachelor of Arts - Public Relations, Advertising, And Applied Communication
09.2010 - 12.2012
Skills
Strategy development
undefinedAccomplishments
- Doubled communications retainer for existing client in 2020 as a result of trusted counsel and measurable growth results
- Management of successful launch campaign of Warren Buffett’s Berkshire Hathaway HomeServices in Dubai in 2019 resulting in immediate spike in business inquiries
- Oversight and execution of DTCM’s first ‘Business in Dubai’ international communications campaign in 2018 resulting in increased awareness of Dubai as an ideal business destination in target markets
- Management of award winning nationwide communications campaign with Pfizer for ‘World Vaccination Day’ in India in 2017
- Management of Edelman Trust Barometer Launch in India and Middle East
- Day-to-day client support for Majid Al Futtaim that won ‘Best Corporate Reputation & Image’ by MEPRA in 2016
- Ran pro bono Middle East press office for Global Agenda Summit – World Economic Forum 2015
Timeline
Account Manager - Edelman
09.2018 - Current
Senior Account Executive - Edelman
08.2016 - 08.2018
Junior Account Executive - Account Executive - Edelman
02.2013 - 04.2016
Manipal University - Bachelor of Arts, Public Relations, Advertising, And Applied Communication
09.2010 - 12.2012
Our Own English High School - High School Diploma,
04.2008 - 03.2010
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