Dina Abendeh

• Transitioned from corporate roles to pursue a self-exploratory journey, focusing on personal and professional growth while managing relocation from Qatar to the UAE.

• Built and scaled a personal brand to over 145K+ followers, leveraging expertise in content creation, audience engagement, and digital strategy.

• Created compelling content showcasing places and experiences, successfully driving virality and boosting visibility and profits for clients.

• Worked with businesses to strategize their social media presence, building on the success of viral campaigns to enhance long-term engagement and brand growth.

• Partnered with various clients and agencies to design and execute impactful digital marketing campaigns tailored to their goals.

• Helped clients navigate regional trends and cultural nuances to create relatable and impactful content that resonates with diverse audiences.

Selected Work:

• Developed strategies to grab attention, foster engagement, and ensure sharable content. Below are samples demonstrating the success of this approach:

• Sample 1

• Sample 2

• Sample 3

This version incorporates your work samples while emphasizing your strategic expertise.

• Support development and implementation a holistic social media strategy, relevant KPIs in line with company objectives, social media policy and procedures for all of the Company's social channels including but not limited to LinkedIn, Twitter, Instagram and Facebook
• Support the development and manage the Company's social media content pillars, ensure that social media activities are in sync with the established pillars
• Review and update the content pillars from time to time based on company objectives
• Oversee the execution of social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Devise social content strategies and framework to develop content themes, creation and maintenance of content plans/calendars to support various company and stakeholder initiatives with aim to drive department KPIs including but not limited to Brand Awareness, Lead Generation in an efficient manner
• Drive approaches and actions to build social presence, ensuring key content is delivered to the audiences and maximizes efforts as well as ensuring cost effectiveness by using a healthy mix of own, paid and earned channels

• Establish social media, traditional media, and digital offerings/services for the agencies
• Project management and client management
• Performing audits on clients media and online presence and providing insights and reports
• Establishing internal workflows internally within the teams and externally with other departments and organisations
• Reputation social media listening and monitoring
• Manage the content creation and optimization process
• Data mining and social analysis
• Influencers campaigns
• Viral marketing
• Crisis management

• Part of Portland Government Advisory team
• My role focused on providing consultancy to our government clients on digital and social media best practices and content development as well as providing analytical & monitoring reports that covered both owned media performance in addition to crisis monitoring
• Project management and client management
• Reputation social media listening and monitoring
• Manage the content creation and optimization process
• Data mining and social analysis
• Influencers campaigns
• Viral marketing
• Crisis management
• Create communication plans and recommendation notes

• Part of Sadeem (the first of its kind competition for social media influencers in the MENA region)
• My role focused on developing the social media strategy for the 1st season of the show, and to manage the team and agency executing it
• Identify social media platforms and concepts that fit into Sadeem's digital strategy and the broader strategies of Al Jazeera Media Network
• Develop strategies, campaigns, workflows, policies and best practices for Sadeem to promote talent and audience interest to increase social activity and engagement on each platform
• Collect and analyse data from various social networks to develop insights-driven reports and dashboards
• Tasked with creating a culture of data-driven development within the department and in its workflows
• Oversaw the execution of Sadeem's engagement projects and campaigns, ensuring they get done in a timely manner and within the scope of the allocated budget for each particular project or campaign
• YouTube content consultancy
• Email Marketing
• Website CMS management (Drupal) and SEO copywriting
• Influencers marketing and management, support in establishing an influencers agency for SADEEM

• Provided consultancy and social media management services to various clients such as the General Entertainment Authority, Ministry of Labour and Social Development, Ministry of Finance and Philips Lightening Arabia
• Established the social media profiles of General Entertainment Authority and Roznama in KSA and was the project lead on the account
• Managed and advised on crisis management measures and operations
• Part of the Pitching and New Business team
• Created strategies and tactics for client across different social media platforms
• Managed and maintained the agency's relationship with our clients
• Created listening reports and in-depth analysis of the brand reputation including sentiment, trends and audience perspective
• Managed Influencers marketing campaigns
• Oversaw and managed the team of copywriters, designers, and community managers
• Compiled analytics reports on campaign performance, highlighting successes and identifying areas for improvement
• Provided Input on all planning and provide the digital/social media point of view
• Worked with an outsourced ad internal team members to oversee and manage the quality of work so that it meets and/or surpasses the client's expectations
• Owned the day-to-day working relationship with clients and managed retention/ renewal of existing clients and spot opportunities to cross-sell additional services
• Managed client expectations, bringing issues/concerns to clients' attention before they become problems, offering potential solutions and advising of potential delivery delays
• Reporting - Produced regular client and internal reports including community management performance vs
• Client benchmarks utilizing Facebook Insights and other key social reporting tools

• Developed and executed online marketing activations to promote the company's brand
• Developed and tracked online marketing budgets
• Drove profitable sales and brand growth
• Leveraged customer insight data to refine brand management
• Optimized content on the website to advance search performance and lead generation activity 'SEO'
• Provided design and direction for collateral, web, online product packaging and other visual communications media for the company
• Analyzed and provided recommendations and implemented SEM / PPC and search campaign strategies
• Established SocialDice's blog
• Developed and implemented email marketing campaigns
• Manage social media activities, content and campaigns

• Managed multiple regional brands across Saudi Arabia, UAE, and Oman such as IKEA Saudi Arabia, Burger King, Al Mathaq Restaurants and Texas Chicken
• Developed data-driven social media campaigns focused on increasing footfall and sales
• Created bespoke social media calendars to help the clients engage with their online communities
• Managed the client's social media advertising strategy and budgeting
• Operated day-to-day account management and community management tasks, community management and moderation
• Creating monthly, quarterly and annual reports, in addition to creating post-campaign analytical reports to help our clients measure ROI and campaign effectiveness
• Provide social media support and input to all client communication plans
• Take a leadership role in digital/social client presentations as well as business development presentations and research
• Assist all iMENA team members and portfolio companies with digital strategies and planning