Disha Mahbubani

Key Accounts:

GM MEO - Chevrolet, GMC, Cadillac, OnStar & ACDelco

Role & Responsibilities:

• Work with assigned clients to create and push the client work to the boundaries of the social and digital space
• Take responsibility for entire process and makes yourself accountable for deliverables released to client and deployed to market
• Understand business at a granular level and be able to provide recommendations (weekly, monthly) on how to change and adapt to business needs
• Route and oversee strategic and creative process, allocate & assign creative resources, and coordinate with data, strategy social and creative teams
• Consult with discipline leads and collaborate with creative, and members to build the best solutions for individual campaigns
• Keep accurate records of campaigns and campaign performance as well as track against project scope
• Work with the Client Services Director / General Manager to plan growth of each business segment assigned
• Help onboard, train and guide other team members as needed
• Help handle day-to-day escalations for all programs
• Assist with annual planning, program evaluations, enhancement recommendations, etc.
• Ensure the timely handoff of deliverables to client
• Other responsibilities as assigned

Key Accounts:

GMC & Chevrolet

Role & Responsibilities:

• Develop positive working relationships with all customer touch points
• Drive client retention, renewals, upsells and client satisfaction
• Work closely with Account Executives and Ad Operations on day-to-day operational processes including campaign set-up, receipt of creative or tags, trafficking, optimization, troubleshooting and QA
• Work closely with Analytics and Ad Operations to determine root causes for customer success or failure and drive requirements for product or process enhancement and development as needed
• Partner with internal cross-functional teams to understand customer goals and key performance metrics and exceed those goals throughout the campaign
• Leverage technical tools and quantitative data to manage campaigns to success, high customer satisfaction and renewal
• Prepare campaign insights reporting, including analysis and research
• Manage weekly campaign status documents for review
• Manage customer activity with CRM tools for maximum efficiency and visibility, with carefully executed follow-up to closure on open issues
• Provide input on new processes and workflows as needed
• Focus on ensuring we maintain superior customer service levels, operational excellence and strategic insight

Key Accounts:

GMC & Cadillac

Role & Responsibilities:

• Serve as the lead point of contact for all account management matters
• Build and maintain strong, long-lasting client relationships
• Negotiate contracts and close agreements to maximize profits
• Ensure the timely and successful delivery of our solutions according to customer needs and objectives
• Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders
• Develop new business with existing clients and/or identify areas of improvement to meet sales quotas
• Prepare reports on account status
• Collaborate with sales team to identify and grow opportunities within territory
• Assist with challenging client requests or issue escalations as needed

Key Accounts:

McDonald's, Samsung, Global Village, GMC Arabia, AKI

Role & Responsibilities:

• Put Agile and traditional PM methodologies into practice based on project requirements.
• Leading a team of web developers responsible for managing content across brand websites/apps.Facilitate the Agile framework across the organization, teams and various projects.
• Working towards maximizing the business value through efficient planning and execution.
• Managing technical development and media teams on website and display deliverables.
• Client management and liaison throughout the project lifecycle among daily updates.
• Work with regional and global Leo Burnett & client teams to keep up to speed with upcoming product launches and annual marketing plans.
• Defining the scope of work, project plan, and cost for multiple projects.
• Carrying out QA testing cases to ensure all projects/campaigns are delivered to the highest quality. Collaborating with other team members to ensure all communication is in-synch for the brand.
• Work on dynamic and standard display advertising and video campaigns while keeping the brand/campaign strategy in mind.
• End-to-end involvement throughout the digital project life-cycle from scoping to delivery and agency-agency support.
• Contribute to creative and technology innovations.
• Involved in all post-campaign analysis, performance reporting, and putting together a continuous improvement plan.

Key Account:

Dedicated agency for Chevrolet Arabia

Role & Responsibilities:

• Developed new processes to streamline agency-client and interagency workflow
• Managed brand and retail campaigns with the help of well thought out road-maps and project plans Responsible for managing dealer communications
• Led the Digital Activation at the Kuwait Dealership - Al Ghanim.
• Working closely with the lead CRM agency and continously omptimizing the lead collection strategy keeping media and creative in mind
• Collaborating with internal teams (Account Management, Client Servicing, Digital, Creative, Planning and Development) to deliver digital and offline projects
• Responsible for leading daily morning meetings with the wider agency members to ensure ongoing projects are on track Integral part of weekly client catch ups held to discuss and flag any ongoing issues that may be causing hinderance
• Dealing with vendors and suppliers (Example: photographers, directors, models, etc)
• Generating costs and any financial peripheral required for approvals
• Liasing with the global team on upcoming product launches
• Reporting to the Head of Digital and Business Unit Director Defined project deliverables and monitored status of all tasks
• Drafted action plans and led meetings with department executives to review project status and proposed optimizations

Key Account:

Dedicated Agency for Chevrolet Arabia

Role & Responsibility:

• Developing clear and engaging content that is consistent with Chevrolet's brand image and addresses both business goals and consumer needs.
• Analyzing content marketing data to identify trends and anticipate consumer needs.
• Performing content audits to assess how well existing content is performing.
• Performing content gap analyses to determine what type of content is missing and what is needed.
• Delegating tasks to writers and editors and providing feedback.
• Creating, adjusting, and managing the editorial calendar.
• Establishing style guides that specify the writing style and tone needed to create engaging content.
• Developing a solid understanding of the target audience through online and traditional market research.

Key Accounts:

Fiat-Chrysler Automobiles, Omniyat Properties, Sobha Real Estate, Shapoorji Pallonji, DAMAC, Al Dar, HTC Vive, Hasbro, Hamley's, Dubai Ladies Club, Beiersdorf B2B, Starbucks OOH

Role & Responsibilities:

• Worked as part of a 9 person team to develop innovative branded marketing collateral.
• Performed initial client assessment and analysis to begin research process.
• Worked closely with the digital director on performance media campaigns, digital activation and social media calendars Involved in the core pitch team that won the Starbucks OOH account
• Liasing with outside vendors on quotes and installations

Role & Responsibilities:

• Worked on launching the region's first influncer metric comparison platform.
• Assisting upcoming and established influencers set up their profile on the website.
• Presenting influencer profiles to clients searching for the right audience.

Key Accounts:

UAE JJF, Emirates Motor Company (Dealership for Mercedes Benz, Abu Dhabi), Western Motors (Dealership for Jeep, Abu Dhabi), Eastern Motors (Dealership for Fiat, Abu Dhabi), Emirates Islamic Bank, VLCC, Chicco, LG, Abu Dhabi Sports Festival, Souq Qaryat Al Beri, Balade Farms

Roles & Responsibilities:

• Worked on long and short form scripts for video content
• Responsible for conceptualizing shoot ideas with the Creative and Art Directors
• Curating weekly and bi-weekly social media calendars for platforms requested by the client (Facebook, Instagram, Snapchat, Twitter) Drafted copy templates for external Community Managers
• Proofreading catalogs, websites, POS material

Roles & Responsibilities:

• Sourcing, curating and updating restaurant related data on Zomato’s website and app
• Quality check for data on the website to ensure that information is accurate
• Be a part of the new product initiatives in terms of data
• Looking out for new restaurants in the city and keeping the platform updated
• Collecting comprehensive information including menus and photos by visiting restaurants 2-3 days in a month
• Interacting with restaurant managers/owners and generating sales leads for the team