Sprinklr
Deema Khuffash
Social Media Manager
Dubai
Summary
Bilingual Digital Marketing expert with 10+ years of experience in developing and executing dynamic campaigns in both
agency and in-house settings. Proven track record in increasing brand awareness, boosting engagement, and driving
conversions. Recognized for bringing creative, innovative ideas that reshape campaigns and organizational thinking.
Passionate about contributing to social enterprises, impact-focused organizations, and fostering positive work cultures.
Overview
20
20
years of professional experience
4
4
Certifications
2
2
Languages
Work History
Social Media Manager
Dubai Department of Economy and Tourism
05.2015 - Current
- Managed multiple social media platforms, ensuring a consistent brand voice and message per project.
- Leading a team of 3 social media associates.
- Directing and streamlining content for multiple departments and subsidiaries, generating 20+ million engagements monthly.
- Overseeing annual budgets exceeding AED150 million with strong KPI performance.
- Managing 2 external agencies, ensuring effective content management.
- Spearheading diverse projects across sectors including real estate, healthcare, retail, hospitality, startups, accelerators, events, sustainability initiatives, and MICE.
- Successfully built a loyal following by consistently sharing valuable content that resonates with the target audience.
- Monitoring social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Advising on major citywide campaigns, guiding CEOs and high-profile government and federal entity communications.
- Collaborating effectively with cross-functional internal and external departments to ensure seamless project execution and alignment with organizational goals.
- Contributed to the success of social-led events exceeding targets by up to 700%.
- Executed celebrity-led campaigns reaching 250M+ users, and collaborated with 200+ KOLs, content creators, and influencers.
Digital Marketing Executive
Acumen International Trading LLC
02.2015 - 05.2015
- Managed 6 beauty, fashion and retail brands, driving a 45% increase in conversions.
- Developed timely and relevant communications and provided excellent customer service.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 150%.
- Collaborated with 50+ influencers to boost brand appeal.
- Increased website traffic by implementing search engine optimization strategies and keyword research.
- Increased customer retention rates with personalized email marketing campaigns tailored to individual preferences and behaviors.
Social Media Marketing Specialist
Magnet Media
10.2013 - 01.2015
- Managed 8 social media accounts, spanning luxury fashion, gastronomy, tourism and hospitality, ensuring consistent branding and messaging across all platforms.
- Increased online engagement through the creation of compelling content tailored to target audiences.
- Generated high-quality leads through targeted social media advertising efforts aimed at specific buyer personas.
Social Media Executive
Generation C
01.2013 - 10.2013
- Managed client profiles on various platforms, ensuring consistent messaging and visual branding.
- Analyzed social media trends to optimize posting schedules and maximize audience engagement.
- Crafted compelling copy for social posts that resonated with target audiences, generating shares and comments.
Financial Analyst
Dubai Bank
07.2010 - 01.2013
- Conducted detailed financial analysis to identify and evaluate changes in operations, trends and potential areas of improvement.
- Streamlined financial reporting for better decision-making with clear, concise analysis and presentation.
- Conducted operational cost audits and found ways to cut costs by outsourcing IT operations.
- Partnered with the accounting staff to complete the year- and month-end close.
Logistics Customer Care Specialist
Kuehne + Nagel
07.2005 - 12.2005
- Enhanced customer satisfaction by promptly addressing concerns and providing accurate information.
- Maintained detailed records of customer interactions, ensuring proper follow-up and resolution of issues.
Education
Bachelor's Degree - Business Administration, Marketing And Finance
American University of Sharjah
Sharjah, UAE 04.2001 -
Skills
Social media strategy
Team leadership
Project management
Cross-functional collaboration
Social media management
Campaign management
Public relations and communications
Content creation
Budget management
Influencer collaboration
Market research
Data analysis and reporting
Software
Socialbakers
Hootsuite
Tagger
Asana
Bynder
Certification
Udacity's Nanodegree Digital Marketing
Timeline
Social Media Manager
Dubai Department of Economy and Tourism
05.2015 - Current
Digital Marketing Executive
Acumen International Trading LLC
02.2015 - 05.2015
Social Media Marketing Specialist
Magnet Media
10.2013 - 01.2015
Social Media Executive
Generation C
01.2013 - 10.2013
Financial Analyst
Dubai Bank
07.2010 - 01.2013
Logistics Customer Care Specialist
Kuehne + Nagel
07.2005 - 12.2005
Bachelor's Degree - Business Administration, Marketing And Finance
American University of Sharjah
04.2001 -
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