Deepak Sharma

GMG is a UAE-based retail distribution (GCC, Asia) & well-being organization that focuses on multiple domains Sports, Consumer Goods, Health & Beauty, and real estate generating $2.2 billion YTD revenue.

• leading as Director of Technology—Digital & Omnichannel Reporting to the Chief Information Officer (CIO), responsible for end-to-end digital and omnichannel technologies across business units
• Accountable for 30+ websites, 12 mobile apps, and group-wide digital applications in 8 countries of operations. Responsible for the assessment & evaluation of omnichannel and digital technology architectures to align with business objectives.
• Driving and building 40+ engineering teams (Salesforce, mobile apps, OMS, CMS, CRM, Devops, & QA) supporting online operations, digital applications, and transformation projects.
• Focus on the end-to-end technology stack, covering customer experience, product management, project management, personalization, OMS, fulfilment, inventory, last-mile delivery, and customer services.
• Championed a customer-centric approach, enhancing overall service delivery and satisfaction.
• Monitored operations to assess and highlight results.

Accomplishments

Launch the end-to-end Nike e-commerce digital platform with their pricing/promotion strategies in the Mena region, generating million-dollar revenue. Optimized and reduced operation costs by 20% with architecture assessment and vendor contract negotiations, optimizing time-to-market launch time by 20%, and scaling engineering team efficiency with agile delivery. Established IT policies to ensure IT governance across business units.

Technology Stack: Salesforce (SFCC, SFSC, Tableau), IOS/Android, Dynamics 365, Fluent Commerce, SAP S4 ERP, SAP PI/PO, O9 solution, SAP success factors, Yardi property solution, Educore education system, AWS/Azure Cloud, Browerstack, Ziwo, Five9, Algolia, MarTech (Brand Verify, ROI Hunter, Brand, App Radar, Microsoft BI, GA-360, Moegnage), Akeneo.

Majid Al Futtaim Holding is a leading lifestyle organization in GCC/Africa, having extensive brands across consumer goods (Carrefour), cinema (VOX), entertainment (Ski Dubai, Magic Planet), lifestyle (Fashion, Lego, Crate & Barrel, etc.), shopping malls (Mall of Emirates, City Centers), and real estate (Tilal Al Ghaf, etc.) that generate $5 billion in YTD revenue.

• lead enterprise architect for a group-level customer experience platform, reporting directly to the VP of Solution Design and Innovations
• Assessed processes, procedures and work practices for strengths and weaknesses.
• Prepared proposals outlining requirements, potential solutions and required resources, timelines and costs to achieve objectives.
• Coordinated strategic plans, keeping solutions in line with company and industry standards.
• Conducted research into technology requirements of Digital systems and potential technological integrations to improve performance.

Achievements

Established a Single view of customer identity, Customer onboarding via progressive profiling, enabled Social platform, enabled Experienced Management (Qualtrics), Customer Journey Optimizations, e-commerce as a service (EaaS), group-level CRM/Martech/Adtech, Loyalty platform and call centres as a service (CaaS) at the group level, with a focus on streamlining processes and reducing operational costs by 30%. Conducted architecture assessments to modernize legacy applications (Sales, Marketing, etc.) with emerging technologies

Technology Stack

AWS/Azure Cloud, SAP C/4 Hanna, Google Analytics, Customer Identity (Auth0), Onetrust, Braze (marketing), Qualtrics (survey management), Sprinklr (social engagement), Loyalty (Gravty) (SAP CRM, Microsoft Dynamics 365, Oracle Enterprise Suite, Informatica (ETL/IPASS), Apigee ( API Economy), Salesforce CRM Suite, Excell (customer value management), Amazon AL/ML, Vertica (data lake), & DevOps.

Head of Solution Architect and Delivery Management with a successful track record in orchestrating digital and legacy systems transformations across Web, Backend, and Mobile App platforms. Notably, it played a pivotal role in scaling Carrefour's operations from 500 to 20,000 orders per day across 14 countries, ensuring omnichannel experiences and efficient last-mile delivery, including a remarkable 30-minute Express delivery service

• Formulated and executed a comprehensive delivery strategy across Omnichannel domains, including B2C, B2B, Marketplace, Instore, and Mobile Apps

• Led and managed a diverse team of 40+ developers specializing in Java, Spring, and DevOps, contributing to the Omni Channel Digital transformation of www.carrefouruae.com

• Established an API Management COE, enhancing open integration capabilities and promoting interoperability

• Evaluated IT solutions and project plans for initiatives including Microservices, Chatbots, Robotic Process Automation, and DevOps, ensuring alignment with organizational goals

• Effectively managed budget forecasting and vendor relationships and established clear objectives and KPIs for performance measurement

Technology Stack

SAP Commerce/Marketing/CRM Clouds, Azure Cloud, APigee, Loyalty Management system, Native Mobile Apps ( IOS/Andriod), Order Management, PIM, Logistics and last mile system, Delivery schedule, Fleet management, Marketplace platform (Mirakl), Legacy ERP ( AS400)

Lead Design for Landmark multi-brand Platform launch - Specialised in SSO(Single sign-on ) login across all Brand websites - Lead and Design Online Returns and cancellation for a landmark - Lead and Design online Click & Collect feature with end-to-end business knowledge - Lead and design multi country content and product catalog supporting different brands. - Involved in production deployment strategy and planning - Lead Backend Integration for Order fulfillment

Worked as Senior Ecommerce Consultant across SAP B2C, C2C and B2C - Lead Senior consultant role for SAP partners - Responsible for project Delivery in coordination with third-party vendors - Lead the requirement gathering and design phases - Lead and Design SAP C4 Hana platform setup and customizations for Client(3 End to end implementations) and completed every project in 4-5 month duration time for excelling the business for clients

• E-commerce solution consultant, work with BA and other developers to design and implemented the various components of a fully functional website.-Various third-party integrations.-Retail/travel Domain.
• Top clients include Barbour, Rapha, Super Drug, Clarks,Deloitte Digital

Design web services for the Bank's Digital transformation across various modules.- Design E-commerce Platform for the popular Betting website Ladbrokes- Design Insurance Solutions for the Hartford Insurance Giant.- Involved in the Estimation and design of the application.- Prepared Functional specifications documents and High/Mid-level technical documents

Developed a Java/C++-based Cisco Ubuntu-based Thin client for their server. developed a network monitoring tool for IP/TCP traffic monitoring.- Provided Development and maintenance for the Siperian Master Data management tool for Eli Lilly pharmaceutical Giant