Summary
Overview
Work history
Education
Skills
Accomplishments
Languages
Custom
Personal Information
Timeline
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Dr.Vamsha Shetty

Dr.Vamsha Shetty

Business Development
Dubai,UAE

Summary

Accomplished professional with extensive experience in business establishments at corporates such as RTA, CARS TAXI, MASHREQ, and the Ministry of Presidential Affairs. Managed a comprehensive database of over 1000 doctors and successfully organised major events in oncology, cardiology, OBG, paediatrics, and dental fields. Spearheaded the launch of NMC VINODA and executed impactful awareness campaigns for oncology. Committed to leveraging expertise to drive successful initiatives in healthcare and corporate sectors.

Driven and strategic thinker with proven background in sales and client relationship management, coupled with strong negotiation and leadership skills. Skilled at identifying growth opportunities and building strategic partnerships, aimed at driving business expansion. Ready to leverage expertise and vision to make significant impact in role.

Overview

13
13
years of professional experience
9
9
years of post-secondary education

Work history

Sr. Manager – Business Development and Marketing

Zulekha Healthcare Group
06.2023 - Current
  • In this role, I report directly to the Director of Business Development and Marketing, as well as to the heads of individual facilities. My key responsibilities include driving business development, marketing strategies, and brand positioning for the entire group.
  • I manage a monthly revenue target of 3 million for both super-specialty hospitals.
  • Oversee the recruitment and management of visiting doctors, adding new doctors to our network, and maintaining our existing database—totaling 46 visiting doctors in Sharjah, with new partnerships in Dubai.
  • Lead corporate engagement initiatives, including partnerships for pre-employment medical check-ups and annual health assessments. Notable corporate clients include Petrofac, McDermott, Saipem, and DP World.
  • Drive brand positioning efforts with corporate partners, developing and executing customized marketing campaigns.
  • Establish partnerships with government entities like ENOC, DEWA, Municipality, and RTA, bringing in specific audiences and ensuring better service access.
  • Organize community programs focused on oncology, such as panel discussions with experts and celebrating cancer survivors.
  • Forge corporate partnerships for the Zulekha Smart Medical Fitness Centre, which primarily handles visa medicals.
  • Collaborate with charity organizations to provide treatment support for patients in need.
  • Track and monitor the effectiveness of marketing campaigns, patient referrals, and other initiatives aimed at revenue generation.
  • Successfully organized the largest cardiology conference, attended by the Consul General of India, major regional charities, Dubai Ambulance, National Ambulance, and the American Heart Association, highlighting our cardiac care services.
  • Act as the single point of contact for strategic partnerships with major hospitals, particularly in the transfer of patients for specialized services like PICU, cardiothoracic surgery, neurosurgery, and interventional neuroradiology. This has resulted in substantial referrals, including for our Level 3 NICU.

Head of Business Development

Tadawi Healthcare LLC
Dubai, UAE
01.2022 - 01.2023
  • In this role, I report directly to the CEO and Chairman, and am responsible for overseeing brand positioning, marketing strategies, and business development for the group.
  • Led content creation, branding initiatives, and corporate partnerships independently with a newly formed team.
  • Strategically managed and positioned the brand on social media platforms, achieving a 200% increase in followers within two months.
  • Drove a 200% growth in corporate events and partnerships, maintaining ongoing engagement with key stakeholders.
  • Developed and executed innovative campaigns to attract increased foot traffic and brand visibility.
  • Achieved 3.2 million in business revenue within four months, independently managing the entire process.
  • Successfully empaneled 4 new CBD doctors, expanding our network and services.
  • Led a complete overhaul of content and communication strategies across all platforms to better align with brand goals.
  • Delivered an 85% reduction in patients visiting competitor hospitals from Tadawi by strengthening our offerings.
  • Closely tracked the performance of campaigns, patient referrals, and other marketing initiatives, contributing directly to revenue generation.
  • Partnered with prominent events, including the World Padel Championship and the World Volleyball Tournament, enhancing the brand’s exposure.
  • Established strategic partnerships with major hospitals, strengthening our collaborative efforts and patient transfer processes.

Head of Sales and Marketing UAE

Agiomix- AG Holding Group
01.2020 - 01.2021
  • In this role, I report directly to the VP of Agiomix and am responsible for managing sales and marketing strategies for specialty genetic tests, covering OBG, oncology, and other super-specialties.
  • Conducted thorough market research on competitors and analyzed their market access strategies to identify opportunities.
  • Led the market entry and brand-building efforts for our genetic test products, establishing a strong presence in the healthcare sector.
  • Secured B2B partnerships, fostering collaborations with key stakeholders to expand product reach and distribution.
  • Developed and executed comprehensive digital media plans for individual products, targeting the UAE and other international markets to drive awareness and sales.

Cluster Marketing Manager

NMC Specialty Hospital Dubai
01.2017 - 01.2020
  • In this role, I report directly to the General Manager of the cluster and am responsible for overseeing the sales and marketing portfolio for all facilities within the cluster.
  • Managed a monthly sales target of 3.5 million, driving revenue growth across multiple facilities.
  • Led the planning and execution of corporate events and partnerships to enhance brand visibility and strengthen business relationships.
  • Directed branding and media marketing efforts to establish a consistent and impactful brand presence.
  • Organized large-scale medical conferences, ensuring high engagement and participation from key industry stakeholders.
  • Led digital marketing strategies, including planning and execution, to boost online presence and patient engagement.
  • Held budgetary responsibility for a marketing budget of AED 2 million, ensuring cost-effective allocation and return on investment.
  • Managed a team of 4 marketing executives, providing guidance and leadership to drive successful campaigns and initiatives.

