Dr Anita Madheshia

PROMOTED FROM DIRECTOR OF BUSINESS DEVELOPMENT POSITION TO DIRECTOR OF SALES AND MARKETING WITHIN A YEAR

• I made a transition in Hospital revenue from 7 million to 12 million per month in a year.
• Managed to grow and maintain revenue during the construction phase of the hospital.
• Successfully augmented CBDs from 5 to 48 in one year.
• Headhunting top RGD's, adding flash revenue.
• Improved ARPP by working on Casemix.
• Assessed current service needs and calculated product satisfaction levels to make appropriate product and service adjustments.
• Collaborated with sales and marketing departments to support client acquisition.
• Implemented innovative business development strategies to increase customer base and expand market share.
• Created cross-functional teams to promote consistent brand messaging, demand-generation programs and sales tools.
• Brand management: Maintain and enhance the company's brand image and positioning in the market.
• Marketing Strategy Development by collaborating with C-level execs to define marketing objectives and create comprehensive marketing strategies aligned with the company's goals.
• Expertise in providing a new direction and leadership while managing overall sales & marketing with P&L accountability.
• Developing and implementing sales and marketing strategies. Creating strategic plans to promote the hospital's services, attract patients, and increase revenue.
• Designing and Managing the Marketing Budget. Monitoring expenses and ensuring that the marketing initiatives are cost-effective and aligned with the hospital's objectives.
• Building and managing a marketing team. Responsible for hiring, training, and supervising a team of Marketing and Sales professionals.
• Collaborating with internal stakeholders. Working closely with hospital administration, medical staff, and other departments to align marketing efforts with the organization's overall goals.
• Tracking and analyzing marketing performance. Measuring the effectiveness of marketing campaigns, tracking key performance indicators (KPIs), and analyzing data to make data-driven decisions.
• Building and maintaining external partnerships. Involving in establishing relationships with external partners, such as healthcare providers, insurance companies, and community organizations.
• Staying updated on market trends.
• Evaluated existing accounts to engage customers and generate sales leads to maintain client retention.
• Increased the strategic Partners for working on the Satellite Clinic model.
• Developed short-term and long-term goals with the team to build a brand, improve rankings, and drive business success.

• Heading the Business development of 3 branches of Saudi German Hospital (Dubai, Ajman & Sharjah) stretching from Northern to Southern Emirates of UAE and a clinic located in Jumeirah with acumen in business development strategies via Referrals, CBDs, RDSs, marketing strategies, and CSR activities
• Generated over 45Million+ Revenue in 2 years via strategic planning and implementation of seasonal and annual sales, and marketing plans with an average of 1.8 Million monthly.
• Surpassed all goals by 200% and continuously maintained it every month for the Dubai branch and 50% increase for Ajman & Sharjah Branch
• Planning and executing the business development plan for the upcoming Centre of Excellence Hospital and new independent clinics
• Active participation in the recruitment of Revenue Generating doctors to the panel of SGHD and closing their contracts
• Exploring new revenue-generating models for the hospital in conjunction with the CEO, Medical Director & CNO and supporting it through marketing initiatives to increase visibility.
• Spearheaded annual strategic planning meetings with clients to secure relationships that delivered high-value increases in annual agreements.
• Hitting the record census of referral business in the history of Saudi German Hospital Dubai. Hired and trained new liaisons.
• Created and coordinated quarterly sales strategy plans, motivating and incentivizing teams to continually hit targets.
• Coordinated with other departments to provide smooth execution of sales initiatives.
• Facilitated regular team meetings to discuss challenges, successes and strategies.

• Improved the footfall performance for OP from 600 to 750 patients per day and for IP 32-40 census per day.
• Planning and executing the growth performances for the various center of excellence specialties
• Revenue augmentation with in-house promotional programs in sync with the CSR Team.
• Managing all marketing activities for the hospital.

• Creation and publication of all marketing material in line with marketing plans.
• Planning and implementing promotional campaigns.
  Managing and improving lead generation campaigns, measuring results.
• Creating a wide range of different marketing materials.
  Working closely with design agencies and assisting with new launches.
• Maintaining effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

• Developed and maintained relationships with healthcare professionals throughout the area and outer
• Implemented strategic marketing plans.
• Increased the number of referrals in the center along with managing the daily operational activities for 2 branches