Deepak Nair
Summary
Data Scientist familiar with gathering, cleaning and organizing data for use by technical and non-technical personnel. Advanced understanding of statistical, algebraic and other analytical techniques. Highly organized, motivated and diligent with significant background in Data Analytics, Data Mining and Data visualization.
Overview
14
14
years of professional experience
Work History
Data Scientist/Data Analyst/Database Manager
Data Direct Group of Companies
05.2021 - Current
- Responsible for Data Warehousing, Data Mining, Data Visualization and Data Migration
- Directly interacting with clients to Understand & coordinate their needs / enhancements regarding software-related issues and providing solutions in adherence to delivery schedules
- Creating Dashboard using Excel, Qlik Sense, Power BI & Tableau
- Bulk SMS /Email Management
- Excel Automations using Macro (VBA)
- Maintaining data quality and standardization of data
- Development of control processes for data related operations.
- Collaborated with internal stakeholders, identifying and gathering analytical requirements for customer, product and projects needs.
- Applied statistical and algebraic techniques to interpret key points from gathered data.
- Established frameworks for running daily reports.
Marketing & Operations Manager
VIS Exhibitions & Conferences/Media Fusion LLC
05.2015 - 04.2021
- Holds full responsibility in event operations right from Built-up date during the event
- Liaising with the exhibitors, speakers and delegates with necessary documentations
- Making sure all the required documents are provided by the exhibitors, speakers, delegates
- Sorting the DTCM permits and the eticketing (eticketing portal & permits portal in Dubai)
- Applying the DED permits required for the events (Entertainments, Lucky draw etc)
- Heading the onsite registration team
- Holds full responsibility for all marketing and communication matters
- Planning various marketing strategies
- Heading the technical team right from the website development and data building
- Formation of telemarketing team for the project
- Inviting potential companies to be part of the exhibitions (Partners/Associates)
- Heading the Digital marketing team - Google AdWords, Remarketing, Social Media
- Analyzing/Planning/implementing the budgets for operational cost and various digital marketing campaigns
- Liaising and guiding the design team for marketing collaterals to match the company guidelines
- Working closely with the copyright team
- Working with the PR team
- Provides marketing consultancy for specific campaigns and liaises with internal stakeholders
- Sourcing/finalizing right vendors for the operational activities such as marketing collaterals, signage for both inside and outside the venues, Badges, Lanyards, giveaways, stand construction etc
- DTCM reconciliation post events in Dubai
- Worked Event – www.sleepexpome.com, www.mechfawards.com, www.mewarawards.com, www.mectw.com, www.smartstoresexpo.com
Assistant Operations Manager
Data Direct FZ LLC
08.2014 - 04.2015
- Accountable for the entire functionalists of the IT department including Operations, Strategy formulation, and managing day-to-day tasks
- Conducted analysis and monitoring of online KPIs, and campaign ROI optimization
- Liaised with call centre/online departments regarding targets, identifying campaign success
- Directly interacting with clients to Understand & coordinate their needs / enhancements regarding software-related issues and providing solutions in adherence to delivery schedules
- Achieving and attaining client satisfaction by ensuring service quality norms and build the brand image by exceeding customer expectations.
Senior IT Analyst
Data Direct FZ LLC
08.2007 - 08.2014
- Conceptualized, produced and expedited newsletters
- Conducted daily reporting and monitoring of KPIs
- Created a one-day VIP sales event resulting in conversion rate growth from 1-4%
- Accountable for the entire functionalists of the IT department including Operations, Strategy formulation, and managing day-to-day tasks
- Restructuring data so that it makes sense to the business users and delivers excellent query performance, even for complex analytic queries, without impacting the operational systems
- In Charge of Design, Implementation and Support for Management Information System
- Responsible for Data Warehousing, Data Mining, Data Visualization and Data Migration
- Directly interacting with clients to Understand & coordinate their needs / enhancements regarding software-related issues and providing solutions in adherence to delivery schedules
- Achieving and attaining client satisfaction by ensuring service quality norms and build the brand image by exceeding customer expectations
- Database management of internal and client databases
- Monitoring & management of data team
- Maintaining data quality and standardization of data
- Development of control processes for data related operations
- Developing offline and online applications
Education
Master's (MSc) - Software Engineering
Noorul Islam College of Engineering
Tamil Nadu07.2007
Skills
- Data Mining using SQL/Excel
- Dashboards for Loyalty programs
- Data Visualization Tools using Xcelsius,
- Tableau –Intermediate level
- Qlik sense, Power BI- Intermediate level
- Microsoft SQL, Excel VBA, Access
- Google Analytics
- Advanced data mining
Software
Advanced:
● MS SQL Server
● Microsoft Office
● Google AdWords
● Google Analytics
● Facebook Ads
● Google Remarketing/Retargeting
● Twitter Analytics
● MailChimp
● Icontact
● Sendinblue
● Gmail Suite
Intermediate: ASP , HTML, PYTHON,VB
Languages
English
Bilingual or Proficient (C2)
Hindi
Advanced (C1)
Malayalam
Bilingual or Proficient (C2)
Timeline
Data Scientist/Data Analyst/Database Manager
Data Direct Group of Companies
05.2021 - Current
Marketing & Operations Manager
VIS Exhibitions & Conferences/Media Fusion LLC
05.2015 - 04.2021
Assistant Operations Manager
Data Direct FZ LLC
08.2014 - 04.2015
Senior IT Analyst
Data Direct FZ LLC
08.2007 - 08.2014
Master's (MSc) - Software Engineering
Noorul Islam College of Engineering