Dilip Krishnan

• Perform daily tasks including CM360 trafficking, tag creation, reporting, and automating campaign reports for each supplier.
• Conduct quality checks before campaign launches, verifying data tracking, UTM parameters and Pixel tagging.
• Optimize daily workflows, collaborate with internal teams and external vendors, and ensure accurate tracking to drive campaigns toward KPIs.
• Extract and analyze data from platforms such as CM360, DV360, Google Search, and various social media channels to assist in weekly reporting.
• Track campaign progress, resolve issues, manage discrepancies, scrutinize budget spend & pacing, and implement optimization strategies to meet campaign KPIs.
• Monitor performance summaries using Google Analytics, DoubleVerify or IAS platforms.
• Create and present data dashboards using Looker Studio
• Coordinated supplier relationships, ensuring timely delivery of products.

• Digital Operations Specialist with comprehensive experience managing end-to-end digital campaigns launch & reporting across direct display, programmatic, search, and social media platforms.
• Proficient at optimizing daily workflows, collaborating with internal teams and external vendors, and ensuring accurate tracking and derive campaign towards KPI's.
• Ability to trouble shoot tracking issues.
• Working experience on Google Analytics4 & Ad Verification tools, such as Double Verify and IAS.
• Present data insights using Excel and Looker Studio.
• Skilled in coordinating offline advertising campaigns and activations.

Coordinate with media agencies and direct retail clients regarding spot availability, bookings, specifications, sponsorships, and material confirmations; prepare and share final media logs and telecast certificates. Ensure compliance with assigned media rates. Assist in monitoring campaign progress and support invoicing processes.