Highly skilled and experienced professional with sound commercial, technical, industrial and logistics leadership background. My intention is to pursue unique challenges and opportunities that add value to the holistic growth of organizations along my career path.
Key Strengths Excellent leadership and team building skills in multicultural environments Proven business growth capabilities with global experience in petrochemical and technical cement and clinker sales and marketing business and financial markets. Rich knowledge of international business and trade lanes acquired with the world’s largest shipping line, Building Materials Solutions provider and Chemical Company
Overview
15
15
years of post-secondary education
Work History
Key Account Manager
Al Ain Cement Factory, Arkan Group
Abu Dhabi
11.2018 - 05.2022
The company is engaged in manufacture and sale of construction materials
Al Ain Cement Factory is part of
Emirates Steel, Key Responsibilities
Conduct market analysis and compile detailed marketing plans in line with the company’s commercial
objectives as well as help management in implementation
Act to acquire new customers in both domestic and export markets for cement and clinker and manage
top level client relationships ensuring retention and recapture of dormant customer
Collaborate with interdepartmental teams to ensure customer pain points are captured and resolved
Monitor performance of commercial activities using key metrics and prepare reports for senior
management
Achievements
Implemented processes and action plans that will enhance value of customer interactions
Actioned registration of the company with government utility companies and major project owners e.g
ADNOC, ADWEA, Impregillo, leading to exclusive approval of our brands in some of their works
Increased customer support levels through recapture of lost accounts and incentivizing customers to
boost loyalty
Key Account Sales Manager
Aljabor Cement Industries
Doha
02.2017 - 05.2017
The company is engaged in manufacture and sale of construction materials
Aljabor Cement Industries part of
LafargeHolcim
Key Responsibilities
Edward Gichuki: Resume updated 7th July 2022
Develop and implement commercial strategies under the guidance of Sales Marketing and Logistics
Manager and according to company goals and objectives aiming to accelerate growth
Conduct market research and analysis to create detailed marketing and business plans in line with the
group’s excellence pillars
Champion commercial transformation
Act to acquire new customers and manage top level client relationships
Collaborate with and coordinate diverse teams (including interdepartmental teams)
Build and maintain profitable partnerships with key stakeholders
Monitor performance of commercial activities using key metrics and prepare reports for senior
management
Assist in targets and KPIs
Achievements
Implemented processes and action plans that will enhance value of customer interactions e.t pre-visits
plans that capture of all areas of business in a single A4 paper view, customer excellence initiatives
and metrics
Intimacy actions to enhance loyalty of customers with low NPS scores
Product diversification: assisted in conversion of more customers to a higher returns’ product
developed at LH group support level
RMX GGBFS
Greatly assisted to retain high average selling prices, maintain health margins and retaining market
share in a cutthroat competitive domestic market
Increased customer support levels through recapture of lost accounts and incentivizing customers to
boost loyalty
Sales & Marketing Manager
National Cement Factory, United Arab Emirates
01.2015 - 07.2016
The company is engaged in manufacture and sale of construction materials
National Cement Factory was
jointly owned by LafargeHolcim 44% and 56% Ittihad International Investment Company
Key Responsibilities
Develop and implement commercial strategies according to company goals and objectives aiming to
accelerate growth
Conduct market research and analysis to create detailed business plans on commercial opportunities
(expansion, business development etc.)