Product Manager, UAE

NMC Healthcare
01.2014 - 01.2017
  • Led the creation and launch of the NMC VINODA brand in the UAE market, managing everything from branding to execution.
  • Directed the new product launch, including branding, niche product marketing, and developing partnerships with government bodies to build brand recognition.
  • Responsible for positioning the brand digitally, boosting online presence and engagement with a wider audience.
  • Managed the brand's presence across 11 hospitals, focusing on business development and public relations to increase awareness.
  • Organized events and direct engagement with patients and survivors, ensuring the brand remained patient-centric, evidence-based, and aligned with clinical protocols.
  • Worked closely with the sales and marketing teams to provide product development support, ensuring strategies aligned with business goals and overall success of NMC VINODA.
  • Led the marketing efforts for NMC SMILE (Dental and Maxillofacial Surgery), and departments of Psychiatry and Pulmonology, developing comprehensive strategies to drive growth.
  • Developed and executed marketing plans, focused on effective brand positioning and advertising across different service areas.
  • Built and maintained strategic partnerships with schools, corporations, and government organizations to expand market reach.
  • Managed existing revenue channels, ensuring continued growth, contributing to an annual revenue of AED 34 million.
  • Conducted customer feedback surveys to better understand market segments and tailor marketing strategies.
  • Owned and executed social media marketing programs, leveraging data and business intelligence to drive informed decisions and performance.
  • Fostered relationships with pharmaceutical companies and payers, collaborating on new product launches and strategic initiatives.
  • Organized and executed accredited medical CME events and other non-medical events, helping to establish the brand within the healthcare community.

Marketing Associate

NMC Dubai
01.2012 - 01.2014
  • Identified and developed new referral channels to expand business opportunities and strengthen network connections.
  • Cultivated strong relationships with over 60 clinics across the Dubai region, enhancing referral partnerships and business growth.
  • Monitored and reported on channel performance, ensuring effective tracking and optimization of referral strategies.
  • Managed events including medical conferences, health campaigns, and corporate events, driving engagement and brand recognition.
  • Met and exceeded sales targets by tracking performance and implementing strategies to achieve business objectives.
  • Led business development initiatives, including the empanelment of CBDs and securing corporate partnerships to expand market reach.

Education

MBA - HEALTHCARE MANAGEMENT

TAPMI
04.2010 - 05.2012

DENTISTRY -

RAJIV GANDHI UNIVERSITY
INDIA
06.2002 - 07.2009

Skills

  • Business establishments at corporates like RTA, CARS TAXI, MASHREQ, Ministry of presidential affairs
  • More than 1000 doctors database
  • Successful huge events in oncology, cardiology, OBG, Paediatrics and Dental
  • Successfully launched NMC VINODA
  • Successfully carried out various awareness campaigns for Oncology

Accomplishments

  • Brand positioning of a Hospital with no exposure Revenue contribution AED 3.2 million in 4 months
  • Contributed to the Hospital revenue – AED 38 million (Average 3.2 million/month – hospital total revenue- AED 22 million/month) in 2021
  • Improved top-line performance by average 30% from AED 32 million in 2018 to AED 42 million in 2019. (2021 we are close to 40 million back again post covid)
  • Inspite of the setback the organization suffered in 2019 – we bounced back in revenue and restoring 'Trust in the Brand'
  • Number of patients in 2020 – 2021-: 30%
  • Number of doctors referring 2020- 2021: 75%
  • Digital presence – from 3 followers to reaching 25000 impressions in 3 months (organically)

Languages

English
Hindi
Kannada
Tulu
Marathi

Custom

  • Headed the PLACEMENT COMMITTEE for 2010-2012 (TAPMI).
  • Member of the HEALTHCARE COMMITTEE (TAPMI).
  • Awarded as the BEST DANCER in the cultural events @ TAPMI.
  • Awarded for the BEST MARKET RESEARCH TEAM by KANSAI NEROLAC.

Personal Information

  • Gender: Female
  • Nationality: Indian
  • Marital status: Married
  • Visa status: Husband’s Visa

Timeline

Sr. Manager – Business Development and Marketing

Zulekha Healthcare Group
06.2023 - Current

Head of Business Development

Tadawi Healthcare LLC
01.2022 - 01.2023

Head of Sales and Marketing UAE

Agiomix- AG Holding Group
01.2020 - 01.2021

Cluster Marketing Manager

NMC Specialty Hospital Dubai
01.2017 - 01.2020

Product Manager, UAE

NMC Healthcare
01.2014 - 01.2017

Marketing Associate

NMC Dubai
01.2012 - 01.2014

MBA - HEALTHCARE MANAGEMENT

TAPMI
04.2010 - 05.2012

DENTISTRY -

RAJIV GANDHI UNIVERSITY
06.2002 - 07.2009

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