Dhanaxi Bohra

I redesigned and developed the clinic’s website and built a complete digital marketing strategy covering SEO, local optimization, and Google My Business. Within just 4 months, I was able to take the site from almost zero visibility to ranking on Google’s first page for 80+ competitive medical keywords such as fetal medicine, maternal-fetal medicine, prenatal care, genetic counseling, and high-risk pregnancy. My efforts consistently drove 20–30 new patient appointments every month, adding around AED 80,000 in revenue every 6 months — all without spending on ads. Alongside this, I optimized their Google My Business presence, created a strong backlink profile, and set up HubSpot for lead tracking and reporting. This experience strengthened my ability to deliver ROI-focused SEO, build strong digital presence, and convert organic traffic into measurable business growth.

I managed a dual role combining digital marketing with direct business development. On the marketing side, I handled the company’s SEO, website optimization, and social media presence, creating targeted campaigns to strengthen brand visibility in the UAE’s IT & security solutions market. Alongside this, I conducted in-depth market research, built potential B2B client lists, and executed outreach campaigns via email and LinkedIn. I actively engaged prospects through calls and meetings, presented company services, drafted customized proposals, and successfully closed 12 contracts in 6 months, generating an average of AED 12,000 per month. This end-to-end ownership of lead generation, client engagement, and deal conversion significantly expanded Purple Rock’s client base and positioned the company as a trusted provider of IT infrastructure, networking, and security solutions.

In this multifaceted role, I drove business growth by managing both sales and digital marketing initiatives. I identified and engaged potential B2B clients, coordinated and conducted meetings, presented tailored proposals, and successfully closed contracts while ensuring seamless after-sales support. On the digital marketing side, I contributed to SEO strategy and created visually engaging content using Canva, enhancing the online presence of clients. This role strengthened my skills in client relationship management, sales strategy, and digital marketing, enabling me to contribute to the company’s growth in the competitive e-commerce sector.

As my first professional role in Dubai, I managed the end-to-end process of identifying and acquiring new business clients, primarily restaurants and cafes, for third-party contracts with banks such as NBD and EI. I conducted market research to target potential partners, built strong client relationships, and skillfully negotiated contract terms to secure agreements. My role focused on convincing businesses to participate in credit card promotions, enabling customers to receive discounts when using specific cards, thereby increasing card usage in the UAE. This position honed my skills in B2B sales, client relationship management, contract negotiation, and strategic marketing, laying the foundation for my growth in the sales and marketing field.