Daria Davydova
Dubai,UAE
Summary
Performance-driven and knowledgeable expert with 5+ years of experience optimizing Go-To-Market (GTM) processes, system management, and master data governance in sport industry. Skilled in cross-functional collaboration and RPA automation across Wholesale, DTC, and E-Commerce channels. Expert in SAP and other platforms, with a strong track record in budget management, showroom operations, and delivering impactful training. Recognized for driving operational improvements and aligning global stakeholders to support business growth.
Overview
4
4
years of professional experience
3
3
years of post-secondary education
Work History
Sn.Specialist Systems&Tools
adidas Emerging Markets
Dubai, UAE
01.2023 - Current
- Led internal system management as Key User for SAP, RMA, NAC, and NOVA platforms; supported SAP project rollouts, system UAT testing, and acted as the single point of contact between Emerging Markets (EM) and Global teams for operational data and process improvements.
- Executed RPA automation projects, connecting master data from global to local cluster line lists to streamline data handling and improve accuracy.
- Coordinated new system integrations and rollouts, managing end-to-end testing processes (KUT, UAT, EUT) across multiple countries to ensure operational readiness.
- Maintained and audited master data integrity across critical internal systems through continuous internal validation and governance processes.
- Drove automation initiatives by linking Market master data to local files, enhancing operational efficiency and reducing manual workload.
- Managed sample operations including ordering, tracking, and budget control; coordinated fashion show sample collections, model outfit boards, and fittings for key events.
- Supported showroom transformation projects, including RFID hardware and software upgrades; oversaw showroom scheduling, range selection events, and venue setup activities.
- Optimized cross-functional stakeholder processes by aligning workflows, introducing new ways of working, and standardizing templates to improve operations.
- Facilitated training sessions to enhance systems knowledge, build process expertise, and drive continuous improvement across the marketing teams.
Marketing Operations Specialist
adidas LTD Moscow
Moscow
09.2021 - 12.2022
- Drove operational excellence by leading the end-to-end (E2E) Go-To-Market (GTM) process planning and execution to support business growth objectives.
- Optimized and simplified key operational processes, implementing best practices to enhance efficiency across marketing operations.
- Fostered cross-functional collaboration by delivering win-win operational solutions for Wholesale (WHS), Direct-to-Consumer (DTC), and Promotional channels.
- Led WHS Sell-in preparation and execution, coordinating product presentations, sample readiness, and order-taking processes to maximize seasonal sell-in performance.
- Managed functional MWB (Marketing Working Budget) planning and controlled budget execution, ensuring alignment with financial targets and business strategies.
- Acted as the primary counterpart for Global Marketing Operations (MOPs), supporting key projects such as HIP (Harmonized Integrated Process), GTM Seasonal Operations (SO), and GTM Functional Collaboration (FC).
- Developed and delivered local GTM presentations, merchandising templates, and operational tools to drive consistency and excellence across the marketing organization.
- Oversaw sample and showroom management activities, including coordination of sample budgets in collaboration with CTC (Concept-to-Consumer) and Finance teams.
- Led the planning and execution of Sample Sale events, ensuring successful logistics coordination, stock management, and sales reporting.
Education
Bachelor’s Degree in Management - Business
Plekhanov Russian University of Economics
Moscow 09.2015 - 02.2019
Skills
- Process Optimization
- Project Management
- Seasonal Planning
- Change Management
- Critical Thinking
- Team Player
- Problem Solving
- Strong Collaboration & Interpersonal skills
Languages
English
Advanced
Russian
Native
Affiliations
- Mountain Enthusiast: Passionate about exploring mountain landscapes through hiking, trekking, and outdoor activities. I find peace and inspiration in nature's most majestic terrains and enjoy challenging myself with new mountain adventures.
Timeline
Sn.Specialist Systems&Tools
adidas Emerging Markets
01.2023 - Current
Marketing Operations Specialist
adidas LTD Moscow
09.2021 - 12.2022
Bachelor’s Degree in Management - Business
Plekhanov Russian University of Economics
09.2015 - 02.2019
Similar Profiles
Rojilliane SimbulanRojilliane Simbulan
Marketing Activation Specialist at Adidas Emerging MarketsMarketing Activation Specialist at Adidas Emerging Markets
LYAN ZA HTUNLYAN ZA HTUN
Sale Associate at ADIDAS EMERGING MARKETS LLCSale Associate at ADIDAS EMERGING MARKETS LLC
ROSE NZIOKA KIMEUROSE NZIOKA KIMEU
Sales Advisor & In-Store Trainer at Adidas Emerging MarketsSales Advisor & In-Store Trainer at Adidas Emerging Markets
Junju IsaacJunju Isaac
Customer service representative at Khazna Data CenterCustomer service representative at Khazna Data Center
Lal Ahmmed ShaikLal Ahmmed Shaik
IT Administrator at QSA AERONAUTICAL ENGINEERING SERVICESIT Administrator at QSA AERONAUTICAL ENGINEERING SERVICES