Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Dhruvika Sharma

Dubai

Summary

Performance Marketing & Paid Social Specialist with 6+ years of experience driving ROI-focused digital campaigns for global brands in fashion, beauty, e-commerce, and lifestyle. Proven success in delivering up to 6x ROAS and boosting conversions by 15–20% through data-driven strategies, A/B testing, and precise targeting. Expert in managing high-budget, full-funnel campaigns across Meta, TikTok, Snapchat, and Twitter. Skilled in turning insights into action using Google Analytics, AppsFlyer, and Salesforce, with a strong record in cross-functional collaboration and strategic media planning.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Paid Social Specialist

Alshaya Group
10.2023 - Current
  • Strategically planned and executed multi-brand paid social campaigns across Meta, TikTok, and Snapchat, covering H&M, Victoria’s Secret, American Eagle, and others across GCC markets.
  • Developed and optimized media strategies aligned with KPIs such as ROAS, CPA, CTR, and CPM using platform analytics and MMPs (AppsFlyer, Adjust).
  • Collaborated with internal teams to architect campaign structures, define targeting, and forecast budgets using past campaign learnings.
  • Deployed A/B testing for creatives and audiences, leveraging platform insights to maximize engagement and acquisition.
  • Utilized first-party and third-party data (Bluekai, pixel-based audiences) for retargeting and lookalike strategies.
  • Delivered post-campaign performance analysis and strategic recommendations using Meta Ads reporting and Google Analytics.
  • Contributed to promotional planning and channel strategy for seasonal campaigns based on competitive trends and historic data.
  • Managed budget pacing and bid adjustments to ensure optimal campaign efficiency.

Client Solution Manager

HTTPool
07.2022 - 10.2023
  • Managed client portfolios across airlines, banking, e-commerce, and beauty industries, coordinating full sales cycle and campaign implementation.
  • Delivered 6x ROAS and +15% conversions via A/B testing and audience segmentation on Twitter Ads.
  • Onboarded strategic clients based on KPIs (CTR, CPA, CPI) and conducted deep audits to recommend performance improvements.
  • Acted as a platform expert and liaison between creative, sales, and media execution teams.
  • Delivered detailed optimization reports and ensured clients exceeded KPIs through proactive strategy shifts.

Manager – Biddable Social

GroupM
01.2022 - 07.2022
  • Led a team of 3–4 in managing paid media campaigns on Meta, Snapchat, Pinterest, and Twitter Ads.
  • Increased brand visibility by 30–40% through advanced targeting and A/B testing.
  • Delivered reports via Google Data Studio and Excel for weekly and monthly performance tracking.
  • Improved client retention through strategic reviews, budget planning, and creative recommendations.

Senior Associate

Tyroo Media – Vidtech.ai
04.2021 - 01.2022
  • Managed Snapchat, Facebook, and TikTok campaigns for clients across MENAT, SEA, and India.
  • Used Google Analytics and Vidtech tools to derive insights and optimize strategies.
  • Reduced CPA by 20% and increased ROAS using creative testing and bid strategy optimization.
  • Managed $100K+ monthly budget and utilized MMPs for app tracking and funnel analysis.

Associate

Tyroo Media – Vidtech.ai
03.2019 - 04.2021
  • Managed and optimized TikTok and Snapchat ad campaigns, improving campaign ROI.
  • Analyzed daily KPIs using Snap Ads and TikTok analytics, optimizing performance in real time.
  • Delivered A/B test insights and monthly reporting to internal stakeholders.
  • Solved delivery issues and ensured accurate budget pacing and campaign health.

Associate – Affiliate Marketing

Tyroo Media
09.2018 - 03.2019
  • Built and managed affiliate campaigns, leading to a 25% increase in traffic quality.
  • Tracked campaign success using internal dashboards and improved ROI via performance-based changes.
  • Negotiated premium placements and maintained partner satisfaction through weekly syncs.
  • Reduced affiliate onboarding time by 20% through process improvements and training.

Education

MBA - Marketing

Apeejay School of Management
New Delhi, India
05-2018

Bachelor of Science - Information Technology

Dronacharya College of Engineering
Haryana, India
05-2015

Skills

  • Paid Social (Meta, TikTok, Snapchat, Twitter/X)
  • Full-funnel Campaign Strategy & Execution
  • KPI Optimization (ROAS, CPA, CPI, CTR)
  • Media Planning & Budget Management
  • Analytics & Measurement
  • Ad Tech & Platforms
  • Google Analytics, Brandwatch, Salesforce
  • MMPs: AppsFlyer, Adjust, Branchio

Certification

  • Meta Certified Media Buying Professional
  • Google Analytics IQ
  • Snapchat Ads Manager Certification
  • LinkedIn Marketing Solutions Fundamentals
  • X Ads Manager Fundamentals
  • Fundamentals of Digital Marketing by Google
  • Complete Programmatic Advertising Course

Timeline

Paid Social Specialist

Alshaya Group
10.2023 - Current

Client Solution Manager

HTTPool
07.2022 - 10.2023

Manager – Biddable Social

GroupM
01.2022 - 07.2022

Senior Associate

Tyroo Media – Vidtech.ai
04.2021 - 01.2022

Associate

Tyroo Media – Vidtech.ai
03.2019 - 04.2021

Associate – Affiliate Marketing

Tyroo Media
09.2018 - 03.2019

MBA - Marketing

Apeejay School of Management

Bachelor of Science - Information Technology

Dronacharya College of Engineering

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