Dina Kirpalani
Dubai,United Arab Emirates
Summary
Accomplished professional with expertise in revenue management, market analysis, and selling strategies. Demonstrates proficiency in cross-media initiatives and advertising portfolio development, with a strong focus on customer segmentation and new product development. Skilled in revenue evaluation, corporate reporting, and enhancing revenue performance through strategic campaign and content development. Proven track record in project management, post-campaign analysis, and media reach analysis. Strong leadership and negotiation skills complemented by a commitment to client relationship management and training & development.
Overview
24
24
years of professional experience
Work History
Senior Sales Manager
Sky Blue Media LLC
Dubai, UAE
11.2023 - 08.2024
- Implemented geo-targeting and location-based marketing to optimize ad placements, delivering innovative solutions for MUPIs (Mobiliers Urbains pour l'Information) and large-format hoardings tailored to advertiser needs.
- Drove affiliate revenue growth through performance marketing strategies increasing sales by 15% , and leveraging an online platform to create an additional marketplace targeting Dubai's highly mobile consumer base .
- Secured and executed high-impact OOH campaigns for top-tier clients, including Max Fashions, Century Financial, and R&B , while delivering brand-dominant bus shelter activations for Heinz and Homes R Us.
- Negotiated and managed strategic barter deals with real estate giants like DAMAC , deploying mobile sales offices to capture high-net-worth clientele in prime locations.
- Spearheaded digital marketing initiatives to enhance online presence, drive audience engagement, and integrate cross-channel advertising strategies for amplified brand impact.
Revenue Head
Radio Mirchi/ Radio Asia
Dubai, UAE
04.2022 - 11.2022
- Conducted in-depth market analysis , evaluating pricing strategies, competitive landscapes, and customer insights to drive data-informed decision-making and optimize sales performance.
- Developed and refined sales strategies across multiple channels and customer segments, ensuring alignment with revenue goals and dynamic market conditions.
- Drove expansion initiatives in collaboration with the Brand Team in India, integrating long-term revenue forecasting with agile short-term strategies to enhance market positioning.
- Led cross-media revenue growth strategies , activating multi-platform media sales opportunities to diversify revenue streams and maintain a high-value advertiser pipeline.
- Owned the full sales lifecycle , from media strategy and prospecting to deal closure, securing high-impact advertising partnerships.
- Managed a robust advertiser portfolio , expanding the client base while securing repeat business and long-term revenue sustainability .
- Built and nurtured client relationships , overseeing account planning, performance reviews, and quarterly business evaluations to ensure sustained advertiser satisfaction.
- Identified new revenue opportunities , spearheading the development of new media products, formats, and features tailored to advertiser needs.
- Prepared high-impact sales proposals , media schedules, production briefs, and pricing documentation to optimize client engagement and campaign execution.
- Provided key sales performance insights to the Head of Marketing, presenting data-driven revenue projections and strategic sales enhancement recommendations .
- Led budget planning and revenue forecasting , ensuring precise revenue predictions and annual budgeting accuracy to meet corporate objectives.
- Directed sales operations , overseeing team-wide efforts to strategically launch new media products, optimize inventory allocation, and influence internal media sales strategies for revenue acceleration.
Sales Account Manager
Arabian Radio Network
Dubai, UAE
03.2018 - 01.2021
- Managed a diverse portfolio of advertising accounts , successfully driving long-term client success through strategic radio advertising sales across four language-specific stations .
- Executed cross-platform sales strategies , integrating on-air campaigns with social media activations to maximize reach and generate secondary revenue streams .
- Developed and sold high-impact, client-integrated advertising solutions , enabling multi-channel exposure across radio and digital platforms within the network.
- Led tailored advertising proposals , leveraging market segmentation and audience insights to secure optimal advertiser ROI.
- Collaborated with internal teams , supporting both company-wide and individual sales targets through knowledge-sharing and strategic client management.
Deputy Manager - Branded Content
Zoom TV (Times of India)
Mumbai, India
04.2007 - 10.2007
- Developed and executed branded content strategies , collaborating with the programming team to create sponsorship-driven integrated shows , driving advertiser engagement and revenue generation .
- Seamlessly coordinated content integrations , ensuring smooth execution between production teams, programming, and commercial partners for optimal brand representation.
- Managed end-to-end project timelines , overseeing deadlines, deliverables, and execution plans for new content initiatives aligned with advertiser commitments.
- Optimized content monetization opportunities , securing sponsorship deals and enhancing audience engagement through strategic brand placements.
Media Manager
Madison Communications Pvt. Ltd.
Mumbai, India
06.2005 - 03.2007
- Designed and executed data-driven media plans across TV, Radio, and Print , leveraging Reach data to optimize campaign effectiveness for target audiences.
- Conducted post-campaign analysis , tracking key performance metrics to measure campaign success and refine future media strategies.
- Researched and evaluated sponsorship opportunities , analyzing channel-specific program sponsorships to maximize brand visibility and media ROI.
- Orchestrated integrated advertising campaigns , aligning on-air promotions with on-ground activations , including mall events, new product launches, and special brand initiatives under the Asian Paints umbrella .
Sales Executive
Times of India, RESPONSE
Mumbai, India
02.2001 - 05.2005
- Planned and managed advertisement schedules across multiple newspaper editions , ensuring optimal placement and audience reach.
- Designed and coordinated page layouts , overseeing pre-press material approvals to maintain quality and timely execution of print advertisements.
- Handled key advertising accounts , executing business prospecting strategies to expand client portfolios and promote advertising-related products and services .
- Ensured seamless campaign execution , liaising with editorial and production teams to meet publishing deadlines and advertiser expectations.
Education
Bachelor's degree - Commerce
Mumbai University
India Skills
- Revenue Management
- Market Analysis
- Selling Strategies
- Cross-media Initiatives
- Advertising Portfolio
- Customer Segmentation
- New Product Development
- Revenue Evaluation
- Corporate Reporting
- Revenue Performance
- Campaign Development
- Content Development
- Project Management
- Post Campaign Analysis
- Media Reach Analysis
- Leadership & Negotiation
- Client Relationship
- Training & Development
- Relationship building
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Languages
English
Beginner
Hindi
Beginner
Custom
- Revenue Head
- Media Manager
- Sales Account Manager
- Deputy Manager (Branded Content)
Personal Information
- Gender: Female
- Nationality: India
Timeline
Senior Sales Manager
Sky Blue Media LLC
11.2023 - 08.2024
Revenue Head
Radio Mirchi/ Radio Asia
04.2022 - 11.2022
Sales Account Manager
Arabian Radio Network
03.2018 - 01.2021
Deputy Manager - Branded Content
Zoom TV (Times of India)
04.2007 - 10.2007
Media Manager
Madison Communications Pvt. Ltd.
06.2005 - 03.2007
Sales Executive
Times of India, RESPONSE
02.2001 - 05.2005
Bachelor's degree - Commerce
Mumbai University
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