DINA IBELLINI
Dubai
Summary
PERSONAL PROFILE & ATTRIBUTES
A specialist with over 15 years of local and international experience in the Branding, Marketing, Communication & Event Planning within the Luxury / Consumer Goods, Finance, Automotive, Government, Real Estate & F&B industries.
A self-starting, client-facing individual with a proven track record of business development within multiple industries. An entrepreneurial business leader with extensive contacts and expansive experience across multiple business sectors in the EMEA region.
Having the experience in the development and implementation of strategic planning and partnerships. A highly efficient, innovative and methodical branding/marketing specialist with extensive experience of supporting brands by reviewing developing, defining their overall marketing strategies and creative identities across all platforms.
Comfortable working in a fast paced, hands-on, growth orientated work environment, possess a proven ability to ensure that brand messages, standards and communications are understood and implemented effectively.
Overview
16
16
years of professional experience
1
1
Language
Work History
Director of Content & Events
UAE Pavilion Expo
01.2020
Head
Expo 2020| Dubai
09.2021 - 04.2022
- As the, of the Content & Events Departments, I managed over 32 Film productions within the UAE locations and over looked the events planning and execution at the Pavilion
- Managing the full production from budgets, scripts, story/mood boards, creative direction and locations
- Ensured the Brand identity is followed and fully respected to safeguard consistency throughout all content collaterals for both ATL and BTL plans
- Created a final Docu-film series of 2 seasons – ‘The land of Dreamers Who do’ – Link - https://www.youtube.com/watch?v=jMVzfpp0p2w
- Managing a crew of over 50x members to working with individual representative’s hand-picked by the Ministry of Culture and HH offices
- Overlooking events mainly for Leadership and Ministries in the UAE Pavilion to organizing our closing film premier within the UAE Pavilion venue
- Overlooking all events with the team within the UAE Pavilion from reviewing all design concepts to approving branding, content creations and guestlists ensuring all are within the Brand identity and guidelines.
Managing Partner
Brand Capital Branding and Creative Agency
Dubai
10.2019 - Current
- Joining as managing partner of Brand Capital, revamping the agency services, targeting various industries from the GCC, ME, Europe, Asia and USA
- Focusing on supporting and ensuring we bring clients visions to life by working together to uncover just what their key messages are
- Collaborating and self-expressing is part of our DNA
- Strategy - Brand, Digital, Content & Marketing
- Content – Creative direction and managing teams of photographers, videographers, drone specialists, social media planning with influencer management & copywriting
- Branding – Brand identity, vision, mission, key messages, Art direction, managing logo designs, packaging, motion graphics
- Technology – Managing Website designs, E commerce platforms and functionalities & SEO
- Media – PR, Media relations, Media monitoring, promotions
- Events – Product launches, Private events, Fashion shows, Exhibitions.
Marketing Director
Dolce Hospitality
Dubai
02.2016 - 07.2019
- Responsible for the implementation marketing strategies designed to maximize revenue and extend the range of sales opportunities and business growth
- Creating home grown F&B concepts to fit the GCC market
- Operational management support for the venues design and layout of concepts
- Managing and building Marketing, Events, PR and Social Media departments
- Creating conceptual plans and campaigns for the Restaurants to build awareness
- Focusing on the evolution of new business prospects through marketing strategies and business developing
- Creating a catering business arm for the holding group – Dolce Hospitality
- Managing external suppliers and agencies including media agencies, graphics agencies to global PR agencies
- Managed launch events, press days, Photo shoots, ATL and BTL Marketing and Promotional activation planning
- Setting the scope, implementation, management & review of marketing campaigns
- Building a data base for the group through local and international contacts
- Creating Digital awareness through Social media platform through content creation and community chatter
- Main point of contact with EMAAR Hospitality group
- Reporting directly to the CEO
Marketing Manger, Merchandiser Manger
House of Fraser, Store, Dubai & Abu Dhabi, Galeries Lafayette Department Store
Dubai
02.2015 - 01.2016
- Managing and building the Marketing and PR departments
- Planning innovative and creative commercial events
- Carrying out effective research & intelligence into competitor products & other trends
- Gathering and presenting key marketing data to account executives and suggesting necessary reactions to forecasts and sales targets
- Monitoring & reporting to senior managers on the effectiveness of strategies/campaigns
- Monitoring account performance
- Strategic planning for the store overseeing all creative design processes
