Devika A Kartha
Dubai,UAE
Summary
Technical Product Sales Specialist with 2 years of experience in the UAE market, specializing in the sales, promotion, and technical support of laboratory and scientific equipment. Proven ability to drive revenue growth through client acquisition, technical consultations, and strategic territory management across healthcare, education, industrial, and government sectors. Skilled in delivering tailored equipment solutions, conducting on-site product demonstrations, and navigating complex tendering and procurement processes. Adept at building long-term relationships with laboratories, hospitals, universities, and research institutions. Holds a strong academic background in MSc. Biotechnology and a deep understanding of regional compliance and quality standards.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work history
Technical product sales specialist- Life Science
Caresource for Scientific & Laboratory Eqpt TR CO
Dubai, UAE
03.2024 - Current
- Lead generation and pipeline management from calls/emails to technical presentations and demo sessions.
- Delivered on-site product demos and technical consultations for clients, ensuring accurate product alignment with laboratory workflows and applications.
- Participated in the full tender cycle, including bid submission, technical documentation, compliance checks, and pricing negotiations for major government entities (SEHA, MOH, DHA).
- Built and maintained relationships with key decision-makers in procurement, QA/QC, and lab operations, resulting in repeat business and long-term contracts.
- Worked closely with international suppliers and manufacturers to ensure timely product delivery, installation, and after-sales service support.
- Conducted market analysis and competitor benchmarking to position high-margin scientific equipment in niche segments such as molecular diagnostics, environmental testing, and food safety.
- Experience with lab standards and compliance - Understanding of ISO, GLP/GMP, ASTM, and regional lab standards.
- Experience using Salesforce and Zoho
- Ability to understand and explain technical specifications and translate complex product features into benefits for lab technicians, researchers, and procurement teams.
- Strong knowledge of laboratory and scientific instruments (Eg: Spectrophotometers, centrifuges, chromatography systems (HPLC, GC), balances, incubators, microscopes, water purification systems, Freeze dryers, Magnetic hotplate stirrers).
- Proven track record in B2B technical sales especially in sectors like pharma, healthcare, education, oil & gas, or food safety.
- Experience working with import regulations, customs, and logistics
- Ability to tailor presentations to both technical and non-technical audiences.
- Negotiation and closing abilities
- Ability to plan field visits, demos, follow-ups autonomously.
- Improved client retention by 25% through post-installation training and application support.
- Opened 15+ new client accounts in the academic sector, health clinics and food processing &safety sector within 12 months.
Technical Sales Consultant (Lab Products)
Bioimmun Medical Laboratory Diagnostics LLC
Dubai, UAE
06.2024 - 12.2024
- B2B consultative sales in scientific industries
- Consulted via calls and mails with laboratory managers, researchers, and purchasing departments to provide tailored solutions for analytical and diagnostic equipment needs.
- Successfully closed major institutional tenders with SEHA and MOH, resulting in multi-year supply contracts for lab instruments and consumables.
- Conducted on-site product demonstrations and technical workshops for clients
- Collaborated with application specialists and service engineers to provide integrated post-sales support and client satisfaction.
Technical Product Support Specialist
VWR International Part of Avantor
Coimbatore, India
08.2019 - 06.2021
- Worked on analysis and formulation of Chemicals and technical assistance on products including Consumables, Chemicals, Laboratory requipments and instruments
- Supported the Customer and commercial team members in selecting the right product for customer applications and troubleshooting existing equipments
- Identified Customer needs and increased sales revenue through recommending appropriate products, equipments and solutions
- Supported Global sales channels and international Customer networks via pre-sale and post- sale support
- Efficient communication and support provided to Customers via email, live chat and calls- Dealt and supported Customers in North America and Canada
- Assisted Customers in buying decision, consistently recognizing and offering cross- sell/ upsell opportunities to customers adding value to the order entry process
- Followed up on quoted opportunities as needed
- Attended Vendor and department meetings for continued learning including product training, export documentation, export compliance
- Provided product documentation support
- Participated in root cause analysis and process improvement
- Executed Sales support activities such as entering orders, providing quotes and pricing, expediting orders and coordinates return process for all products in case of customer complaints
- Responsible for national security requirements and export compliance of all transactions including end user screening and use of products to adhere to technology restrictions
- Achieved the assigned TAT and KPI along with good Customer satisfaction scores
- Proficient with SAP and Sales force
- Proficient ability using Microsoft office: Outlook, Word, Excel, Power point, with the ability to learn other softwares as required
Post Graduate Project
Amrita School of Biotechnology
Kollam, India
02.2019 - 07.2019
- Post graduate project: "M2 Polarized Macrophages in Cardiac Fibroblast Activation"
- To study the molecular mechanisms regulating cardiac fibroblast to myofibroblast differentiation and Cardiac fibroblast activation
Education
MSc - Biotechnology
Amrita School Of Biotechnology
01.2019 - 12.2019
BSc - Biotechnology
Mar Augusthinose College
01.2017 - 12.2017
12th - undefined
St. Antony's Public School and Junior College
01.2014 - 12.2014
10th - undefined
Sacred Heart Convent School
01.2012 - 12.2012
Skills
- Consumer technical support
- Technical product expertise
- Scientific Equipment Sales (HPLC, GC, spectrophotometers, centrifuges, incubators, etc) and product knowledge
- B2B Technical Sales & Business Development
- Lead generation and pipeline management
- Tendering and quotation experience
- CRM Tools: Salesforce, Zoho CRM
- Client Relationship Management
- Technical Presentations & On-Site Product Demonstrations
- Market Analysis & Product Positioning
- Excellent Negotiation & Communication Skills
Languages
English
Fluent
Hindi
Advanced (C1)
Malayalam
Native
Tamil
Advanced
Reference
- Dr. Induleka Pillai PhD., Ramalingaswamy Faculty Fellow, DBT, Govt. Of India, Assistant Professor, Amrita School of Biotechnology, Amrita University
- Dr. Sajesh Kumar N K, Head Of Department, Biotechnology, Mar Augusthinose College Ramapuram, Kottayam, Mahatma Gandhi University, Kerala
Timeline
Technical Sales Consultant (Lab Products)
Bioimmun Medical Laboratory Diagnostics LLC
06.2024 - 12.2024
Technical product sales specialist- Life Science
Caresource for Scientific & Laboratory Eqpt TR CO
03.2024 - Current
Technical Product Support Specialist
VWR International Part of Avantor
08.2019 - 06.2021
Post Graduate Project
Amrita School of Biotechnology
02.2019 - 07.2019
MSc - Biotechnology
Amrita School Of Biotechnology
01.2019 - 12.2019
BSc - Biotechnology
Mar Augusthinose College
01.2017 - 12.2017
12th - undefined
St. Antony's Public School and Junior College
01.2014 - 12.2014
10th - undefined
Sacred Heart Convent School
01.2012 - 12.2012
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