Yasmine Bezdi
Seo Specialist
Dubai,Dubai
Summary
Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.
Overview
3
3
years of professional experience
3
3
years of post-secondary education
5
5
Certifications
2
2
Languages
Work History
Seo Associate
Local Web
Brussels
01.2021 - 03.2022
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Analyzed SEO outreach goals and presented findings to marketing director.
- Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Executed tests, collected and analyzed resulting data, and identified trends and insights to achieve maximum ROI in paid search campaigns.
- Helped clients develop website portals and social media pages to promote businesses.
- Produced and submitted weekly reports outlining progress against KPI objectives.
- Built, implemented and updated effective SEO strategies.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
Digital Marketing Associate
Molengeek
Brussels
01.2020 - 12.2021
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.
- Boosted brand awareness by establishing strong web and social media presence.
- Developed backend-tracking URLs to measure campaign results and determine ROI.
- Created content strategies for digital media.
- Built, implemented and updated effective SEO strategies.
- Created customized marketing materials to increase product awareness.
Education
Bachelor - communication
ULB
Brussels 01.2014 - 01.2016
Google Analytics -
Google
01.2021 - 02.2021
Digital Marketing Certification - Digital Marketing
Molengeek
Brussels 01.2019 - 01.2020
Google Tag Manager - undefined
Certification Wordpress - undefined
certification Google Search Console - undefined
Skills
Keyword optimization
Additional Information
- EXPERIENCE Comfortable in french and english, I have been able to acquire skills from all of my past experiences. In addition to my cursus in communication in the university of Brussels, in 2020 I entered Molengeek a worldwide known digital marketing school to gain the knowledge and the skills to follow my passion. Passionate about search engines, I decided to specialize in seo in a local seo agency, where I helped build websites and optimize them to reach the number one spot ranking on Google.
- Portefolio :
- https://www.drballieux.com/
- https://solucalc.com/
- https://www.myflexipark.be/
- ....
Accomplishments
- Supervised team of 5 staff members.
- Collaborated with team of 12 in the development of Molengeek.
Certification
Google Analytics
Timeline
Seo Associate
Local Web
01.2021 - 03.2022
Google Analytics -
Google
01.2021 - 02.2021
Digital Marketing Associate
Molengeek
01.2020 - 12.2021
Digital Marketing Certification - Digital Marketing
Molengeek
01.2019 - 01.2020
Bachelor - communication
ULB
01.2014 - 01.2016