MOHAMMED ARSHAD
Dubai
Summary
Digital Marketing Specialist with 4+ years of experience in driving brand growth through SEO/SEM, social media management, and data-driven campaigns. Proven expertise in boosting organic traffic by 30%, generating 5000+ leads, and optimizing ROI for diverse industries including aviation, healthcare, and technology. Adept at cross-functional collaboration and leveraging tools like Google Analytics, Meta Business Suite, and Adobe Creative Cloud.
Overview
8
8
years of professional experience
Work History
Digital Marketing Specialist
Smart Travel Group , Air Kerala & Zettfly Aviation
10.2023 - Current
- Strategized and executed 200+ Meta campaigns for flight bookings, holiday packages, and brand awareness etc.
- Generated 5000+ qualified leads through Meta campaigns.
- Grew LinkedIn followers by 1.2K+ in 6 months with aviation-focused content.
- Boosted organic traffic by 20% and site speed by 30% via keyword optimization.
Digital Marketing Executive
Lonestar Technical Services
04.2022 - 09.2023
- Executed email marketing campaigns with a 22% open rate (industry avg: 18%).
- Created 50+ technical service blogs, boosting organic search rankings for 15+ keywords.
Business Development Manager & Digital Marketing
Medispot Marketing
06.2021 - 06.2022
- Secured ₹1M+ in new client contracts through targeted outreach and CRM pipeline management.
- Launched 3 digital campaigns, increasing website conversions by 20%.
Business Development Officer
Scandium Technologies Pvt Ltd
06.2017 - 04.2018
- Collected and analyzed market data to identify 50+ potential clients, coordinated outreach efforts, and facilitated connections between clients and internal teams to support business objectives.
Sales Promoter
OPPO Mobiles India
01.2017 - 06.2017
- Secured 200+premium phone sale through the walk in and telecalling.
Education
Diploma - Biomedical Engineering
KMCT Polytechnic
01.2023
Diploma - Digital Marketing
DigiMark Academy
01.2023
Skills
- SEO/SEM: Google Ads, Ahrefs, Moz, and Keyword Research
- Social Media Management: Meta Business Suite, Meta Ads Manager, LinkedIn Analytics
- Content Creation: Adobe Photoshop, Canva, Capcut, Adobe Illustrator
- Web Development:WordPress, Wix
- Data Analysis: Google Analytics, Excel, HubSpot
Languages
- English
- Malayalam
- Tamil
Languages
Malayalam
First Language
English
Upper Intermediate (B2)
B2
Tamil
Elementary (A2)
A2
References
References available upon request.
Timeline
Digital Marketing Specialist
Smart Travel Group , Air Kerala & Zettfly Aviation
10.2023 - Current
Digital Marketing Executive
Lonestar Technical Services
04.2022 - 09.2023
Business Development Manager & Digital Marketing
Medispot Marketing
06.2021 - 06.2022
Business Development Officer
Scandium Technologies Pvt Ltd
06.2017 - 04.2018
Sales Promoter
OPPO Mobiles India
01.2017 - 06.2017
Diploma - Biomedical Engineering
KMCT Polytechnic
Diploma - Digital Marketing
DigiMark Academy
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