DOUNIA FADI

• I was recommended by Dubai Govt. (DLD) to launch eXp Realty's Dubai operations and open their 1st GCC branch.
• Established performance metrics, resulting in increased team efficiency.
• Developed effective business strategies for sustained growth.
• Responsible for driving eXp’s growth in Dubai from the ground up.
• Creating and executing Dubai market entry and growth plan
• Driving agent recruitment, retention, and performance
• Exceeding quarterly growth and revenue targets.
• Ensuring eXp’s value proposition is effectively communicated in the UAE market

Summary: As Managing Director & Country Head of eXp Realty Dubai, I am responsible for leading the company’s full-scale expansion into the UAE, ensuring complete regulatory compliance, cultural alignment and operational integrity. I oversee market strategy, agent network growth, revenue performance, and operational infrastructure while representing eXp across the region with senior stakeholders, developers, regulators and industry partners. My role includes driving agent recruitment and productivity, protecting the brand’s reputation, ensuring ethical and compliant operations, building strategic partnerships and aligning Dubai’s performance with eXp’s global objectives. I manage high-impact projects, safeguard confidential business intelligence and lead the organization’s local growth trajectory with a focus on performance, innovation and long-term sustainability.

• After owning MD Properties Dubai for 3 years, was approached by BHHSGP team to join them, after lots of negotiation have decided to merge both companies and brought by team and resources over.
• Liaised regularly with CEO to align strategies and objectives.
• Advanced the use of technology in operations for streamlined workflow.
• Championed customer-centric approach, resulting in enhanced client satisfaction.
• Represented company in public forums, enhancing brand reputation and visibility.
• Directed staff training programmes to ensure competency and skill development.
• Negotiated contracts with external partners for mutual benefits.
• Established key performance indicators to measure operational success.
• Streamlined operational procedures, enhancing overall efficiency.
• Bolstered company's market presence with strategic partnerships.
• Improved business performance by implementing effective strategies and growing the team.

• After resigning my position as CEO at Elysian Real Estate I have decided to start my own real estate brokerage firm, so I started MD Properties Dubai, my duties and responsibilities were same as I had in my previous role.

• Co-founded elysian real estate with the owner and started as the sales manager, setting up the business from scratch and building a strong sales team
• I was responsible for the day‐to‐day running of the business with a particular emphasis on sales, marketing and business development
• Making sure that the business continues to grow by way of developing new clients whilst maintaining its existing customer base and growing the inventory
• During my tenure as the managing director and CEO, the business has grown even further, increased the work force across all departments and created specialized divisions in every segment of the business to ensure optimum service and satisfaction to all our clients and partners
• As the head of the company, I have insured to keep great professional relationship with all my co‐workers as well as every individual/company in the industry
• More duties:
• Identifying, developing and directing the implementation of business strategy
• Cultivating the company's reputation in the market with customers, partners & developers
• Involved in planning & organizing the organization's activities to achieve targets
• In charge of leading, motivating and developing the sales and middle management teams
• Liaising with officials of government departments and regulatory bodies
• Managing multi‐disciplined teams and resolving any conflicting priorities
• Developing business plans and preparing comprehensive business reports
• Improving margins and maintaining a high quality service to clients
• Professional achievements:
• Signed exclusive sales and marketing rights of a high-end hotel and residential development in downtown worth AED 1.2Billion
• Received the Honorary award by RERA & Dubai land department for being the most active real estate brokerage in Dubai in 2014
• Received most Popular brokerage award in Dubai by Property Finder in 2014
• Received TWO of the top awards from the people's choice awards by property times in 2014
• Received best agency award of the month by Bayut in 2015
• Received a loyalty awards from Dubizzle at their 10th anniversary event
• Featured in Forbes Middle east magazine for their brand voice section on their real estate and construction issue in September 2015
• Had the privilege to be part of the speaking panel at the cityscape global conference in September 2015 which received lots of appreciation and positive reviews
• Regular statements and articles in Gulf News, Al Khaleej Times and Property Weekly newspapers
• Regular column writing in the gulf property magazine Year 2016
• Two cover stories featured properties at the prestige magazine Year 2015

• Same Duties and responsibilities as my previous job

• In both positions my Job responsibilities included; Obtaining availability from different developers and individual sellers, obtaining new clients and ensuring them of the most optimum service from initially showing them the various property options available in Dubai, depending on their budget and requirements to the booking and transfer stage of the deal, Liaising with over‐seas clients, Catering to individual needs of clients and finding them the best suited option to suit their requirements
• Also in both positions I was hitting my targets and was top agent majority of the time.