- Daily management meetings with retail management team
- Working on securing a strong CRM system with RIS solutions
- Planning the Marketing and PR customer engagements to enhance the brand awareness within the region
- Management of brand activations to increase sales revenues
- Introducing new brands to be a part of the House of Fraser portfolio
- Organizing Fashion shows with external partners and sponsors
- Working closely with the design team on all creative aspects of shows and marketing campaigns
- Creating monthly reports and presentations for senior management
- Managing and approving all weekly content with the third-party social media agency
- Managed the stores digital marketing, ATL and BTL marketing, direct marketing and promotional activations
- Planning loyalty programme launches at House of Fraser
- Working with the VM team on window concepts in line with HOF guidelines
- Recruiting staff members for the stores marketing and events team Marketing & Visual
12.2012 - 07.2015
- Managed Marketing & Visual Merchandising Teams
- Worked closely with Dubai Mall, from booking advertising spaces within the mall’s vicinity from all communication aspects and ensuring all permits are finalized with DED
- Created marketing tools to enhance the brands exposure
- Attended the international marketing meetings in Paris
- Worked on the yearly plans to enhance the stores annual revenue
- Controlled the PR bookings with various publishing houses within the GCC
- Organized unique events from A to Z
- Actively worked on art work and design with our creative team for all marketing collateral
- Oversaw all Radio campaigns with ARN channels
- Successfully executed all visual identities for seasonal trends in store
- Built the loyalty programme thus increasing database from 25,000 to 187,000
- Art direction for all for key annual events such as breast cancer awareness, valentines, Ramadan, gourmet food festival events, taste of Dubai, charity fashion shows for Dubai Cares
- Managed the store’s fashion catalogue from A to Z, from creation, print to distribution
- Oversaw all regional marketing campaigns with a multi nationality focus i.e
- GCC, Russians, Chinese
- Increased sales by over AED 55 million within 12 months.
Marketing & Events Manger
Nakheel Marine & Leisure Group
Dubai
12.2009 - 10.2012
- Brand development planning – marketing strategy
- Establishing budget with brand owners - Managing A&P budgets: (2 million AED A&P budget for Pernod Ricard)
- Launching new brands to the market place
- Launching and overseeing advertising and media planning
- Developing sales tools, strategies and collateral through brand development and awareness with Sales Team
- Providing and positioning POS material within the outlets in line with A&P budgets
- Strategic planning with sales team, brainstorming and executing marketing design activities for the establishment of the brand presence in the market
- Product positioning in the market
- Implementing mid-term plans i.e
- Marketing plan for each account to ensure they fit accordingly to the outlet
- Increased CCD sales by activating brands
- Management of staff incentives and events
- Creative involvement with brand awareness; consisting of POS placement, event preparations and consistent communication with the brands for the events
- Management of brand activations with A&P budgets between AED 50,000 – 250,000
- Working closely with and for the distribution, supply, marketing and promotion of the liquor brands such as Moet Chandon, Grey Goose, Perriet Jouet, Chivas, Peroni, Havana Club
- Helped our small team managed to achieve a turnover of AED 45M over the last year.
Account Manger
Top Gear Promotions LLC, Dubai & Abu Dhabi
02.2007 - 10.2009
- Managing, planning and monitoring various projects to ensure client/consumer requirements are met
- Developing and managing all facets of design and building processes for projects, from the initial stages to the final hand over - preparing project schedules in-line with main construction schedules and timelines
- Scheduling and conducting meetings with subcontractors, suppliers and other related parties
- Evaluating, training and enhancing performances of various teams within projects developing necessary interdepartmental skills required to ensure tight deadlines are met and projects are completed.
Skills
Account managementStrong marketing development and strategy skillsProven business and implementation plannerThrives in high level business environmentsBroad knowledge of account management, up selling and client expectationStrategic Marketing & Product DevelopmentCorporate Brand DevelopmentMedia Relations & Agency ManagementHigh Profile Events Management
Timeline
Head
Expo 2020| Dubai
09.2021 - 04.2022
Director of Content & Events
UAE Pavilion Expo
01.2020
Managing Partner
Brand Capital Branding and Creative Agency
10.2019 - Current
Marketing Director
Dolce Hospitality
02.2016 - 07.2019
Marketing Manger, Merchandiser Manger
House of Fraser, Store, Dubai & Abu Dhabi, Galeries Lafayette Department Store
02.2015 - 01.2016
12.2012 - 07.2015
Marketing & Events Manger
Nakheel Marine & Leisure Group
12.2009 - 10.2012
Account Manger
Top Gear Promotions LLC, Dubai & Abu Dhabi
02.2007 - 10.2009