Deepti Tomar
Digital Marketing Manager
Dubai,UAE
Summary
Forward-thinking & Innovative Digital Marketing Manager leader with 6+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
Work History
Digital Marketing Manager
Qiso Fresh To Home & Qisocafe
Dubai
01.2021 - Current
- Managing use of digital media to support company’s product strategy.
- Responsible for Tagging, Tracking and Optimization divisions online Media / Advertising.
- Responsible for managing all Products, Pricing, Inventories, Order details, Images related items with brands and also managing descriptions and details about products.
- Managing all online social media platforms and running offer & Promotions campaigns.
- Managing CRM system and Implementations & configuration with hubspots and lead management.
- Planning and execution and managing team and assigning target and daily activities.
- Handing all sister’s-Brother’s company all SASD groups.
- Managing wordpress web optimizations, Speed, form, Products, Contents etc.
- Managing records and budget of campaign and promotions according margin.
- Managing Google Merchant Center and Products approval.
- Managing disapproval products listing and issue resolving with google and other social media platform privacy policies.
- Resolving Problems with community guidelines and error with Google Team.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI).
- Identifies trends and insights, and optimizes spend and performance based on insights.
- Managed daily activities for users like quiz, competitions, daily news and awareness information.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Created social media content with consistent content and tone.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Increased customer engagement through social media.
Digital Marketing Specialist
Montreal International Clinic
Dubai
07.2018 - 12.2020
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and search & display advertising campaigns.
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI).
- Identifies trends and insights, and optimizes spend and performance based on insights.
- Optimize marketing campaigns for best performance based on reports.
- Brainstorms new and creative growth strategies through digital marketing.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple social channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Developed and managed website content and search engine optimization.
- Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements.
- Created wide range of digital assets such as rich media online ads and micro websites.
- Improved click-through rates, conversion and other important KPIs with strategic approach.
- Collaborated effectively with advertising and media specialized to boost results from strategic campaigns.
- Boosted brand awareness by establishing strong web and social media presence.
Social Media Manager
Azizi Developers
Dubai
11.2016 - 06.2018
- Supported senior team members with research skills, market analytics, and statistics used in quarterly reporting for leaders and stakeholders.
- Managed up to AED 2000/day ad budget to target maximized conversion rates.
- Develop benchmark metrics to measure results of social media programs.
- Creating social media strategy and Interactive Contents.
- Analyse and evaluate social media campaigns and strategies.
- Report on effectiveness of campaigns.
- Monitor trends in social media.
- Monitor activities of main competitors in social media.
- Monitor social space for brand and related topics and conversations.
- Understand how social media impacts search traffic.
- Coordinated with various ILS’ to promote properties on internet.
- Developed digital marketing initiatives to increase brand awareness, social engagement, and web traffic.
- Managed daily content Facebook and Instagram for followers.
Education
Master of Science - Computer Application
Vikram University
Ujjain 07.2012 - 09.2014
Bachelor of Science - Computer And Information Sciences
Vikram University
Ujjain 08.2009 - 06.2012
Skills
Marketing Strategies
Timeline
Digital Marketing Manager
Qiso Fresh To Home & Qisocafe
01.2021 - Current
Digital Marketing Specialist
Montreal International Clinic
07.2018 - 12.2020
Social Media Manager
Azizi Developers
11.2016 - 06.2018
Master of Science - Computer Application
Vikram University
07.2012 - 09.2014
Bachelor of Science - Computer And Information Sciences
Vikram University
08.2009 - 06.2012
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