Years of professional experience
Debtirtha Banerjee
Business Leader
Dubai,DU
Summary
I am an accomplished global business leader with 16+ years of experience across domains viz. Education, Healthcare, EduTech, Publishing, Automotive & Automobiles, FMCG, Life Insurance and Telecom. I held key functional roles in Product Marketing, B2C Sales, B2B Solutions, and over all P&L Management. I have managed product, services and platforms for E-Commerce, Technology, Customer Experience, Loyalty Management and Partnership lines. I have successfully defined growth strategies, built high performance teams and led Business & Digital Transformation, especially for expanding current business with new SBU's and setting up presence in new geographies. I have managed businesses and partners in India, MENA and SEA Regions.
Overview
17
17
12
12
Years Experience in Education Domain
Work History
Co-Founder & Chief Operating Officer
MedComm Education & Healthcare Consultancy
Dubai
08.2021 - Current
- Led the core founding team that devised a path-breaking model make medical education scalable and affordable
- Designed a blended learning eco-system with self learning, VILT, early Clinical Exposure through tele-medicine and OT Live Platforms, along with multiple AI Based 3D simulators
- Setup Medical College License in Vanuatu, with MoUs for expansion in India, Bangladesh and Indonesia
- Setup critical functions like Product, Marketing, Content and Platforms, Acquisition, Channel Network, HR, Finance & Legal
Vice President & Business Head - MENA
Imarticus Learning
Dubai
01.2021 - 10.2021
- Setup the first Global Expansion initiative for Imarticus Learning, a leading EdTech company from India
- Set up the business for MENA region from ground up
- Led end to end business activities like product development, sales strategy, hiring, marketing and branding initiatives
- Set up inside sales team for B2C business, optimizing the process with the right technical interventions and target oriented supervision
Business Head - MENA
Manipal Executive Education
Dubai
01.2018 - 01.2021
- Setup Professional Certification business in the region & led the B2C team to achieve USD 5 million revenue in year 1
- Business Expansion to other GCC countries and corporate solutions through Training and SaaS Platforms in EdTech
- Set up and managed lead generation, inside sales, program delivery and regulatory processes independently for this unit
- Created funnel for B2B and B2G business, approaching corporate with customized learning solutions, role based trainings, learning and assessment platforms for continued education
Head of Product, Marketing and Channel Sales
Manipal Global Education
Bangalore
03.2015 - 12.2017
- Started the SBU of Professional Learning Certifications
- Formed and led a team of talented product managers for data science, technology, management categories to achieve USD 3 million, first year
- Launched e-com website with over 150 Online and Blended programs, partnering with Google, Microsoft, EY, Cisco, PMI and several other global learning partners
- The business took over its closest competitor Jigsaw Academy
- Scaled digital Leads to 20k leads/month at optimal CPL
- Scaled up B2B Solutions business by building pre-sales team and providing trainings and platforms as SaaS for EdTech
Category Manager and Channel Sales
Manipal Global education - Sikkim Manipal University
Bangalore
03.2012 - 03.2015
- Managed Technology Category UG and PG Programs
- Drove 60k+ Annual Student Acquisition through Digital Lead Gen and Inside Sales & network of 600 Channel Partners, pan-India
- Launched Category of Online Distance Learning Programs with management & technology programs for working professionals, adding 40k+ enrolments every year
- Managed B2C Lead Generation, resulting in 1.5 Million leads annually, with a conversion of 7% through in-house team of program counselors and channel partners
General Manager
Start-Up Education Companies
Bangalore
07.2009 - 01.2012
- Launched physical campuses as well as Distributed Learning Model for leading Distance Learning Universities in India
- Worked with Annamalai University and Karnataka State Open University to launch new programs through Distance Learning
- Created a Channel Partner Network for student acquisition and program delivery across the country
Product Manager
Reader's Digest
Mumbai
11.2007 - 06.2009
- Part of Product Team of Reader's Digest Books and Home Entertainment in India
- Launched global books and music products for Indian market
- Worked closely with teams in South East Asia and Australia to participate in co-production initiatives, bringing down production cost and introducing new products to the market
- Imported Music albums from RD Global Music Label as well as created new albums in collaboration with Sony Music, HMV Saregama and Universal Music
- Managed Data Base Marketing, Customer Segmentation, Direct Mailers, Premiums and Rewards, and over-all P&L for the product lines
Senior Account Executive
Wunderman India
Mumbai
02.2006 - 10.2007
- Managed ATL and BTL Marketing for Tata Motors - Commercial Vehicles. Launched Tata Ace, Tata Ace Magic, Tata Xenon and various models of Tata Motors Trucks and Busses
- Client servicing and creative management work for ICICI Prudential Life, Airtel and Castrol India
- Designed and managed dealer / distributor loyalty program Star Bandhan for Castrol India, changing basic construct from volume driven rewards to value driven rewards, leading to increase in participation in the program by 40%, and indirectly increasing sales of top shelf products by 10%
- Designed and launched a comprehensive, Pan-India CRM solution for Castrol India, with detailed escalation matrix and technical support
- Part of the team that re-hauled and re-designed Jet Airways loyalty program Jet Privilege
Education
MBA - Management
ICFAI Business School
Mumbai 06.2004 - 02.2006
Bachelor of Computer Applications - Computer Applications
Guru Gobind Singh IP University
09.2001 - 05.2004
Skills
P&L Ownership
New Business Set-Up
Branding and Go-To-Market
Lead Generation (ATL/BTL/Digital)
B2C / Inside Sales
B2B Solutions - EdTech SaaS
Technology Integration
Product Development
Strategic Alliances & Partnerships
Talent Development
Innovation / Change Management
Student Acquisition, Life-Cycle
Content Development
Learning Systems, Assessments
Timeline
Co-Founder & Chief Operating Officer
MedComm Education & Healthcare Consultancy
08.2021 - Current
Vice President & Business Head - MENA
Imarticus Learning
01.2021 - 10.2021
Business Head - MENA
Manipal Executive Education
01.2018 - 01.2021
Head of Product, Marketing and Channel Sales
Manipal Global Education
03.2015 - 12.2017
Category Manager and Channel Sales
Manipal Global education - Sikkim Manipal University
03.2012 - 03.2015
General Manager
Start-Up Education Companies
07.2009 - 01.2012
Product Manager
Reader's Digest
11.2007 - 06.2009
Senior Account Executive
Wunderman India
02.2006 - 10.2007
MBA - Management
ICFAI Business School
06.2004 - 02.2006
Bachelor of Computer Applications - Computer Applications
Guru Gobind Singh IP University
09.2001 - 05.2004