Eathar Abu El Nasr
Content Marketer & Strategist
Dubai
Summary
Driven content marketing expert with seven years of work experience creating compelling content across several industries including non-profits, SaaS tech, and start-up incubators. Experienced in handling all stages of content development starting from concept and planning till execution and analysis. Proven ability to implement effective communication strategies to exceed targets. Collaborative and committed to nurturing relationships with internal team members and external stakeholders.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
Work History
Social Media Manager
Kerning Cultures (Podcast Network)
Remote
05.2022 - 12.2022
- Worked closely with the marketing director to optimize the internal process for social media management using tools such as Asana, Hootsuite, and Salesforce.
- Developed a social media strategy to engage a total of 40K audience on Instagram, LinkedIn, Twitter, and Facebook.
- Maintained a monthly social media calendar, tracked digital trends, and analyzed data performance metrics to provide actionable insights for future planning.
- Conducted research to determine current social media trends and offered advice on how to generate content.
Content Specialist
Crowd Analyzer (SasS)
Cairo
03.2020 - 04.2022
- Wrote content for blogs, newsletters, social media, case studies, and industry reports to build a relationship with the audience which led to an increase by inbound sales by 30%.
- Collaborated with cross-functional teams such as internal teams, agencies, and clients to facilitate the onboarding process, identify KPIs, and generate new ideas.
- Oversaw paid search campaigns to achieve targeted website traffic during promotional campaigns.
- Built and managed the company’s social media profile and presence including Twitter, YouTube, Instagram, and LinkedIn.
Communication Officer
Nahdet El Mahrousa
Cairo
11.2018 - 07.2019
- Established a database system using excel templates to proactively identify and leverage potential opportunities and partnerships to contribute to business growth.
- Drafted press releases to announce new programs and supported brand image, and worked with news media to spread positions.
- Trained early-stage startups on how to create a marketing plan and monitor performance.
Regional Communications Associate
Education For Employment Global
Cairo
06.2017 - 10.2018
- Led the first regional marketing campaign in partnership with MBC resulting in a boost in social media presence and brand visibility.
- Supported communication leads in seven different offices in the MENA region with marketing initiatives, execution, and campaign management.
- Worked with the fundraising department in putting together success stories, utilizing visual infographics and data compilation to secure new partnerships and sponsorships.
Researcher
Bassem Youssef Show (TV)
Cairo, Egypt
2012.10 - 2014.06
- Monitored the news daily and compiled weekly reports for content production.
- Participated in brainstorming sessions, offering compelling themes and ideas for episodes.
- Segmented topics into chapters to facilitate the scriptwriting process.
Education
Master of Arts - International Political Communication
09.2014 - 09.2015
Bachelor of Arts - Communication Media Arts
09.2007 - 02.2012
Skills
Communication Strategy
undefinedTimeline
Social Media Manager - Kerning Cultures (Podcast Network)
05.2022 - 12.2022
Content Specialist - Crowd Analyzer (SasS)
03.2020 - 04.2022
Communication Officer - Nahdet El Mahrousa
11.2018 - 07.2019
Regional Communications Associate - Education For Employment Global
06.2017 - 10.2018
University of Sheffield - Master of Arts, International Political Communication
09.2014 - 09.2015
Researcher - Bassem Youssef Show (TV)
2012.10 - 2014.06
American University in Cairo - Bachelor of Arts, Communication Media Arts
09.2007 - 02.2012
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