Summary
Overview
Work history
Education
Skills
Languages
Custom
Personal Information
Timeline
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DEEPU SANKAR

Dubai,UAE

Summary

Seeking a challenging career with a progressive, result-oriented organization which offers ample opportunity to prove, improve and excel in career and personal advancement.

Results-driven Media Sales Leader with an MBA in Marketing and over 20 years of experience driving revenue growth across diverse platforms. Proven expertise in: Linear TV sales (entertainment and sports) Digital media sales (OTT) Strategic account management for major brands Team leadership and performance optimization Innovative marketing solutions and brand partnerships

Overview

24
24
years of professional experience
2022
2022
years of post-secondary education

Work history

Senior Sales Manager

Disney Star
10.2012 - 02.2025
  • Lead a high-performing team driving advertising sales revenue for Disney Star's portfolio of South Asian TV channels in the GCC region, including Star Plus, Asianet ME, Star Gold, Star Bharat, and Star Vijay
  • Strategically manage key accounts such as P&G, Reckitt Benckiser, Nestlé, GSK, McDonald's, Mondelez, Nivea, J&J, Danube, Al Marai, Carrefour etc consistently exceeding revenue targets
  • Develop and implement data-driven strategies to enhance market share and revenue, leveraging competitive analysis, category-level insights, and emerging tech solutions
  • Foster strong partnerships with leading GCC media agencies including Publicis, MCN, and Havas, servicing accounts across diverse industries such as FMCG, pharmaceuticals, retail, and e-commerce
  • Engaged in concept development and innovation alongside the marketing team to create tailored solutions for clients across TV and social media platforms, utilizing Disney Star's proprietary social listening tools
  • Drive additional revenue streams through strategic local programming initiatives and events, securing high-value sponsorships and brand integrations
  • Successfully expand business into India market: Generate substantial ad revenues from GCC clients for Disney Star India's linear channels and OTT platform
  • Close high-value deals for sports content on Star Sports TV (linear) and Disney+Hotstar (OTT)
  • Pioneer programmatic guaranteed (PG) deals for Disney+Hotstar in the region
  • Secure and manage prestigious clientele including Emirates, DP World, Abu Dhabi Tourism, Danube, and Nakheel for India-Bound business

Key Accounts Manager

Big Ventures JLT
Dubai
01.2011 - 09.2012
  • Company Overview: the sole concessionaire of Imagine TV ( Hindi General Entertainment Channel – Part of Turner Group) & Jaihind TV ( Malayalam TV Channel) for the MENA region
  • Generating Revenue for the channel through air-time sales by liasoning with advertising agencies and clients
  • Maintaining current clientele and adding new ones on the station
  • Assisting the marketing, PR & communication departments
  • Responsible for developing marketing strategies and supervise the implementation
  • Evaluate plans and strategies on the basis of ROI
  • Achievement: Have been successful in meeting the set revenue targets by utilizing the good connections with advertising agencies and in clinching new big corporate accounts who were averse to advertise in our channels
  • Played significant part in starting a brand new local show ‘City..DilSe’ in Imagine TV in tie up with City 1016 FM
  • Forged partnerships with key clients to make Imagine TV the ‘TV Partner’ for various high profile events like ‘Gitex’, ‘Players Movie Premiere’, ‘Watch & Jewellery Show’ & ‘Channel 4 ‘s Trip to Malaysia’ to name a few
  • The sole concessionaire of Imagine TV ( Hindi General Entertainment Channel – Part of Turner Group) & Jaihind TV ( Malayalam TV Channel) for the MENA region

Advertising Executive

The Gulf Today
UAE
04.2008 - 01.2011
  • Company Overview: Part of Dar Alkhaleej – publishers of Al Khaleej Arabic daily, Kul Al’Usra etc
  • The job involves market monitoring, developing and implementing suitable strategy and innovative action plans for promoting sales of advertisements space in The Gulf Today by keeping in constant touch with advertising agencies and clients in a competitive market
  • Achievement: Have been highly successful in arranging and publishing supplements/marketing features in continuous manner right from the first month after joining to achieve the goals and targets
  • Part of Dar Alkhaleej – publishers of Al Khaleej Arabic daily, Kul Al’Usra etc

