Declan Doheny

NEOM THE LINE is the world's most ambitious engineering project, located in the Tabuk province of Saudi Arabia. It aims to create a fully sustainable, smart city with a unique linear design that redefines the concept of urban living.

• Senior management position reporting directly to the Stakeholder Director
• Manage and deliver all communications and engagement aspects of a high-profile linear infrastructure project, collaborating with the wider NEOM ecosystem
• Proactively engage with community groups, businesses, and other stakeholders on a day- to-day basis to support the Stakeholder and Engagement team
• Develop high-quality editorial copy, press releases, reports, publications, and engagement materials to ensure effective communication with stakeholders
• Create bespoke communications strategies and action plans to support stakeholder engagement and public consultations
• Foster strong client and stakeholder relationships through excellent client management experience
• Plan and execute events, including some evening/weekend working as required
• Liaise with various organizations and functions to ensure effective stakeholder management
• Prepare and deliver presentations to large groups to communicate project updates and key messages
• Implement a Stakeholder Engagement Management (SEM) System to manage stakeholder interactions and ensure their needs and concerns are effectively addressed
• Developed and implemented a comprehensive stakeholder engagement strategy, resulting in increased transparency and trust between the project team and local communities
• Successfully negotiated with government agencies and community leaders to resolve issues and concerns related to project impacts on local communities.
• Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
• Monitored effectiveness of various campaigns and communication strategies.
• Worked with marketing teams to design campaigns and communications.
• Developed and implemented social media strategy to increase engagement and reach new audiences.

The Abu Dhabi Media Office (ADMO) is responsible for communicating the vision and news of the Abu Dhabi Government and its leadership locally, regionally and internationally.

• Senior management position reporting directly to the Director General, Her Excellency Maryam Eid Almheiri, with key responsibilities for developing a comprehensive integrated marketing strategy in period of transition for ADMO.
• Orchestrate the creation, planning and execution of brand and performance marketing campaigns across a broad range of media channels to meet national and international objectives and targets.
• Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences.
• Lead a bilingual team of social and digital specialists to deliver workstreams across key government departments.
• Designed and executed international brand positioning projects for several key govt entities and their initiatives.
• Deployed necessary technology and processes to digitally transform & capture the needs of the organization.
• Manage global media agency relationships and align the overall communication strategy with key stakeholders across multiple government entities.
• Developing and managing a global PR and ePR program (Media, Social influencers. Bloggers)
• Optimizing and monitoring the website using digital marketing tools.
• Developed new strategies to enhance crisis management across all government departments, aligning with international best practices.

ADNOC Distribution (the Middle East's largest fuel and convenience retailer) is a division of ADNOC GROUP, the world's second most profitable organization In December 2017 ADNOC Distribution was publicly listed, the first and only division to do so, instigating a radical transformation of the business from a 47 year old government department to a transparent commercial organization

• Established and served in a newly created role, responsible for planning, developing, implementing, and managing the overall digital marketing and communication strategy for the Middle East's largest fuel and convenience retailer during a critical period in its history
• Restructured the department by recruiting and expanding the team from 2 to 14 marketing and communication professionals
• Developed and executed marketing strategies and omni-channel plans to raise awareness for key campaigns during significant business moments, driving customer acquisition and engagement while ensuring consistent tone and aesthetic across all consumer touchpoints within the UAE and externally
• Led integrated planning to support key business innovations, including investor relations and loyalty programs, across owned and paid channels, collaborating with cross-functional teams to execute launch plans and evaluate post-launch performance
• Oversaw the creation of live reporting systems, providing C-Suite executives with transparent access to monitor all digital marketing activities and online presence
• Implemented brand awareness monitoring across multiple regions, focusing on key customer segments and target audiences.
• Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables.