Understand the requirements of existing customers to ensure their needs are being met
Collaborate with and coordinate diverse teams (including interdepartmental teams)
Build and maintain profitable partnerships with key stakeholders
Monitor performance of commercial activities using key metrics and prepare reports for senior
management
Assist in setting financial targets and budget development and monitoring
Achievements
Expanded export market - export of our value-added cement products to GCC countries, Korea &
Africa with exceptionally higher returns
Product diversification: introduced a new high grade ultrafine cement for special grouting applications
and high strength concrete
Greatly reduced cost of sale realizing healthier margins and retaining market share in a cutthroat
competitive domestic market
Edward Gichuki: Resume updated 7th July 2022
Increased customer support levels through recapture of lost accounts and incentivizing customers to
boost loyalty
Commercial Affairs
National Cement Factory – Holcim, United Arab Emirates
08.2010 - 01.2015
The company is engaged in manufacture and sale of construction materials
National Cement Factory was
jointly owned by LafargeHolcim 44% and 56% Ittihad International Investment Company
Key Responsibilities
Reported to the Marketing and Sales Manager (deputized on his behalf while out of station)
Assist in development and execution of sales and marketing strategies
Manage sales budgets, set targets and market projections according to changing macro-economic
factors and demographics
Business process alignment: creation of processes and procedures that enhance better service
delivery to customers
Maintain and strengthen a large portfolio of clients
Customer account management and collection of account receivables
Coach mentor and motivate staff
Achievements
Captured and maintained the biggest cement consumer by volume and margin with 30% contribution
in revenue of the company (UAE Brakah Nuclear Power Project)
Researched and Initiated export of our differentiated cement products to GCC countries, Korea &
Africa
Product diversification: introduced new special grade cements with lower production cost and carbon
footprint giving better benefits to the customers against conventional Portland cement in the UAE
Market
Developed niche markets in Abu Dhabi Western Regions by working with major consultants allocated
projects in these regions to boost our brand and increased overall market share in U.A.E from a mere
4% to 7% in 2 years
Developed value added products unique to the market and with 3 times above average margins in
terms of blended cements, ultrafine cements and white color blended cements
Introduced fully equipped concrete laboratory and tailored concrete designs to ready mix companies
and contractors to optimize application of cement blends introduced in concrete
Introduction of sales in Jumbo bags to GCC customers by taking advantage of lower return trip rates
of transport to these countries
Sales Supervisor & Administrator
National Cement Factory
Abu Dhabi
03.2008 - 08.2010
The company is engaged in manufacture and sale of construction materials
National Cement Factory was
jointly owned by LafargeHolcim 44% and 56% Ittihad International Investment Company
Key Responsibilities
Reports to the Sales & Marketing Manager, has key role of deputizing on his behalf and running the
department during his absence
Manage segmentation, pricing and leads development
Manage sales budgets and set targets
Edward Gichuki: Resume updated 7th July 2022
Overseeing all administration issues
Formulation of contracts with 3rd party contractors and creation of processes and procedures that
enhance better service delivery
Maintain and strengthen a large portfolio of clients
Customer account management and collection of account receivables
Coach mentor and motivate staff
Achievements
Joined the factory before commissioning and created all processes and procedures followed in the
commercial department
Due to slipping project completion dates of the factory, oversaw the implementation of temporary
importation of cement as a way to introduce the brand and develop critical mass
Developed niche markets in Abu Dhabi Western Regions by working with major consultants allocated
projects in these regions to boost our brand and increase overall market share in U.A.E
Product diversification: introduction of hybrid product offering aggregates by barge from Oman to
customers plants in Abu Dhabi
Logistics Supervisor
Polymed Trading FZE
Dubai
11.2006 - 03.2008
The company is engaged in trading & distribution of DOW petrochemicals to an extensive clientele located in
different parts of the world
The company is located in Jebel Ali in the city of Dubai
Key Responsibilities
Reports to the Global Operations Manager with key role of direct sourcing, purchase and shipment of
petrochemicals from major suppliers, to the company’s clientele located in different countries
Manage inventories and arrange documentation and shipment of material from the company’s
warehouses located in various countries
Maintaining daily contact with clients to secure orders and to communicate shipment details after
liaison with shipping lines to keep track of the progress of shipments to various destinations
Arrange local logistics follow up on payment after delivery materials to customers site
Establish systems and procedures that streamline the overall supply chain processes, accounting
systems, L/C documentation, Customs and Shipping documentation
Achievements
Formulated business plan that assisted management in startup of a new branch in Kenya to get better
reach to the growing East Africa plastics market
Established electronic back-up filing system to supplement a traditional manual filing
And to ensure
that a comprehensive database is maintained for commercial and statistical purposes.
