Dias Aitimov

Area Visual Manager

Alshaya Group

09.2007 - 05.2020

Monitored staff performance, continually seeking ways to improve team delivery for optimized financial success.
Coached and mentored junior team members, regularly assessing knowledge and skills gaps and implementing corrective actions. Delivered visual merchandising training across UAE H&M stores.
Established monthly goals, communicated priorities to staff, and closely tracked progress to achieve success.
Conducted regular store visits to ensure that direct and indirect customer service was implemented at a high level. Ensured visual, operational and LP standards were in place and followed up on priorities and financial achievements from store visit reports.
Reviewed store photos and shared detailed feedback with store managers and the Visual team on improving visual merchandising presentations for stronger impact.
Delivered a new season start in the stores, demonstrating effective visual merchandising and customer engagement strategies, which received numerous positive feedback and high score results from the brand team.
Planned and executed promotions and activities with the best pricing, POS, and garment presentation strategies, focusing on aged stock clearance.
Led weekly/monthly meetings for the team to communicate updates, process improvements, and shifting business priorities.
Collaborated with departments such as Operations, Marketing, Properties, and Merchandising to ensure consistent and positive customer experience alignment.
Evaluated market conditions and competitor actions to develop successful marketing strategies in GCC countries.
Generated strategic targets weekly, monthly, and yearly (KPIs), motivating and incentivizing staff to continually achieve and exceed expectations.
Focused on bulk customers as a key target, achieving yearly BP in top stores and developing low-performing stores compared to LY/BP targets.
Successfully managed and executed H&M store openings, ensuring optimal outcomes through meticulous planning and coordination across various departments and teams. Implemented comprehensive strategies to achieve the highest standards for store openings.
Adapted new store layouts, considering customer flow, space and business needs.
Collaborated with high-end fashion designers (Versace, Moschino, Marni, Balmain, etc.) that launched at H&M stores. Creating unique and exclusive presentations that appealed to a broader audience across GCC countries. Achieved new records in sales targets within a few hours and managed to replace sold out collections within a very short period of time.
Organized and planned over 12+ successful events, ensuring alignment with budget constraints while maximizing outcomes.
Achieved the Best Visual Merchandising Award in the MENA region for innovative in-store displays.
Maintained a positive, professional working environment to optimize staff and customer satisfaction.