JIRA
Deep Vyas
Head Of Product And Growth At Hundred
Dubai
Summary
Diligent Senior Product Manager offering 3 years of success in product roadmap development, market research and data analysis. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with proven history of superior market penetration and product launch.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
1
1
Language
Work History
Head of Product & Growth
Hundred Technology MENA DMCC
Dubai
09.2020 - Current
- Established criteria for each milestone within product roadmap as means to measure developmental progress.
- Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
- Reviewed new opportunities to drive business strategy at planning sessions.
- Managed product demonstrations and testimonials for performance evaluation.
- Boosted customer base penetration using creative promotional approaches.
- Coordinated design meetings and decisions with internal departments and teams.
- Analyzed metrics to measure product performance.
- Directed planning and budgeting efforts.
Digital Marketing Lead
Shooting Stars LLC
Dubai
12.2019 - 08.2020
- Warner Bros Movies Distributor in MENA), As the theatrical distributor of Warner Bros
- Pictures in the Middle East, Shooting Stars is the region’s leader in motion picture distribution
- Developed digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition
- Planned and executed all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Identifies critical conversion points and drop off points and optimizes user funnels
- Brainstorms new and creative growth strategies through digital marketing
- Creating frameworks that transform our social media sites into highly profitable platforms.
Digital Measurement & Analytics Specialist
Omnicom Media Direction MENA
Dubai
04.2017 - 12.2019
- Managed Clients: PepsiCo, Daimler Middle East, Henkel, First Abu Dhabi Bank
- Utilized the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Evaluate emerging technologies
- Provide thought leadership and perspective for adoption where appropriate
- Have worked across FMCG, Banking, Retail and Automotive clients
- Current Clients: PepsiCo, Daimler Middle East, Henkel
- Analysing and implementation of multiple tracking tags through Adobe and Google Tag Manager.
Digital Marketing Executive
ME Digital Group
Dubai
09.2016 - 04.2017
- ExpatWoman.com and Cobone.com, Develop and manage digital marketing campaigns
- Manage and maintain the organizations website(s)
- Track and analyse website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion.
Digital Campaign Executive
MEC/Wavemaker MENA FZ LLC
Dubai
04.2015 - 09.2016
- Daily management of trafficking, pacing, optimization, and reporting of ad campaigns
- Manage, and be accountable for trafficking and operations quality metrics
- Implement and manage advertising campaigns using a 3rd party ad server and internal tools
- Ensure ongoing campaign success through regular performance analysis and optimization
- Interpret, analyze and make recommendations against advertising metrics
- Assist in managing and executing monthly billing as well as client reporting when required
- Provide direct support to clients for campaign set ups, technical advice and troubleshooting issues
- Partner integration testing with Ad serving logic, publisher whitelisting and signoff ADX, DBM, Rubicon, PubMatic)
- Digital Advertising Executive
Nervora Media FZ LLC
Dubai
10.2014 - 12.2014
- Nervora builds the most iconic, authoritative media brands in the Middle East
- Nervora inspires, empowers, and entertains an audience of millions across its world-class brands including Vogue Arabia, WIRED, and PopSugar
- Managing online advertising campaigns through their full life cycle including delivery, optimization, trouble shooting and post campaign analysis
- Generating reports that detail campaign status and activity
- Working with OpenX Ad-Server and monitoring online campaigns over period of time.
Education
Msc - International Business Management (International Marketing and Communications
Heriot Watt University
09.2013 - 11.2014
Bachelors - Business Administration (Information Technology Management
Sardar Patel University
06.2009 - 07.2013
Skills
Research and trend analysis
Strategic planning
Project Management
Business planning
Market Analysis
Software
Waydev
Bitbucket
BrowserStack
Timeline
Head of Product & Growth
Hundred Technology MENA DMCC
09.2020 - Current
Digital Marketing Lead
Shooting Stars LLC
12.2019 - 08.2020
Digital Measurement & Analytics Specialist
Omnicom Media Direction MENA
04.2017 - 12.2019
Digital Marketing Executive
ME Digital Group
09.2016 - 04.2017
Digital Campaign Executive
MEC/Wavemaker MENA FZ LLC
04.2015 - 09.2016
Nervora Media FZ LLC
10.2014 - 12.2014
Msc - International Business Management (International Marketing and Communications
Heriot Watt University
09.2013 - 11.2014
Bachelors - Business Administration (Information Technology Management
Sardar Patel University
06.2009 - 07.2013