

Senior design leader with 15 years of experience shaping high-end residential, branded hospitality, and lifestyle-driven communities across Abu Dhabi, Dubai, Dubai and Ras Al Khaimah. As Head of Interior Design at Aldar, I oversee a AED 52 billion portfolio and lead the creative direction, design DNA, and full design lifecycle from concept to handover.
I specialize in experience-led design, lifestyle positioning, and guiding interior design for major developments in a way that balances creativity, strategy, and market relevance. My focus is on defining the interior design vision, elevating product quality, and ensuring consistent design excellence across large-scale developments.
I work closely with global architects, operators, and interior design consultants to ensure cohesive design delivery and clear decision-making.
Lead the Interior Design division overseeing a AED 52 billion portfolio across residential, hospitality, branded residences, and wellness-driven communities.
Key Projects :
Faya Al Saadiyat Villas & Mansions, The Wilds Dubai, The Row – Saadiyat Cultural District, Nikki Beach (RAK), Rosso Bay (RAK), Nobu Hotel Abu Dhabi, Nobu Residences Saadiyat, Waldorf Astoria Residences, Art House, The Source I/II/III, Athlon Dubai, Yas Riva, Gardenia Bay, Sama Yas, Manarat Living, Fahad Beach Residences, Yas Golf Collection, Reeman Living, The Sustainable City – Yas Island, Mandarin Oriental Residences Saadiyat, Louvre Abu Dhabi Residences, Mamsha Gardens.
Oversaw a AED 28 billion interior design portfolio across luxury residential, branded hospitality, and lifestyle-led communities.
Managed a AED 5 billion design portfolio across residential and mixed-use developments.
Creative Direction & Design DNA
Luxury Residential & Branded Hospitality
Lifestyle & Experience-Led Communities
Innovation & Future-Living Concepts
Market Positioning & Product Strategy
Presentation & Stakeholder Alignment
Client Journeys & Experience Touchpoints
FF&E Direction, Materiality & Design Guidelines
CGI Direction, Visual Strategy & Show Unit Planning
Design Reviews & Quality Assurance
VIP Design Consultations
Team Leadership & Cross-Functional Collaboration
Edaad Scholarship
Awarded by H.H. Sheikh Mohammed bin Rashid Al Maktoum — 2008