Business Development Executive
Vocational, Royal Index LLC
Dubai
04.2006 - 11.2006
Emirates)
The company was engaged in trading of shares & bonds, currencies and gold bullion
Key Responsibilities
Reports to the Business Development Manager and working on commission basis
Daily monitoring of financial markets (FOREX and Gold Bullion) and forecasting possible trends in
global currencies in a view to identifying the most ideal trading positions
Identifying new clients and selling currency leveraging packages being offered by Royal Index LLC
Achievements
Acquired the invaluable experience and skill in financial markets in trading of currencies and gold.
Equipment Manager
Horn of Africa, Maersk Line
08.2005 - 10.2005
The company is part of the A.P
Moller Maersk group based in Denmark engaged in global shipping and
logistics business
The business in Kenya was based on containerized cargo imports and exports to East
Africa, Horn of Africa countries, Seychelles and Comoros Islands
Key Responsibilities
Edward Gichuki: Resume updated 7th July 2022
Reported to the Managing Director
My key role was to oversee all agency activities in Horn of Africa
(Sudan, Djibouti, Somalia and Ethiopia), Seychelles and Comoros Islands
And to handle all
operational management issues
Management of the Maersk Line Equipment and cargo bookings in the mentioned regions
Compilation of marketing data on competition, customer support levels and future projections
Proactive engagement of existing clientele and potential clients for retention and new business
referrals
Coordination of shipments
On daily basis monitoring net income per vessel values (NTV) of the cargo to project sales revenue
and as a guide in case vessel gets overbooked and cargo has to be rolled
Operations planning and stowage coordination of all vessels and space reservation on the mother
vessels at the transshipment port in Salalah (Oman)
Achievements
Managed the smooth hand over of all agency matters of the Horn of Africa countries previously under
Equipment Controller
Maersk Line
03.1997 - 08.2005
The company is part of the A.P
Moller Maersk group based in Denmark engaged in global shipping and
logistics business
The business in Kenya was based on containerized cargo imports and exports to East
Africa, Horn of Africa countries, Seychelles and Comoros Islands
Key Responsibilities
Reported to the Operations Manager and with key role to deputize in his absence
Management of the Company’s Equipment within Kenya and overseeing other East Africa countries
(Uganda and Tanzania) and Seychelles
Daily supervision of staff, allocation of duties and KPIs (key performance indicators)
Training and
yearly review of staff appraisals
Negotiation of 3rd party trucking contracts and other supplier agreements for operations department
Including charter of extra loaders to clear backlog cargo or empty container buildup
Preparation and flexing of Equipment Budgets (empty positioning budgets and full sea and land
feedering budgets)
In charge of preparing rate quotations, offers and proposals to customers & prospects to increase
revenue on cargo bookings and on sale of second hand or unsustainable equipment
Compilation of marketing data on competition, customer support levels and future projections
Achievements
Initiated sale of secondhand equipment as a new business unit
This injected additional revenue for
the Line and generated revenue in excess of 1 million US dollars for the local agency
Formulated a business plan that led to the set-up of a tally and stevedoring company by the local
agency as a new strategic business unit
Created sound equipment forecasting system that led to the balancing of import, export and empty
flows in the region and reduction of equipment positioning costs by 60 % and 90% vessel load
optimization
Edward Gichuki: Resume updated 7th July 2022
Introduced customized value-added services, a system that automatically sent cargo status reports to
the fax or email address of a client and new SMS (short messaging service) cargo tracking product
This gave customers the invaluable advantage of real time cargo status on their mobile phones
Achieved 50% reduction in equipment handling and storage costs by competitive procurement of depot
services and through direct triangulation (converting import containers to load export directly)
Invented an intelligent systems audit process that ensured cargo booking and routing inputs by all
departments were in tally and thus greatly minimized chances of improper documentation losses and
