David Bagtas
Dubai,DU
Summary
Experienced Data Scientist in the context of identifying customer loyalty indicators, predicting probability of event occurrence and recognizing product affinity. Conducted training to teams on using analytics tools to empower workforces with data-driven decision making. Committed to reporting accuracy by conducting hands-on data exploration and validation from various databases.
Overview
15
15
years of professional experience
3
3
years of post-secondary education
Work history
Manager - Customer Insights & Analytics
Emirates National Oil Company
Dubai, UAE
01.2025 - Current
- Delivered customer segmentation analyses to ZOOM (convenience store) and AUTOPRO (car services) with campaign proposal/suggestions for activation, reactivation and retention.
- Supported loyalty operations by providing analyses/investigations relating to Points GL posting (SAP) for Finance, Expired points correction, Transaction testing in POS, and partial campaign set-up.
- Led meetings with COMARCH BI Team to create, review and verify the dashboards/reports that are sent to business stakeholders.
- Partially calculated CPP (Cost Per Point) to determine appropriate pricing to guarantee sufficient commission from external partnerships.
- Provided metrics for co-branded credit card.
Loyalty Analytics Specialist
ADNOC Distribution
Abu Dhabi, UAE
08.2023 - 12.2024
- Delivered customer segmentation and profiling presentations, post-campaign analyses, market basket analysis, deep-dive analyses of ADNOC's downstream lines of business.
- Prepared requirements and design for dashboard creation (Oracle BI) which are used for campaign performance tracking, customer trends and behavioral analysis and program features evaluation.
- Created requirements for tracking performance of voucher usage and points exchange between ADNOC and ADNOC's external company partners.
- Performed data query from Oracle data warehouse to support adhoc requests, such as, mobile app transactions analysis and electric vehicle customer behavior analysis.
Assistant Manager for Business Analytics
Emirates NBD Bank
Dubai, UAE
02.2022 - 07.2023
- As member of Corporate & Institutional Banking - Business Analytics team, I conducted sanity checks and UAT on Qlikview and Power BI dashboards.
- Created Power BI dashboard using DAX (Data Analysis Expressions) techniques on UAE economic indicators trends (such as currency pairs, real-estate prices, hospitality occupancy, etc.) to be used ENBD research team for their analyses and publications.
- Responsible for access management of stakeholders by coordinating with IT and security teams and maintaining user access files.
- Supported relationship managers and credit teams with various ADHOC requests, particularly on certain CBUAE reporting requirement.
Data Scientist
Al Futtaim Retail
Dubai, UAE
07.2019 - 12.2021
- As member of BLUE Rewards Program team, I supported retail brands (ACE Hardware, IKEA, Marks & Spencer, etc.) with campaign target selection based on customer segments and personas.
- Analyzed campaign performance and incremental revenue through comparison of target group and control group behavior.
- Prepared and presented campaign strategies to marketing teams.
- Created Tableau dashboard for Mobile App activity trends.
Assistant Manager for Customer Analytics
Al Tayer Retail
Dubai, UAE
07.2016 - 06.2019
- Started as CRM Analyst deployed to Al Tayer from Akshay Technologies Company, I engaged in campaign target selection and post-campaign performance analysis.
- After one year, I became full-time Al Tayer employee and part of Amber Loyalty program team and delivered Recency Frequency Monetary segmentation analysis.
- Prepared and presented product association analyses to marketing teams of Bloomingdales, Harvey Nichols, Coach, etc.
- Prepared deep-dive analysis of Amber's Prime members.
Senior SAS Programmer
Brady Philippines
Mandaluyong, Philippines
04.2014 - 06.2016
- Supported sales orders and quotes reporting in Europe market, in particular, analyzed free gifts effect to B2B clients in Germany.
- Maintained and developed automated reports using SAS Macros.
Team Leader of SAS Programmers
Indra Philippines
Pasig, Philippines
11.2012 - 04.2014
- Led a team of five SAS Developers/Analysts, who generated monthly reports and performance analysis for telecommunications company client. My responsibilities include reviewing team’s codes and advising optimal coding techniques and appropriate statistical methods.
- Coordinated with client stakeholders on ADHOC requests and reporting requirement changes.
- Evaluated my team's annual performance and participated in Team Leaders huddle to justify my team members ratings.
Analytical Consultant
SAS Philippines
Makati, Philippines
01.2010 - 11.2012
- I was the statistical/data analyst in credit scorecard project which entailed calculation of probability of default of retail housing loan accounts using logistic regression, interactive binning of variables and scorecard formula.
- Created market basket analysis of medicines and RFM segmentation of customers for distribution team of pharmaceutical manufacturer client.
- Led demand-driven forecasting project (raw material and menu level) of KFC Philippines.
- Conducted SAS Trainings (SAS Enterprise Guide and SAS Enterprise Miner) to graduate students, professors, and bank employees, in Philippines and Singapore.
- Successfully delivered on tasks within tight deadlines.
Education
Bachelor of Science - Statistics
University of the Philippines
Diliman, Quezon City, Philippines 06.2006 - 11.2009
Skills
- SAS Base, Enterprise Guide, Enterprise Miner, Macro, Data Integration Studio
- Oracle / Microsoft SQL
- Power BI
- Tableau
- Data Management
- Customer Segmentation and Profiling
- Market Basket Analysis
- Incremental Revenue Methodology
Timeline
Manager - Customer Insights & Analytics
Emirates National Oil Company
01.2025 - Current
Loyalty Analytics Specialist
ADNOC Distribution
08.2023 - 12.2024
Assistant Manager for Business Analytics
Emirates NBD Bank
02.2022 - 07.2023
Data Scientist
Al Futtaim Retail
07.2019 - 12.2021
Assistant Manager for Customer Analytics
Al Tayer Retail
07.2016 - 06.2019
Senior SAS Programmer
Brady Philippines
04.2014 - 06.2016
Team Leader of SAS Programmers
Indra Philippines
11.2012 - 04.2014
Analytical Consultant
SAS Philippines
01.2010 - 11.2012
Bachelor of Science - Statistics
University of the Philippines
06.2006 - 11.2009
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