Darapu Tharakeswara Reddy
Summary
Experienced Data Product Owner with 5+ years of experience in delivering Digital Product Data Integrations, complex BI projects of Retail, Food, Customer Analytics, and Finance Data Stacks.
Overview
5
5
years of professional experience
2
2
Certification
Work History
Senior Business Intelligence Analyst | Data Product Owner & Integration lead
Alshaya Group
07.2023 - Current
- Managed end‑to‑end development of clienteling app using Agile sprint process in Jira, tracking project deadlines and adhering to
- Agile principles with bi‑weekly sprints
- Led end‑to‑end testing with external engineers across all environments, ensuring performance without impact on the app
- Approved design and testing documentation for thorough validation
- Led the Enterprise Architect & VMO team in reviewing available clienteling platforms in the market, constructing 80+ User stories and developing Business Requirement Use cases
- Led a comprehensive review of clienteling platforms, orchestrating demo sessions with vendors and managing stakeholder expecta‑ tions for product rollout across nine MENA markets
- Created a ranking matrix to select the top vendor, organized technical workshops for MVP integration, and facilitated face‑to‑face sessions to accelerate product development in seven weeks
- Designed and implemented a flexible app capable of switching between brand‑specific interfaces to accommodate unique customer journeys
- Implemented crucial features such as real‑time stock checks, multilingual support, appointment booking, and WhatsApp integration to enhance customer experience
- Managed a team of developers for seamless integration with various source platforms, ensuring data accuracy and accessibility
- Achieved 100% completion of customer profile, transaction, inventory, and price data integration within tight deadlines
- Successfully configured WhatsApp setup, appointment scheduling, and launched all settings and content requirements according to specifications
- Provided technical support during training sessions for over 1000 colleagues across nine markets and ensured proper configuration of 200+ iPhone devices as per Alshaya’s device management policy before rollout
- Led solution design and technical development for integrating various source systems
- Managed migration of brands item, Inventory, price & Arabic master data, from legacy system Arhcitecture
- Developed Oracle Middleware service for routing API requests and conducted end‑to‑end product integration testing
- Oversaw a team of four developers, 2 QA’s and 1 product ops/Rollout support specialist to ensure efficient integration with platforms like Google Cloud, Oracle Product Integrations migrating it from legacy to New Target Architecture.
Business Intelligence Analyst | Data Product Owner
Alshaya Group
02.2021 - 01.2023
- Led data migration efforts and oversaw the development of a Single Customer View table
- Utilized this table to establish Digital Receipt, MPOS, Assisted Ecom, and Store Manager App Dashboards, ensuring seamless integra‑ tion with source systems
- Managed Alshaya Enterprise BI Product Owner responsibilities for Retail, Customer Analytics, Logistics, and Overall Corporate Re‑ porting to CXO’s
- Delivered loyalty data reports and implemented Star schema model for improved data quality and analytics
- Developed Spark applications for data extraction, transformation, and aggregation
- Delivered Magento E‑commerce data integrations to BI AWS Data Lake and Reporting Aggregates
- Implemented critical changes to E‑commerce data and delivered Customer Order Journey reports, resolving major reporting source issues and automating invoice receipts
- Spearheaded Starbucks Hospitality projects, delivering Sales and Inventory reports for effective inventory forecasting
- AutomatedinvoicereceiptsandreportsacrossMENAretailbrands, ensuringcompliancewithgovernmenttaxreportingrequirements.
Senior Applications Systems Engineer
Alshaya Group
11.2018 - 01.2021
- Monitored supplier activities, ensuring timely product delivery and maintaining inventory control through effective inventory proce‑ dures
- Analyzed statistics for Service Configurations in various applications, understanding their impact on business P&L dynamics
- Collaborated with analysts to prioritize brand team requests, preparing monthly sprint plans
- Worked extensively on fashion and food retail planning products, creating key performance indicators and new measurement methodologies in collaboration with product and brand teams
- Translated data into actionable insights, automating reporting for weekly business metrics such as sales and stock optimization
- Took ownership of interpreting business‑critical data to address inventory stock issues, coordinating with business partners and merchandisers to streamline sales forecasts and analyze product trends
- Core functions: Point Of Sales Systems, Inventory Distribution Management, Allocation, Quality Assurance, Replenishment Inven‑ tory Control Processes, Supply Chain System management, Daily Sales Reporting, Warehouse Operations, Planning Decision Making.
Intern
Tata Steel
05.2017 - 07.2017
- Interpreting heat flux and analyzing quantitative factors affecting the heat flux in thin slab caster
- It involves optimizing parameters using simulation technique
- Optimization of parameters is proposed by considering different layers of molten steel inside the copper mold.
Education
Btech - Chemcal Engineering
Indian Institute of Technology
Intermediate - Maths , Physics , Chemistry
Sri Chaitanya College
Skills
- Programming
- Python, Java, Azure/AWS Data Lake, Data Visualization, DataBricks, Google Cloud, Azure SQL Database, Oracle DB , My
- SQL, PowerBI, Tableau
Certification
Certifications Azure Data Engineering, Coursera – (2023) | IBM AI Engineer , Coursera – (2022)
Timeline
Senior Business Intelligence Analyst | Data Product Owner & Integration lead
Alshaya Group
07.2023 - Current
Business Intelligence Analyst | Data Product Owner
Alshaya Group
02.2021 - 01.2023
Senior Applications Systems Engineer
Alshaya Group
11.2018 - 01.2021
Intern
Tata Steel
05.2017 - 07.2017
Btech - Chemcal Engineering
Indian Institute of Technology
Intermediate - Maths , Physics , Chemistry
Sri Chaitanya College