Deepak Thapa

Developed and maintained strong relationships with key accounts in modern trade sector, enhancing sales growth and customer satisfaction.

Implemented customized customer engagement strategies for Modern Trade accounts, resulting in a 15% increase in sales within six months.

• Identified new business opportunities within assigned territories to expand customer base and increase market share.
• Collaborated with marketing teams to implement targeted promotional campaigns that enhanced product visibility and sales.
• Managed modern trade accounts in Dubai and Sharjah, focusing on supers and premium supers.
• Oversaw account management for Nesto, Safari, KM Safa, Al Maya, and GMG (Aswaaq and Geant).
• Conducted regular client visits to build rapport, gather feedback, and ensure the achievement of sales targets.
• Conducted regular sales visits to retail outlets to monitor product performance and address customer needs promptly.
• Analyzed sales data and customer feedback to tailor sales strategies and improve service delivery.
• Negotiated BDA contracts with customers, securing profitable agreements and strengthening long-term partnerships.
• Coordinated with supply chain teams to ensure product availability across multiple retail outlets, minimising stockouts.
• Coordinated with finance team to ensure payment on time, proper reconciliation of accounts and clear debits aging for the smooth operation.

Managed daily van sales operations, optimising route planning and customer visits to meet sales targets.

Identified customer needs and provided tailored product solutions to support customer business growth and maximize sales.

• Established and maintained strong relationships with key customers to ensure repeat business and customer loyalty.
• Negotiated pricing and contract terms with customers to secure profitable sales agreements and expand market share.
• Developed and implemented sales plans and promotions for key accounts, driving revenue growth.
• Coordinated with logistics and inventory teams to ensure timely delivery of products, minimizing stock shortages and delays.
• Initiated transactions in Dubai market, expanding customer base and enhancing market presence.
• Collect payments on time and support finance team to reconcile accounts.
• Dubai Duty Free, Majid Al Futtaim Cinema, Parks & Leisure, Al Futtaim Group ( ACE Hardware), Hotels & Coffeeshops, Landmark Retail Shops (Centrepoint & Babyshop ).

Merchandise shelves and displays following planograms to maximise product visibility and sales impact

• Conducted regular store visits to assess stock levels, facings, and product presentation, ensuring optimal merchandising standards
• Monitored inventory levels, identified out-of-stock risks, and communicated replenishment needs to sales or supply teams to maintain product availability
• Set up promotions, point-of-sale materials, and in-store marketing according to brand guidelines
• Ensure correct product pricing, labels, and signage are updated and clearly visible on shelves
• Build and maintain strong relationships with store managers and key retail staff
• Managed modern trade accounts including Spinneys, Al Maya, Choithram, and Westzone in Dubai
• Collected and reported competitor activities, pricing, and placement insights from assigned territories to inform strategic decision-making

• Coordinated with logistics team to schedule and track deliveries, ensuring on-time distribution of products to meet customer demand.
• Assisted in unloading and organising incoming shipments to ensure efficient warehouse operations.
• Updated stock movements using warehouse inventory systems, maintaining accurate records in real-time for operational efficiency.
• Implemented FIFO stock rotation to minimise expired products and reduce losses, enhancing inventory management.
• Replenished stocks on shelves and displays, ensuring product availability and optimal inventory levels.
• Maintained cleanliness and organisation in the warehouse to comply with safety and operational standards.

• Executed field merchandising strategies to optimize product placement and increase brand visibility in retail outlets.
• Conducted regular store visits to assess product displays and provide actionable feedback to store managers and sales teams.
• Monitored competitor activities and market trends to refine merchandising strategies and strengthen competitive position.
• Built and maintained relationships with retailers and customers to support sales objectives and increase market presence.
• Restocked shelves with products to ensure availability for customers. and displays, rotating stocks using FIFO to minimise out-of-date.

• Met or exceeded individual and store sales targets through suggestive and add-on-selling technique.
• Developed and executed sales strategies to achieve retail sales targets and enhance customer engagement.
• Provided detailed product information and tailored recommendations to empower customers in making informed purchasing decisions.
• Greeted customers promptly, assessed needs, and offered personalised product recommendations to enhance sales.