Disha Dhairyavan
Dubai
Summary
Strategic Business Development & Partnerships Leader with 13+ years driving commercial growth, merchant acquisition, and digital transformation across the UAE and GCC. Proven expertise in forging long-term partnerships with leading F&B, lifestyle, travel, and retail brands, delivering consistent revenue growth, and leading high-performing teams. Skilled at identifying market opportunities, building scalable partnership frameworks, and aligning merchant needs with innovative payment and digital solutions. Seeking to leverage expertise at Director level to expand merchant acceptance, strengthen commercial partnerships, and accelerate digital adoption across key verticals.
Overview
14
14
years of professional experience
Work History
Senior Key Account Executive
Groupon FZ - LLC
02.2015 - Current
- Spearheaded merchant acquisition and commercial partnerships with 500+ premium brands across F&B, lifestyle, beauty, wellness, travel, and entertainment.
Delivered double-digit annual revenue growth, managing portfolios worth AED 3.5 million+ while achieving profitability targets.
Partnered with C-level executives of leading merchant groups to design digital-first growth strategies that boosted customer acquisition and repeat transactions.
Built and scaled a high-performing BD team (10+ members), coaching them to exceed targets and secure long-term merchant retention.
Introduced and grew new categories (luxury dining, VR/experiences, wellness), expanding Groupon’s UAE merchant base by 40%.
Championed data-driven deal structuring, aligning merchant offerings with consumer demand, resulting in top-performing campaigns across the region. - Key Achievements
Merchant Ecosystem Growth: Established partnerships with top-tier regional groups, boosting transaction volumes by [3%] YoY.
Digital Commerce Enablement: Led initiatives that drove SMEs’ adoption of online platforms, bridging offline-to-online customer journeys.
Revenue Leadership: Delivered AED 4 million+ annual revenue through innovative merchant campaigns and long-term agreements.
Leadership Impact: Mentored and developed BD managers, building a pipeline of future leaders in commercial strategy.
Account Manager
Groupon FZ - LLC
02.2012 - 02.2015
- Managed closed to 30 cases and 50 calls in a day
- Managed campaign budgets, performance forecasting, and service delivery.
- Collaborated across internal departments to maintain high client satisfaction.
Education
Master's - International Business
University of Barcelona
01.2020
Bachelor of Arts - Fashion Design
Manipal Academy of Higher Education
Dubai01.2011
Skills
- Merchant Partnerships & Acquiring Growth
- Commercial Strategy & Revenue Expansion
- Digital Payments & E-commerce Enablement
- High-Impact Negotiations & C-Level Stakeholder Management
- Market Penetration & Go-to-Market Strategy
- Team Leadership & Talent Development
- Strategic Alliances (F&B, Travel, Retail, Lifestyle Sectors)
- Data-Driven Sales & Performance Optimization
Accomplishments
- Led integrated marketing campaigns that boosted customer acquisition by 12% and brand engagement across UAE.
- Managed executive-level communications and strategic account narratives for 300+ clients.
- Built and trained high-performing marketing & sales teams, improving retention and onboarding efficiency.
- Developed and tracked performance KPIs, increasing conversion rates and communication impact by 8%.
- Generated AED 5M+ in revenue while aligning go-to-market strategy with brand positioning goals.
Timeline
Senior Key Account Executive
Groupon FZ - LLC
02.2015 - Current
Account Manager
Groupon FZ - LLC
02.2012 - 02.2015
Master's - International Business
University of Barcelona
Bachelor of Arts - Fashion Design
Manipal Academy of Higher Education
Key Strengths
- - Integrated Marketing Strategy
- - Executive & Government Stakeholder Engagement
- - Corporate Communications & Brand Messaging
- - Crisis & Reputation Management
- - Campaign Design & Execution
- - Team Leadership & Cross-Functional Collaboration
- - KPI Monitoring & ROI Optimization
- - Digital Media & Public Relations
Similar Profiles
Heather CrockettHeather Crockett
Independent Contractor at LlcIndependent Contractor at Llc
Frederick MeyerFrederick Meyer
Consultant Government Medical Sales Group at LLCConsultant Government Medical Sales Group at LLC
Suzana TembeleSuzana Tembele
Fresh Food Associate at LLCFresh Food Associate at LLC
Elhaj MohamedElhaj Mohamed
IT Support Engineer at Globalise internationalIT Support Engineer at Globalise international
Jayalakshmi GajendranJayalakshmi Gajendran
Submission/Resubmission Officer - Coding at Aster DM HealthcareSubmission/Resubmission Officer - Coding at Aster DM Healthcare