Dima Alameddine
Dubai,UAE
Summary
Over 7 years of marketing experience across traditional and digital channels, driving growth and enhancing brand identities. Expertise in strategic planning, audience engagement, and data-driven decision-making. Proven ability to collaborate effectively within teams to achieve organizational goals.
Overview
12
12
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work history
Corporate Strategy and Performance Specialist
Abu Dhabi Media Company
Abu Dhabi
05.2021 - 09.2025
- Managed social and digital reporting for 19 brands across TV, radio, publishing and streaming service. Brands spanned a wide variety of categories including entertainment, sports, fashion, news and culture.
- Delivered over 100 scheduled and on-demand reports to support informed business decisions
- Cultivated relationships with marketing, PR, social media, and commercial teams.
- Provided data-driven insights that enhanced social media content strategy.
- Optimized sponsor acquisition and retention strategies through analytical recommendations.
- Increased traffic for ADtv Mena streaming service by leveraging digital insights to inform content selection.
Social Media Executive
Omnicom Media Group
Beirut
12.2018 - 04.2021
- Managed accounts for PepsiCo, Majid Al Futtaim Shopping Malls, and Abu Dhabi Media Network.
- Developed expertise of social media and Digital analytics tools including Emplifi, Google Analytics and Facebook Ads manager to report on key social and digital campaign results.
- Developed strong client relationships to ensure alignment on content strategies and crisis management.
- Collaborated with creative teams to formulate content calendars and activation proposals.
- Conducted listening reports and sentiment analysis to gauge audience engagement.
- Exceeded community management KPIs and received online praise from consumers.
Social Media Intern
HUG DIGITAL
Dubai
05.2017 - 08.2017
- Prepared monthly content calendars for strategic alignment.
- Conducted competitive analysis of social media strategies.
- Executed social listening exercises to gather insights and trends.
- Organized photoshoots for targeted social media content.
Marketing Coordinator and Clinical Dietitian
The Diet Center
Beirut, Lebanon
08.2013 - 07.2016
- Managed marketing strategies for healthy food catering programs, doubling subscriber numbers.
- Managed social media and digital platforms, enhancing viewership and traffic by 100%.
- Developed food catering proposals, securing contracts with many institutions across Lebanon.
- Conducted over 100 client consultations for weight management and tailored nutritional advice.
- Co-hosted a national radio nutrition segment weekly, engaging listeners and addressing queries.
Education
Digital Marketing Bootcamp - Marketing
Growth Velocity Academy
London 04.2021 - 04.2021
Master's degree - Marketing
HULT International Business School
United States 08.2017 - 03.2018
Master of Business Administration - Business Administration
HULT International Business School
United Kingdom 08.2016 - 07.2017
BSc - Nutrition and Dietetics
American University of Beirut
Lebanon 09.2009 - 06.2013
Skills
- Digital marketing analytics
- Stakeholder management
- Communication skills
- Resourcefulness
- Social media marketing
- Google Analytics and Emplifi expertise
Websites
Personal Information
Hobbies: Swimming, Reading, Fitness
Languages
English
Fluent
Arabic
Native
Affiliations
- Movies and Series
- Reading
- Swimming
Certification
Google Analytics
References
References available upon request.
Timeline
Corporate Strategy and Performance Specialist
Abu Dhabi Media Company
05.2021 - 09.2025
Digital Marketing Bootcamp - Marketing
Growth Velocity Academy
04.2021 - 04.2021
Social Media Executive
Omnicom Media Group
12.2018 - 04.2021
Master's degree - Marketing
HULT International Business School
08.2017 - 03.2018
Social Media Intern
HUG DIGITAL
05.2017 - 08.2017
Master of Business Administration - Business Administration
HULT International Business School
08.2016 - 07.2017
Marketing Coordinator and Clinical Dietitian
The Diet Center
08.2013 - 07.2016
BSc - Nutrition and Dietetics
American University of Beirut
09.2009 - 06.2013
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