• Led and owned the digital transformation strategy for ADNOC Distribution, which entailed a comprehensive upgrade to its digital marketing and communications capabilities, and involved work in the following key areas:
• Directing all digital marketing channels and budgets
• Analyzed market data to inform strategic decisions.
• Devising and implementing a social media strategy (Facebook, Twitter, Instagram, Snapchat)
• Building and optimizing digital marketing programs across bottom-funnel channels (SEM, affiliate, paid social, email) and directing third party agencies
• Supporting senior management with reports on key business metrics and marketing initiatives
• Building real-time reports with bespoke commentary for the Board of Directors
• Establishing the first brand reputation monitoring
• Developing and managing a global PR and ePR program (Media, Social influencers, Bloggers)
• Optimizing and monitoring the website using digital marketing tools
• Managing digital development and responsible for developing new and creative tools for the business
• Rolling out of brand specific CRM strategy leveraging the group loyalty program
• Building an attribution model to understand the effectiveness of each marketing channel
• Deployment of global media plans driving customer engagement and time spent with brand
• Managing cross-agency teams to effectively deliver against creative, media and PR objectives
• Build attribution model to understand the effectiveness of each marketing channel
• Deployment of global media plans driving customer engagement and time spent with brand
• Managing cross-agency teams to effectively deliver against creative, media and PR objectives.

Taking place on the 50th anniversary year of the Special Olympics movement, Special Olympics World Games Abu Dhabi 2019 was the largest sports and humanitarian event in the world in 2019, and the biggest event to ever take place in the UAE. The World Games will welcomed 7,500 athletes from more than 190 nations across the globe to compete in 24 Olympic-style sports across 9 venues in Abu Dhabi and Dubai from 14-21 March

• I was tasked with building and developing an internal brand and design team capability to support and deliver all the creative for the largest sporting and humanities event in history - The Special Olympics World Games, which included:
• Conceptualizing and developing a global brand campaign (#MeetTheDetermined) to promote the world games, as well as the distribution of the campaign across multiple markets
• Accelerated team efficiency by improving processes and workflows within teams, design team as whole and cross-functional teams.
• Production of all advertising assets for TV, radio, print, OOH, digital, and experiential
• Hiring, managing and mentoring a team of 18 creatives across multiple disciplines, including Graphic Design, UX design, UI design, Video Production, animation, event design and photography
• Working closely with large brand partnerships and sponsorship to amplify the event and drive awareness
• Coordinating between Special Olympics Global and the local organizing committee on all relevant sign-offs
• Supporting creation of the integrated marketing strategy
• Provided cost-effective technical solutions.
• Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
• Effective communication and management of senior stakeholders' expectations throughout the lifecycle of the project, delivering clear and concise insights on a regular basis
• Collaborating internally to distribute the marketing plan process across all touch points, working with experts within the marketing organization to develop integrated, end-to-end marketing plans. This included - development of assets, ensuring alignment of proposed tactics and creative direction with key goals and objectives, regular reviews and refinement, and implementation and optimization.

• Managed and developed a variety of digital marketing campaigns, from conceptualization to implementation
• Managed content distribution to online channels and social media platforms.
• Utilized analytics and site metrics to determine areas of improvement.
• Developed paid media plans including programmatic (always on) and high impact placements
• Budget responsibility >US$6m per year
• Managed agency relationships for paid media, campaign creative and analytics
• Developed a multi-channel content strategy to move consumers through the purchase funnel from awareness to aid research and conversion and then drive loyalty
• Managed major campaigns, including product launches (A380, Boeing 787), new cabin crew uniform announcement and route launches
• Used organic content, paid media, events and influencer strategies
• Worked with global partners including Virgin Australia, Jet Airways and Manchester City FC to achieve joint social media objectives
• Founding member of the social media department
• Responsible for recruiting and developing the global team, as well as implementing and establishing tactics and strategies to deliver key insights to the business and convert target audiences via all viable platforms.

• Overseeing a small team of creatives, focused on the global brand development, improving design standards and steering the brand direction, modernizing the visual look and feel, and creating comprehensive brand guidelines.

• Worked predominantly in print, delivering high quality design solutions in areas such as identity design, wayfinding, vehicle graphics and promotional material.

• Worked on both print and multimedia platforms focusing on identity design, campaign concept visualization, direct marketing, eShots and the web
• Worked on both print and multimedia platform, focusing on identity design, promo design, short animated uppers and set design.