Ebru Emanet
Dubai,UAE
Summary
Strategic and results-driven digital marketing professional with 9 years of experience across performance marketing, account management, email marketing, and managing campaigns in diverse industries in both B2B and B2C environments. Skilled in optimizing ROI across Google Ads, Meta Ads, LinkedIn Ads, DSP and email automation tools like ActiveCampaign. Strong focus on performance metrics (CTR, CPC, CPA, ROAS) with a proven ability to collaborate cross-functionally, strengthen client relationships, and identify upsell opportunities that drive long-term growth.
Overview
9
9
years of professional experience
9
9
years of post-secondary education
Work history
Performance Marketing Specialist
Fukuru Design (Remote)
Freelance
2025.10 - 2025.11
- Managing and optimizing Google Ad campaigns for a B2B software solution to increase lead quality and performance.
- Performing keyword research, competitive analysis, and A/B testing to refine targeting, messaging, and creative effectiveness.
- Aligning campaign strategy with client’s business goals and providing data-driven recommendations to improve funnel efficiency and ROI.
Digital Marketing Manager
skilldeer
Dubai
2024.09 - 2025.10
- Planned, executed, and optimized multi-channel campaigns across Google Ads, Meta Ads, and LinkedIn Ads, integrating performance and email marketing strategies.
- Conducted A/B tests to refine ad creatives, landing pages, and campaign strategies, driving improved results.
- Led and mentored social media content team, overseeing strategy and execution to align with marketing objectives.
- Managed B2B corporate event marketing—including team-building and fair activations—by generating leads via paid ads and executing offline marketing such as flyers, branded merchandise, and on-site branding.
- Managed email automation workflows (ActiveCampaign, Klaviyo) to improve engagement, retention, and conversion rates.
- Created and edited e-commerce content, including product descriptions, Shopify website copy, and magazine articles.
- Collaborated with designers, developers, and marketers to ensure consistent branding and messaging across all channels.
- Delivered data driven insights and reports to stakeholders for ongoing business optimization and growth.
- Emphasised storytelling in email campaigns to boost engagement and create a more meaningful connection with the audience.
Digital Marketing Expert
Torum Properties (Remote)
Family Business, Germany
2024.03 - 2024.09
- Created and managed digital ad campaigns, optimized performance for lead generation.
- Prepared detailed reports on campaign effectiveness, provided actionable insights for improvement.
- Supported sellers, buyers, and renters to assess property requirements, timelines, and financial constraints.
Account Management Lead
Yahoo
Dublin
2022.12 - 2023.06
- Served as primary client contact for campaign execution and optimization throughout the campaign lifecycle of a designated book of business.
- Maximized revenue by identifying and driving upsell and campaign-renewal opportunities, achieving a 5% increase in German market revenue.
- Optimized DSP and Native campaign KPIs with actionable insights, improving CTR, CPC, CPA, and ROAS.
- Implemented a weekly reporting system to capture campaign, platform, and product insights, driving 30% increase in team proactivity.
- Engaged in cross-team SME projects to improve processes, enhance platform UX, and develop training programs and guidelines.
- Mentored and onboarded 8+ new team members, reducing on boarding time by 25%.
Senior Account Manager
Yahoo
Dublin
2019.04 - 2021.11
- Managed high-value client portfolios, provided post-sales support and campaign analysis.
- Troubleshot ad and platform issues through cross-functional collaboration, improving ad delivery and user experience.
- Developed advertiser-centric solutions through cross-functional collaboration, achieving 5-8% revenue boost per quarter.
- Managed and optimized ad campaign performance, conducted A/B tests, executed creative swaps, and analyzed reporting data to guide improvements.
Ad Operation Specialist
Yahoo
Dublin
2018.04 - 2019.04
- Ensured timely and accurate campaign setup, including receiving ad creatives and coordinating scheduling.
- Evaluated and improved display and native campaign KPIs on DSP, providing insights to boost CPC, CPA, and ROAS.
- Troubleshoot and collaborated with teams to resolve ad and platform-related issues.
Media Campaign Manager
Accenture
Dublin
2017.02 - 2018.04
- Managed media campaigns for EMEA markets, overseeing YouTube and XFP (formerly DFP) setups.
- Identified and implemented process improvement opportunities.
- Provided trafficking and QA support for media agencies while reporting on performance of media campaigns.
Digital Marketing Account Optimizer
Accenture
Dublin
2016.11 - 2017.02
- Localized and translated online ad campaigns and Google search ads to meet market requirements.
- Built new Google search, mobile and display campaigns for German and English-speaking markets.
- Analyzed campaign performance and formulated optimization strategies, presenting these proposals to sales and Google's LCS clients.
- Managed SEA campaigns and optimized performance to enhance visibility and engagement.
Education
M.A - Sustainability Management & Economics
University Of Kassel
Kassel, Germany 2014.04 - 2016.04
Semester Abroad - General Marketing
Golden Gate University
San Francisco, USA 2015.07 - 2016.01
B. A - Economics
University of Kassel
Germany 2008.10 - 2014.04
Kaplan International College
New York, USA 2013.10 - 2013.12
Semester Abroad - International Management and Business
Yeditepe University
Istanbul, Turkey 2011.09 - 2012.06
Skills
- Areas of Expertise: Campaign Management, Content Creation, Customer Relationship Management, Digital Marketing, Employee Onboarding & Mentorship, Leadership & Team Management, Performance & Multi-Channel Campaign Management, Process Improvement, Social Media Content Strategy
- Tools & Platforms: ActiveCampaign, Canva, DoubleClick Digital Marketing, DoubleClick Studio, DSP, Excel, Google Ads, Google Analytics, Google Search Console, Klaviyo, LinkedIn Campaign Manager, Mailchimp, Meta Ads, Microsoft Office, Microsoft Word, Native Gemini, Salesforce, SEO Semrush, Shopify, WordPress, Workday
Websites
Languages
English
Advanced (C1)
German
Proficient (C2)
Turkish
Proficient (C2)
Affiliations
- Drawing Kickboxing, Scuba diving & freediving, Traveling Yoga & mindfulness
References
References available upon request.
Timeline
Performance Marketing Specialist
Fukuru Design (Remote)
2025.10 - 2025.11
Digital Marketing Manager
skilldeer
2024.09 - 2025.10
Digital Marketing Expert
Torum Properties (Remote)
2024.03 - 2024.09
Account Management Lead
Yahoo
2022.12 - 2023.06
Senior Account Manager
Yahoo
2019.04 - 2021.11
Ad Operation Specialist
Yahoo
2018.04 - 2019.04
Media Campaign Manager
Accenture
2017.02 - 2018.04
Digital Marketing Account Optimizer
Accenture
2016.11 - 2017.02
Semester Abroad - General Marketing
Golden Gate University
2015.07 - 2016.01
M.A - Sustainability Management & Economics
University Of Kassel
2014.04 - 2016.04
Kaplan International College
2013.10 - 2013.12
Semester Abroad - International Management and Business
Yeditepe University
2011.09 - 2012.06
B. A - Economics
University of Kassel
2008.10 - 2014.04