Manager (Business Development & Training)

T.I.M.E
India
02.2007 - 02.2008
  • Company Overview: Triumphant Institute of Management Education Pvt Ltd offers training for national level exams like the CAT (MBA Entrance), IIT-JEE, AIEEE, Campus Recruitment Training Programmes, other international tests such as the GRE test, the GMAT and the TOEFL iBT
  • Developing Business Plan
  • Allocation and fruitful utilization of advertisement funds
  • Carrying out brand building exercises like Seminars, Quiz programs etc in colleges
  • Segmentation & Territory allocation for the marketing team
  • Training the employees
  • Target allocation to the subordinates and devising strategies to improve the business
  • Chalk out Incentive Schemes for the subordinates
  • Triumphant Institute of Management Education Pvt Ltd offers training for national level exams like the CAT (MBA Entrance), IIT-JEE, AIEEE, Campus Recruitment Training Programmes, other international tests such as the GRE test, the GMAT and the TOEFL iBT

Key Accounts Executive

The New Indian Express
India
01.2006 - 01.2007
  • The job involves market monitoring, developing and implementing suitable strategy and innovative action plans for promoting sales of advertisements space in all group publications by keeping in constant touch with advertising agencies and clients in a competitive market

Sr. Procurement Officer

Nasser.S.Alhajri
Doha, Qatar
10.2003 - 12.2005
  • Managing the purchase methodology: Selection of Vendor based on performance like financial & other set criteria
  • Vendor Approval and grading
  • Vendor Selection, Delivery Tracking & Performance Management
  • MIS

Marketing Executive

Nicholas Piramal
India
09.2000 - 10.2003
  • Marketing Of drugs and organize group clinical meetings for doctors and conduct other promotional programmes

Education

MBA - Marketing

Madras University
India
/1998 - /2000

Bachelor of Science - Mathematics

Kerala University
Kerala , India
/1995 - /1998

Certificate in Digital Marketing - Customer Engagement,Social Media Planning & Analytics

Columbia Business School
USA

Certificate Course in E-commerce -

Wintech
India

Skills

Strategic Business Development

Consultative Sales Approach

Innovative, ability to work as a group and always works on set goals with a chronic hunger for growth

Extremely quick to learn with excellent retention capability

Excellent communication, negotiation and interpersonal skills

Languages

English
Malayalam
Hindi
Tamil

Custom

I hereby declare that all the information furnished above are true to the best of my knowledge and belief.

Personal Information

  • Total Experience: Results-driven Media Sales Leader with an MBA in Marketing and over 20 years of experience driving revenue growth across diverse platforms.
  • Age: 34
  • Passport Number: J 2319994
  • Gender: Male
  • Nationality: Indian
  • Marital status: Married

Timeline

Senior Sales Manager

Disney Star
10.2012 - 02.2025

Key Accounts Manager

Big Ventures JLT
01.2011 - 09.2012

Advertising Executive

The Gulf Today
04.2008 - 01.2011

Manager (Business Development & Training)

T.I.M.E
02.2007 - 02.2008

Key Accounts Executive

The New Indian Express
01.2006 - 01.2007

Sr. Procurement Officer

Nasser.S.Alhajri
10.2003 - 12.2005

Marketing Executive

Nicholas Piramal
09.2000 - 10.2003

MBA - Marketing

Madras University
/1998 - /2000

Bachelor of Science - Mathematics

Kerala University
/1995 - /1998

Certificate in Digital Marketing - Customer Engagement,Social Media Planning & Analytics

Columbia Business School

Certificate Course in E-commerce -

Wintech

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DEEPU SANKAR