Dharani Dharan G

Responsibilities:

• Managing cross-functional teams of Lead/Senior Product Managers, product designers, engineers, data analysts, and data scientists responsible for ride-hailing, food, grocery, and B2B delivery apps serving over 1 million monthly active users across 10 countries.
• Driving Product vision & strategy for customer growth & experience for Ride-hailing verticals Hala & Careem
• Leading customer & driver pricing product across ride-hailing, Food & grocery business.
• Optimizing driver acquisition, payments, retention & experience to enhance delivery performance and reduce cost.

Achievements :

• Pivoted the ride-hailing model of Careem to bid-ask model, led the project across Marketplace, Customer & Driver resulting in significant market share and revenue growth by 40%.
• Enhanced customer and driver experience through Improved pre-ride & In ride experience and industry-first on-demand payouts, reducing bad debt to historical lows.
• Successfully delivered complex transportation solution for Expo 2020, providing seamless customer experience. This got extended to all high density locations across airports/malls for customer pickups.
• Achieved substantial growth to tune of ~$60Mn by reducing cancellations, customer contacts by 50% and delivery times.
• Increased add to baskets for grocery through optimized ML driven pricing model within margin constraints
• Reduced payout failures by 80% & enabled local wallets pay-in (Fawry, Easy paisa) integration
• Streamlined driver on-boarding using AI based identity verification, cutting on-boarding time by 75% and eliminating manual processes.
• Improved operational efficiency and cost per order by 15% through multi-modal delivery, increased asset utilization, and order batching.
• Joined as a PM II, moved to Senior PM, Lead PM & Director within a span of 3 yrs

Process Improvements:

• Built and managed Product Management team from scratch, implemented agile practices for my teams squads & tribe
• Built culture of being closer to users by driving as a driver & speaking to customer in rides, market visits, Creating user insights from app store feedback, listening to care calls & NPS surveys that led to developing user centric products
• Instrumented & created an analytics framework for user interactions via Google analytics, DB events & tools like Hotjar, Instabug to better understand users & get insights.
• Built strong experimentation rigor through AB testing for product features shipped
• Instituted & managed process for play store optimization leading to improvement in installs by 20% & app rating to 4.3+

Responsibilities : [ http://sellers.flipkart.com/ ]

• Responsible for E2E accounting, disbursements & payments experience for 100K sellers of Flipkart, India’s largest e-commerce marketplace

Products Roadmap & Delivery :

• Strategized a 12 month product Roadmap for the seller payments & incentives products of Flipkart
• Worked across areas of seller growth - earnings insights , tax compliance, financial reconciliation, seller incentives.
• Saved bad debt of around $2Mn year by fixing leakages

Responsibilities : [https://www.melorra.com and https://m.melorra.com]

• Responsible for improving conversion rate & GMV for the web/mobile site E-commerce

Experiments & Features :

• Ran A/B, Heatmap, Scrollmap experiments combined with inputs from customer chats / interactions to improve conversion rate
• Written end to end detailed feature specifications for all features like Product discovery, Search, Checkout, Listing & product detail pages.

Analytics :

• Set up entire web and mobile site analytics framework, including data capture and logging, impact analysis, insights, customer journey mapping, and troubleshooting, and created real-time dashboards, using Google Data Studio.

Achievements & Awards:

• Improved conversion rate of web and mobile site 4x by revamping homepage-to-checkout and checkout experiences.
• Led and launched a completely new mobile site and website, leading to improved user engagement with uptick in pages per user, % of repeat users, and time spent on site.
• Awarded Employee of month twice in calendar year.

Responsibilities :

• Responsible for driving product road map & delivery of Snapdeal's Seller mobile app.
• Developed detailed PRD’s, user stories, communicating product concepts to UX, prioritising stories based on tradeoffs, UAT.

Achievements :

• Enabled first-of-kind returns management within app by using phone as a barcode scanner (2015)
• Built E2E seller flows of order & return management, ads & payments experience, Performance, catalog & inventory management.
• Increased Monthly active users by 3x for the iOS & Android apps.

• Responsible for developing web based virtual casino games in C#.NET
• Implemented REST APIs for integration with third party E-wallet provider.
• Promoted to level 3 software analyst in a record time of 13 months for exhibiting excellence in work.