cargo misrouting
Operations Cost Control Assistant
Maersk Line
05.1996 - 03.1997
The company is part of the A.P
Moller group based in Denmark with agency offices all over the world
The
company is engaged in global shipping and logistics business
Responsibilities
Reported to the Finance Manager and the Operations Manager and was primly responsible for follow
up and Collection of outstanding debts owed to the company in terms of Cargo freight, handling
charges, documentation fees and container detention and demurrage
Posting of monthly intermodal and yearly estimates in the Maersk Sealand cost control systems
Registering and Cross-checking of invoices before settlement of all Marine Bills and other operations
supplier invoices
Reviewing of monthly and yearly budgets of fendering (transport of full containers) and positioning
(transport of empty containers) to the on-line system (RRMR)
Procurement of bunkering and other ship chandelling supplies on behalf of the vessel owners
Achievements
Brought down outstanding accounts under the over 90 days category by 90% in three months of fresh
employment
Came up with automated method of cost estimation and invoice approval that saw a drastic elimination
of budget disparities, a check against duplication of content and improvement in invoice settlement
time
Came up with a serialized and EDI transfer of equipment interchange reports that saw the elimination
of manual EIRs, speed up of container deposit refunds, check against document manipulation and
overly improvement in service delivery
Computer Operator & Supervisor
Edward Gichuki, Works & Public Housing Ministry
01.2022 - 01.1996
The ministry of works and housing is responsible for all rural and urban road and public housing development
and maintenance works in Kenya
Responsibilities
Production of progress reports on paved and unpaved roads maintenance
Reports to monitoring
progress on Swedish government donor projects undertaken on Road Maintenance and Repair
Preparation and review of monthly budgets in road management and Supervision and compiling
casual labor wages
Maersk Kanoo LLC
In UAE to Maersk Kenya Ltd
Developed new clientele seeking niche markets in export of refrigerated cargo from scratch
Improved operational processes and service delivery in these regions that led to an upgraded service
(from bi-weekly barge service to a weekly sailing comprising of larger capacity ships)
Due to my leadership skills and all-inclusive knowledge in Shipping and Logistics, I was given task of
ensuring all new staff get well acquainted to Maersk systems and are integrated into their workplaces
Marketing & Sales Manager
National Cement Factory
Straub@lafargeholcim.com
Chief Executive Officer
Al Jabor Cement Industries
Mr Abdulaziz Asad (A.Asad@arkan.ae )
General Manager
Building Materials PSJC
Education
Masters in Business Administration - undefined
University Of Wales
01.2007 - 01.2014
Bachelor of Science Degree - Chemistry
Jomo Kenyatta University of Agriculture and Technology
01.1991 - 01.1996
High School Diploma (Kenya - undefined
Nyeri High School
01.1987 - 01.1990
Secondary Education - undefined
Skills
Communication
undefined
Timeline
Computer Operator & Supervisor
Edward Gichuki, Works & Public Housing Ministry
01.2022 - 01.1996
Key Account Manager
Al Ain Cement Factory, Arkan Group
11.2018 - 05.2022
Key Account Sales Manager
Aljabor Cement Industries
02.2017 - 05.2017
Sales & Marketing Manager
National Cement Factory, United Arab Emirates
01.2015 - 07.2016
Commercial Affairs
National Cement Factory – Holcim, United Arab Emirates
08.2010 - 01.2015
Sales Supervisor & Administrator
National Cement Factory
03.2008 - 08.2010
Masters in Business Administration - undefined
University Of Wales
01.2007 - 01.2014
Logistics Supervisor
Polymed Trading FZE
11.2006 - 03.2008
Business Development Executive
Vocational, Royal Index LLC
04.2006 - 11.2006
Equipment Manager
Horn of Africa, Maersk Line
08.2005 - 10.2005
Equipment Controller
Maersk Line
03.1997 - 08.2005
Operations Cost Control Assistant
Maersk Line
05.1996 - 03.1997
Bachelor of Science Degree - Chemistry
Jomo Kenyatta University of Agriculture and Technology
01.1991 - 01.1996
High School Diploma (Kenya - undefined
Nyeri High School
01.1987 - 01.1990
Maersk Kanoo LLC
Marketing & Sales Manager
National Cement Factory
Chief Executive Officer
Al Jabor Cement Industries
General Manager
Building Materials PSJC
Secondary Education - undefined
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